Digital Marketing Manager

Posted Yesterday
Hiring Remotely in USA
Remote
Mid level
Cloud • Security • Software • Cybersecurity
The Role
Hands-on digital marketing role executing AI-first campaigns across paid social, paid and organic search, and website/landing pages. Use AI tools to create copy and assets, manage ad setup and optimization, maintain website CMS (Sanity/Vercel), track analytics and UTMs, and partner cross-functionally across growth, product marketing, content, and events.
Summary Generated by Built In

We're looking for a driven, AI-first Digital Marketing Manager to help fuel cross-functional execution tied to our broader digital and growth strategy. This is a hands-on, cross-channel role: you'll contribute to paid social, paid and organic search, website and landing page updates, and jump in wherever the Marketing team needs extra hands, from content to events to product marketing. You'll use AI tools like Claude, Profound (AEO/GEO), Gong AI, Sanity, Vercel, and others daily to move faster and work smarter across the team.

It's a great fit for an early-career marketer who wants to build well-rounded digital skills in B2B SaaS and cybersecurity. You'll split your time across channels, so breadth and a willingness to learn matter more than deep expertise in any single area. We care more about hunger and curiosity than checking every box. Being a proactive self-starter is a must, we're looking for someone who brings ideas and spots opportunities on their own.

This is a high-visibility, high-impact role within a fast-moving cybersecurity marketing team.

What You'll Do

    AI-Powered Execution:

  • Use Claude daily to speed up copywriting, campaign assets, and design production across channels.
  • Track and improve AI-driven search visibility using Profound (AEO/GEO).
  • Pull insights from sales calls in Gong AI to sharpen messaging and inform content and campaigns.
  • Support website builds and updates in Sanity and Vercel.
  • Social (Paid):

  • Plan, create, and publish paid social campaigns across LinkedIn (primary), YouTube, and Reddit, with X and Facebook as secondary channels.
  • Build and QA ad creative, copy, audiences, and targeting, and monitor spend, pacing, and performance.
  • Paid & Organic Search:

  • Support paid search campaigns (e.g., Google Ads & Bing), including setup, QA, and optimization.
  • Contribute to on-page SEO and content optimization to improve organic rankings.
  • Support search visibility across emerging AI-driven search (GEO), using Profound to monitor performance and surface opportunities.
  • Monitor keyword and campaign performance and flag opportunities to optimize.
  • Website & Landing Pages:

  • Help maintain, update, and QA website pages and campaign landing pages in Sanity and Vercel.
  • Partner with design and content to keep pages on-brand and conversion-focused.
  • Support testing and optimization to improve page performance and conversion.
  • Analytics & Cross-Functional Support:

  • Manage UTMs, tags, and tracking links to maintain clean analytics across channels.
  • Assist with monthly and quarterly performance reporting.
  • Partner with Growth Marketing, Product Marketing, Events, and Content to execute integrated campaigns, and flex into any area of the Marketing team as priorities shift.
  • Collaborate with design on asset requests, and help maintain and organize marketing assets, messaging, and templates.

What You Bring

  • 4+ years of experience in digital marketing, preferably in B2B SaaS, tech, or cybersecurity.
  • Familiarity with AI tools such as Claude, ChatGPT, Gong AI, Canva, or similar. We'll train you on our specific stack but a willingness to brainstorm ways to improve efficiency using AI is a must.
  • Hands-on experience across two or more digital channels (e.g., social, paid search, SEO, website).
  • Some experience with paid platforms (LinkedIn Ads, Google Ads, or similar). You don’t need to know all of them - excitement and a willingness to learn are paramount.
  • Comfort working across channels and shifting between them as priorities change.
  • Strong copywriting and editing skills.
  • Familiarity with website CRM and analytics tools.
  • Familiarity with AI tools including Canva, Claude, Google AI, etc.
  • A self-starter mindset with genuine curiosity and eagerness to pick up new channels and tools.
  • A self-starter mindset: you naturally spot opportunities and bring ideas to the table, with genuine curiosity and eagerness to pick up new channels and tools.
  • Strong communication skills and the ability to thrive in a fast-paced environment.

Bonus Skills

  • Hands-on experience with YouTube, and/or Reddit (organic or paid).
  • Experience with paid search, SEO, or GEO/AEO tools like Profound.
  • Experience with website or landing page management, ideally in a CMS like Sanity.
  • Experience creating or editing short-form video and visual content.
  • Interest in cybersecurity, network security, or enterprise IT.

Skills Required

  • 4+ years of experience in digital marketing, preferably in B2B SaaS, tech, or cybersecurity
  • Familiarity with AI tools such as Claude, ChatGPT, Gong AI, Canva, or similar
  • Hands-on experience across two or more digital channels (e.g., social, paid search, SEO, website)
  • Some experience with paid platforms (LinkedIn Ads, Google Ads, or similar)
  • Strong copywriting and editing skills
  • Familiarity with website CMS, CRM, and analytics tools; manage UTMs, tags, and tracking links
  • Comfort working across channels and shifting priorities; proactive self-starter mindset
  • Strong communication skills and ability to thrive in a fast-paced environment
  • Experience with Profound (GEO/AEO), paid search, SEO, or similar tools
  • Experience with Sanity and Vercel for website and landing page management
  • Hands-on experience with YouTube and/or Reddit (organic or paid)
  • Experience creating or editing short-form video and visual content
  • Interest in cybersecurity, network security, or enterprise IT
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The Company
HQ: Lenexa, KS
245 Employees
Year Founded: 2004

What We Do

FireMon is the only agile network security policy platform for firewalls and cloud security groups providing the fastest way to streamline network security policy management, which is one of the biggest impediments to IT and enterprise agility. Since creating the first-ever network security policy management solution, FireMon has delivered command and control over complex network security infrastructures for more than 1,700 customers located in nearly 70 countries around the world.

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