Digital Marketing Manager

Posted 5 Hours Ago
Hiring Remotely in United States
Remote
Mid level
Information Technology • Security
The Role
Develop and manage digital marketing strategies to drive brand awareness and purchase intent. Oversee CRM lead flow and campaign configuration, collaborate with web development to optimize user experience, manage paid and organic media, social programs, and monthly performance reporting against KPIs.
Summary Generated by Built In

At Vector Security We Think Big, Do the Right Thing, and Make a Difference Every Day! If this is how you like to work, we’d like to invite you to join our Shared Services team as a Digital Marketing Manager!

We offer great benefits, a competitive salary, and growth opportunities. We think you’ll find what you want here because what we do matters - to us, our customers, and most of all, our team members. 

Job Location:  Remote - US/USA

Summary:

 As a Digital Marketing Manager, you will be responsible for developing, implementing and managing digital marketing initiatives that align with overarching business goals of Vector Security. This person is responsible for attracting relevant consumers online with the goal of improving brand recognition, building trust, and ultimately driving purchase intent. 

Responsibilities:

  • A key stakeholder that helps to make decisions with internal team & partner agency to focus on digital growth through organic search and paid media efforts. 
  • Oversees CRM lead flow (DICE/Salesforce) & campaign configuration for all corporate websites under the Vector Security portfolio. 
  • Collaborates with internal teams and Web Development partner to optimize user experiences across all corporate websites. 
  • Manages the monthly reporting on the performance of digital marketing activities and compares the results against key performance indicators and historical data.
  • Manages company-wide social media presence & programs with intentions to grow an engaged following. 

 Qualifications: 

  • Bachelor’s Degree in Marketing, Communications, or other relevant fields preferred with a minimum of four (4) years' experience. 
  • Skills Required
    • Data Analyzation.
    • Project Management & Organization.
    • Paid and Organic Social Media Knowledge & Trends.
    • Understanding of Automation and Email Marketing.
    • Website User Experience and Customer Journey Knowledge.
  • Abilities Required
    • Knowledge & experience in platforms such as WordPress (or similar CMS), Facebook Business Manager, Google Marketing Tools (Analytics, Ads, Data Studio, etc.), Basecamp (or similar PM tools), Social Media Management Software, Email Marketing & Automation Software (Salesforce, MS Dynamics, etc.).

Our Total Rewards package includes (but is not limited to):

  • Competitive compensation with incentive eligibility
  • Medical, dental, and vision coverage 
  • HSA/FSA programs
  • Company paid life and AD&D insurance 
  • Company paid short- and long-term disability 
  • Voluntary benefit products 
  • 401k retirement savings plan after just 60 days 
  • 7 Company Holidays, plus 2 Floating holidays of your choice 
  • Paid Time Off
  • Tuition reimbursement 
  • Employee Assistance Program (EAP) 

 About Us: 

Vector Security is a leading provider of intelligent security and managed services solutions serving residential, commercial, and enterprise customers across North America. Through our Residential and Commercial business units, Vector Security delivers smart security, life safety, video, access control, and monitoring solutions. Our Vector Security Networks (VSN) division provides national security solutions for multi-site organizations, while Managed Network Services (MNS) delivers secure connectivity, and network management services that help businesses operate reliably and securely. For more than 50 years, we have been committed to protecting people, property, and business operations through innovative technology and exceptional service. 

Our Values: 

  • Win as a team. 
  • Do the right thing. 
  • Make a difference every day. 
  • Get it done. 
  • Think big. 

 If you share these ideals, we'd love to hear from you! 

Vector Security is a Drug-Free Workplace 

Vector Security is an Equal Opportunity Employer  

All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, transgender, national origin, veteran, or disability status.  

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

Skills Required

  • Minimum of four (4) years' experience in digital marketing
  • Bachelor's degree in Marketing, Communications, or related field
  • Data analysis skills (reporting and performance measurement)
  • Project management and organizational skills
  • Paid and organic social media knowledge and trend awareness
  • Understanding of automation and email marketing
  • Website user experience and customer journey knowledge
  • Experience with WordPress or similar CMS
  • Experience with Facebook Business Manager
  • Experience with Google Marketing tools (Analytics, Ads, Data Studio)
  • Experience with Basecamp or similar project management tools
  • Experience with social media management software
  • Experience with email marketing and automation platforms (Salesforce, MS Dynamics, etc.)
  • Experience managing CRM lead flow (DICE/Salesforce) and campaign configuration
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The Company
HQ: Warrendale, PA
1,693 Employees
Year Founded: 1970

What We Do

Vector Security® has protected people and property by providing intelligent security solutions tailored to the needs of the customer for more than 50 years. Through a network of branches and authorized dealers, we design, install and monitor Vector Home Security and Vector Business Security systems for hundreds of thousands of homes, businesses and multi-site retail chains across North America and the Caribbean. Smart security that fits you…today and tomorrow. To read what our customers are saying about us, visit: https://www.consumeraffairs.com/homeowners/vector-security.html

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