Digital Marketing Lead

The ideal candidate will be responsible for growing revenue through digital media through designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels. 

Responsibilities

• Lead the Brand Communications Team to continually enhance brand image, increase brand/products awareness across all communications and media actions on all channels, including online and social media
  
• Acts as Brand spokesperson with media relations, formulates and implements public relations strategies, selects and manages communications with external agencies and develop media marketing strategies
  
• Maneuver digital marketing campaigns through all areas of the project life cycle
  
• Clearly understand and implement digital marketing campaigns which fit client needs
  
• Provide analytical reporting of campaigns to stakeholders
  
• Create and implement short/mid/long-term (as may be demanded from time to time) communication strategy for the Brand
  
• Provide support to the Sales Team through advertisements, media, partnerships and relationship marketing: all geared towards creating funnels for the Marketing Team
  
• Generate agreed sales leads through ads/campaigns etc to the Sales Team
  
• Follow up with leads generated to Sales to determine follow up actions, adjustments of strategies etc  
  
• Produce monthly, quarterly and yearly commercial calendar plan for the Brand and products
  
• Create content in collaboration with product managers, vet contents created by product managers or others before use/print
  
• Other task as may be assigned by the COO from time to time
  

Qualifications

• Bachelor's degree or equivalent
  
• Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
  
• Experience with SEO and SEM Strong written, verbal and collaboration skills