The Role
The Digital Marketing Manager will manage integrated campaigns, collaborate on CRO and marketing automation, and analyze performance metrics to optimize healthcare marketing efforts.
Summary Generated by Built In
At Colibri, culture is a critical part of our collective success, and we live our values everyday: Love, Joy,
Boldness, Teamwork and Curiosity. These values guide our interactions with each other, our customers,
and the community as a whole.
We have a rich and storied history. Colibri is one of the pioneers of online professional education,
introducing some of the first web-based professional education courses in 2001. Today, the company’s
family of brands are the leading online professional education platforms in their respective end-markets.
We proudly serve >1 million customers annually and employ more than 1,500 mission-aligned
professionals. To learn more, please visit: www.colibrigroup.com
We are seeking a data-driven, conversion-focused Digital Marketing Manager to execute integrated, omnichannel marketing initiatives that drive acquisition, engagement, and revenue across our healthcare continuing education brands.
This role blends CRO, marketing automation, analytics, and campaign execution, supporting licensed healthcare audiences across multiple states and disciplines.
Aligned to Colibri’s values of Love, Joy, Boldness, Teamwork, and Curiosity, this hire should demonstrate:
- Curiosity in uncovering “why” performance changes
- Team-oriented collaboration with content, email, CRO, and paid media
- Boldness in testing new ideas
- Joy in experimentation and continuous improvement
- Ownership and pride in quality
What You Will Do
- Lead and support B2C website conversion rate optimization efforts across landing pages, product pages, checkout flows, email funnels, and customer journeys
- Plan and execute A/B tests focused on improving conversion, reducing friction, and increasing revenue
- Use tools such as heatmaps, analytics platforms, testing tools, and customer behavior insights to identify opportunities for improvement
- Analyze test results and translate findings into clear recommendations for web, UX, product, brand, and content partners
- Build and maintain structured experimentation roadmaps in a test-and-learn environment
- Develop, launch, and monitor integrated digital marketing campaigns for healthcare professionals across multiple states, professions, licensure requirements, and CE renewal cycles
- Manage campaign calendars, timelines, testing plans, and cross functional execution across email, web, social, content, and ecommerce channels
- Partner with content, design, web, product, CRO, and email teams to deliver cohesive campaigns aligned with business goals
- Ensure campaigns are timely, accurate, brand aligned, and optimized for engagement and conversion
- Manage HubSpot workflows, lifecycle journeys, segmentation, forms, lists, nurture campaigns, and automation assets
- Execute and optimize promotional campaigns, renewal reminders, nurture journeys, and other conversion focused email sequences
- Partner with marketing coordinators on campaign builds, QA, deployment, and reporting
- Maintain strong database hygiene and reporting practices aligned with Colibri’s email and CRM standards Analytics & Reporting
- Analyze campaign, website, email, and ecommerce performance using tools such as GA4, HubSpot analytics, Looker Studio, Power BI, and internal dashboards
- Identify trends, friction points, and opportunities to improve conversion, channel efficiency, and ROI
- Share actionable insights with stakeholders and make data-backed recommendations
- Support ecommerce growth initiatives across healthcare brands
- Optimize product pages, checkout flows, merchandising elements, and digital customer journeys to reduce drop off and improve conversion
- Connect insights across web, email, social, and campaign performance to improve the full customer journey
- Support social media marketing across platforms such as Facebook, Instagram, and YouTube to drive engagement, content amplification, and funnel progression
- Collaborate with content strategy teams on campaigns such as course spotlights, licensure reminders, editorial content, and lead magnets
- Use AI thoughtfully as a tool to help generate and optimize social content and campaign assets while ensuring brand consistency
- Coordinate physical marketing touchpoints with digital follow-up journeys, such as book drops followed by email workflows, retargeting, or social campaigns
- Partner with design, print, and digital teams to ensure physical and digital campaigns are aligned
Conversion Rate Optimization & Experimentation
Integrated Campaign Management
HubSpot & Email Marketing
Ecommerce & Customer Journey Optimization
Social Media & Content Collaboration
Direct Mail & Omnichannel Alignment
What You Will Bring
- 3–5+ years of digital marketing experience, preferably in a B2C, ecommerce, online education, subscription, healthcare education, or consumer-facing environment
- Strong hands-on experience with B2C website CRO, including A/B testing, landing page optimization, funnel/customer journey optimization, and measurable conversion results
- Hands-on HubSpot experience, including workflows, segmentation, forms, email campaigns, nurture journeys, reporting, and automation
- Strong email marketing experience, with an understanding of lifecycle, promotional, nurture, and renewal campaigns
- Solid analytics skills, using tools such as GA4, HubSpot analytics, Looker Studio, Power BI, or similar dashboards
Colibri Group welcomes applicants from all backgrounds and experiences, and we understand that not every candidate will meet every requirement listed in the job description. Research has shown that women and people of color may be less likely to apply to jobs unless they feel they meet every qualification, and we want to actively combat this bias in our hiring process. If you're excited about the role and believe you have the skills and experience to contribute to our team, we encourage you to apply, even if your background doesn't align perfectly with every qualification listed. We are committed to building a diverse and inclusive workplace, and we believe that diversity of perspectives and experiences is essential to our success. You may be just the right candidate for this role or another position within our organization. Don't hesitate to take the leap and apply today!
Skills Required
- 3-5+ years of digital marketing experience
- Demonstrated CRO experience with real examples
- Experience working with testing platforms
- HubSpot experience required
- Experience in social media marketing across major platforms
- Strong data analytics skills
- Experience in ecommerce
- Healthcare experience
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The Company
What We Do
Colibri works with over 5 million professionals and partners to deliver best-in-class professional education for licensing, continuing education, test preparation, and career readiness. We believe quality education is the foundation for success. Our mission is to help professionals achieve more in their careers, which transcends into their day-to-day lives. We do this through products and career training that help professionals become licensed, keep their license and gain the skills necessary to perform at the top of their fields. Whether someone is just starting out or nearing retirement, our companies exist to serve individuals throughout their career so they can achieve personal and professional success.
