Digital Marketing Specialist

Posted 2 Days Ago
Be an Early Applicant
Pune, Maharashtra, IND
In-Office
Entry level
Information Technology • Software
The Role
Support marketing operations through data entry and database maintenance, coordinate marketing materials, prepare reports and presentations, assist email campaigns and social media/community management, help organize events, conduct basic market research, provide administrative support, and maintain the marketing calendar.
Summary Generated by Built In
About the role

Join our dynamic marketing team as a Marketing Specialist and kickstart your career in the exciting world of marketing. In this role, you'll gain hands-on experience across various marketing functions, contributing to impactful projects that drive organizational growth. This is a fantastic opportunity to develop foundational marketing skills while supporting key initiatives and collaborating with a passionate team.

Key responsibilities
  • Perform data entry and maintain accuracy in marketing databases.
  • Assist in coordinating marketing materials and collateral.
  • Prepare reports and presentations to support marketing initiatives.
  • Execute email marketing campaigns with guidance.
  • Support social media activities, including community management.
  • Help organize promotional events and activities.
  • Conduct preliminary research on market trends and customer preferences.
  • Provide administrative support for marketing meetings and projects.
  • Collaborate with team members to ensure timely delivery of marketing materials.
  • Maintain and update the marketing calendar and schedules.
Required skills
  • Data management: Strong attention to detail for accurate data handling.
  • Communication: Basic verbal and written communication skills.
  • Time management: Ability to prioritize tasks and meet deadlines effectively.
  • Technical proficiency: Familiarity with Microsoft Office Suite (Word, Excel, PowerPoint).
  • Social media savvy: Understanding of popular social media platforms.
  • Marketo knowledge: Upper-intermediate proficiency in Marketo is essential.
  • Organizational skills: Strong ability to organize tasks and materials efficiently.
  • Teamwork: Collaborative mindset to work effectively within a team.
  • Research skills: Basic aptitude for conducting initial research and gathering insights.
  • Demonstrates foundational knowledge of marketing principles and concepts.
  • Applies general business and industry knowledge gained through education or experience.
  • Completes routine tasks using established policies and procedures.
  • Receives guidance and direction from senior team members.
  • Impacts individual work with limited influence on the broader team.
  • Communicates straightforward information clearly and effectively.
  • API familiarity: Understanding of API (application programming interface) concepts and how they integrate with marketing tools and workflows.
  • Power Automate proficiency: Familiarity with Microsoft Power Automate for streamlining and automating marketing processes.
Our Interview Practices

To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

Skills Required

  • Strong attention to detail for accurate data handling
  • Basic verbal and written communication skills
  • Ability to prioritize tasks and meet deadlines
  • Familiarity with Microsoft Office Suite (Word, Excel, PowerPoint)
  • Understanding of popular social media platforms
  • Upper-intermediate proficiency in Marketo
  • Strong organizational skills
  • Collaborative/teamwork mindset
  • Basic research skills for market trends and customer preferences
  • Foundational knowledge of marketing principles and concepts
  • Understanding of API concepts and integration with marketing tools
  • Familiarity with Microsoft Power Automate

Wolters Kluwer Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Wolters Kluwer and has not been reviewed or approved by Wolters Kluwer.

  • Leave & Time Off Breadth Time away benefits are positioned as broad, spanning vacation and sick time plus paid holidays and other covered leave types. Paid parental and caregiver leave, bereavement leave, and a volunteer day contribute to a more comprehensive time-off offering.
  • Retirement Support Retirement support is framed as meaningful through access to a 401(k)/retirement plan paired with company matching and additional contribution features in some descriptions. This is reinforced by mentions of profit sharing and other long-term savings-oriented programs.
  • Parental & Family Support Family-oriented support stands out through adoption assistance and paid parental leave provisions. These benefits are described alongside other caregiver supports that extend beyond basic leave categories.

Wolters Kluwer Insights

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The Company
Hagerstown, MD
18,996 Employees

What We Do

Wolters Kluwer (www.wolterskluwer.com) is a global leader in information services and solutions for professionals in the health, tax and accounting, risk and compliance, finance and legal sectors. We help our customers make critical decisions every day by providing expert solutions that combine deep domain knowledge with specialized technology and services. Founded in 1836 and headquartered in Alphen aan den Rijn, the Netherlands, the company serves customers in over 180 countries, maintains operations in over 40 countries and employs 18,600 people worldwide. Wolters Kluwer reported 2019 annual revenues of €4.6 billion. Listed on Euronext Amsterdam, Wolters Kluwer shares (WKL) are included in the AEX and Euronext 100 indices. Wolters Kluwer has a sponsored Level 1 American Depositary Receipt program. The ADRs are traded on the over-the-counter market in the U.S. (WTKWY).

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