At Cengage, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.
Cengage Work helps learners gain the skills they need to succeed in today’s job market. Through flexible, affordable online courses and career-focused training programs, Cengage Work supports individuals, institutions and employers in preparing for high-demand fields like allied health, cybersecurity, manufacturing, skilled trades and beauty education.
With partnerships across thousands of institutions and a leading position in career and technical education, the business expands access to non-degree credentials and delivers practical, job-ready outcomes for learners at every stage of their career journey. To date, Cengage Work has helped millions of learners gain employable skills, complete required trainings and pursue new career paths.
Our culture values inclusion, engagement, and discoveryOur business is driven by our strong culture, and we know that creating an inclusive workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see https://www.cengagegroup.com/about/inclusion-and-belonging/.
- Daily oversight of primary marketing channels: PPC, Paid Social, Display, Paid Affiliate
- Develop and manage strategic digital marketing initiatives focused on paid lead generation)
- Establish and execute testing strategies for conversion rate and ROAS optimization
- Identify new digital lead generation solutions, opportunities and partnerships to enhance and advance existing lead generation processes and initiatives
- Source, establish and foster key vendor, contractor and vertical partner relationships
- Drive innovation and growth opportunities across all channels to maximize lead volume with optimal lead quality
- Analyze and report out campaign performance for management including KPIs, insights and digital marketing metrics
- Responsible for planning, managing and optimizing digital marketing budgets
- Coordinate multiple resources; web developers, programmers, designers, agencies
- 4+ Years of PPC, CPC, CPM, CPL, Media Buys. Retargeting Coordination a huge plus
- 4+ Years of Google Adwords & Google Analytics
- 4+ Years experience w/CRO tools, SEO, SEM, SMM, Mobile, SMS, Email
- Proficient in MS Office (i.e. Excel, Word, PowerPoint)
- Bachelor's degree in Marketing, Advertising, Business Management, Mass Communications, Journalism, Finance, Economics or similar required
- Experience in educational marketing a huge plus
- Fluency in Spanish a huge plus
Cengage is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless of any classification protected by applicable federal, state, provincial or local laws.
Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at [email protected].
Cengage, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.
Compensation
At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here to learn more about our Total Rewards Philosophy.
The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.
In this position, you will be eligible to participate in the company’s discretionary incentive bonus program. This position's bonus target amount, which is not guaranteed and is dependent on individual performance and overall company results among other factors, is provided below.
5% Annual: Individual Target$85,000.00 - $93,000.00 USD
Skills Required
- 4+ Years of PPC, CPC, CPM, CPL, Media Buys
- 4+ Years of Google Adwords & Google Analytics
- 4+ Years experience with CRO tools, SEO, SEM, SMM, Mobile, SMS, Email
- Proficient in MS Office (Excel, Word, PowerPoint)
- Bachelor's degree in Marketing, Advertising, Business Management, Mass Communications, Journalism, Finance, Economics or similar
- Experience in educational marketing
- Fluency in Spanish
Cengage Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Cengage Group and has not been reviewed or approved by Cengage Group.
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Leave & Time Off Breadth — Paid parental leave and company-designated wellness time off (including a year-end week off) stand out as notable time-away benefits. Flexible work positioning (virtual-first/remote-first) further increases the practical value of time-off and work-life support.
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Wellbeing & Lifestyle Benefits — Workplace mental-health support appears to be a meaningful part of the rewards package, reinforced by external recognition for mental-health practices. Wellness-oriented programs and designated wellness days contribute additional lifestyle value beyond cash pay.
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Inclusive Benefits Coverage — Benefits and policies signal strong inclusion positioning, supported by external equality recognition. Family-related supports (e.g., fertility resources and parent support) also broaden who can benefit from the package.
Cengage Group Insights
What We Do
With more than 100 years of serving learners, Cengage Group is a global edtech company that enables student choice. No matter how, where, when or why someone wants to learn, our portfolio of education businesses supports all students, from middle school through graduate school and skills education, with quality content and technology. Collectively, our three business units – Cengage Academic, Cengage Work, and Cengage Select – help millions of students each year in more than 125 countries achieve their education and career goals and lead choice-filled lives. Visit us at www.cengagegroup.com
Why Work With Us
Our employee experience centers around a shared purpose: to help millions of learners achieve their dreams and improve their lives through education. Whether you want to make a difference in the world or start a fulfilling career in edtech, we focus on providing our employees with meaningful work while empowering them with resources to succeed.
