The Digital Media Manager leads all digital content strategy and execution for the newsroom, ensuring KNWA/FOX24 delivers timely, accurate, and engaging content across web, mobile, social, and OTT platforms. This role manages the digital team, sets daily priorities, drives audience growth, and ensures digital is fully integrated into the newsroom’s editorial workflow. The Digital Media Manager is responsible for elevating digital storytelling, increasing vertical video output, improving SEO performance, and strengthening the station’s digital brand presence in Northwest Arkansas.
- Daily Content Leadership
- Oversee all digital publishing across website, mobile app, social media, and OTT platforms.
- Lead daily digital editorial meetings (10am, 2pm, 4pm) to set priorities and update coverage plans.
- Coordinate with the News Director and Assignment Manager to ensure digital-first coverage of breaking news.
- Ensure all stories have both a broadcast and digital plan before reporters leave the newsroom.
- Team Management
- Supervise digital producers, social/vertical video producers, and OTT content creators.
- Provide coaching, feedback, and development to strengthen writing, SEO, and digital storytelling skills.
- Manage schedules to ensure strong coverage during peak digital hours.
- Content Strategy & Growth
- Develop and execute strategies to grow pageviews, video views, app usage, and CTV consumption.
- Increase vertical video output for TikTok, Instagram Reels, Facebook, and YouTube Shorts.
- Oversee homepage curation, ensuring top stories are updated frequently and optimized for engagement.
- Drive OTT content creation and playlist management.
- Analytics & Performance
- Monitor real-time analytics and adjust coverage accordingly.
- Produce weekly and monthly digital performance reports for newsroom leadership.
- Identify trends, high-performing content, and opportunities for improvement.
- Quality & Standards
- Ensure all digital content meets station standards for accuracy, fairness, and brand voice.
- Maintain strong SEO practices, headline writing, and metadata usage.
- Uphold Nexstar digital policies, legal guidelines, and ethical standards.
- Collaboration
- Work closely with reporters, photographers, producers, and anchors to strengthen digital integration.
- Partner with promotions and sales on digital initiatives when appropriate.
- Coordinate with corporate digital teams on best practices, tools, and platform updates.
- Qualifications
- Bachelor’s degree in journalism, communications, digital media, or related field.
- 3+ years of experience in a newsroom or digital content environment.
- Strong leadership and communication skills.
- Expertise in digital publishing, SEO, social media strategy, and analytics tools.
- Ability to manage multiple priorities in a fast-paced environment.
- Experience with vertical video creation and OTT platforms preferred.
- Familiarity with Northwest Arkansas news landscape is a plus.
- Core Competencies
- Digital-first mindset
- Strong editorial judgment
- Team leadership and coaching
- SEO and analytics fluency
- Social media strategy
- Breaking news urgency
- Creative storytelling
- Collaboration across departments
Skills Required
- Bachelor's degree in journalism, communications, digital media, or a related field
- 3+ years of experience in a newsroom or digital content environment
- Strong leadership and communication skills
- Expertise in digital publishing, SEO, social media strategy, and analytics tools
- Ability to manage multiple priorities in a fast-paced environment
- Experience with vertical video creation and OTT platforms
- Familiarity with the Northwest Arkansas news landscape
Nexstar Media Group, Inc. Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Nexstar Media Group, Inc. and has not been reviewed or approved by Nexstar Media Group, Inc..
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Healthcare Strength — Healthcare is presented as comprehensive, covering medical, dental, vision, behavioral health, and an Employee Assistance Program. Disability and life insurance are also available, with optional protections like accident and critical illness coverage noted.
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Parental & Family Support — Paid parental leave is offered and was expanded to provide up to six weeks of paid time for eligible employees. Family-support resources are complemented by mental‑health and EAP services.
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Leave & Time Off Breadth — Paid time off, sick leave, and standard holidays are provided, with vacation that typically scales with tenure. These programs form part of a conventional large‑employer benefits menu.
Nexstar Media Group, Inc. Insights
What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions. In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers. From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
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