The Role
The Digital Marketer develops and executes digital campaigns for property visibility, lead generation, and sales support while managing social media and SEO strategies.
Summary Generated by Built In
Our client is an innovative real estate development company dedicated to resolving the housing deficit in Africa.
Job Summary
The Digital Marketer develops and executes digital campaigns to drive visibility for property listings, generate qualified leads, and support sales conversions. The role focuses on real estate digital advertising, content creation, social media engagement, SEO/SEM for property search visibility, and analytics reporting.
Key Responsibilities
- Plan and execute digital campaigns for property listings, project launches, and corporate branding.
- Manage social media platforms, listing sites, website content, and community engagement.
- Optimise SEO/SEM for improved property search rankings and lead quality.
- Track campaign performance and deliver reports that support sales decision-making.
- Collaborate with sales, creative, and marketing teams to maintain consistent brand messaging.
- Create engaging content (video, copy, visuals) for social media and property promotions.
- Analyse online behaviour and optimise funnels for better lead conversions.
- Manage digital advertising budgets and ensure ROI on paid campaigns.
- Monitor market trends and competitor activity in the real estate digital space.
- Maintain the company’s online reputation and enhance visibility across digital channels.
Requirements
- Bachelor’s degree in Marketing, Digital Media, or related field.
- 2–4 years’ experience in digital marketing; real estate experience is an advantage.
- Proficiency in social ads, Google Ads, property listing platforms, and analytics tools.
- Strong writing, visual communication, and content marketing skills.
- Ability to analyse data for campaign optimisation and lead conversion improvement.
- Ability to interpret data, track performance metrics, and adjust strategies accordingly.
- Familiarity with property listing platforms and digital real estate marketing trends.
Skills Required
- Bachelor's degree in Marketing, Digital Media, or related field
- 2-4 years' experience in digital marketing
- Proficiency in social ads and Google Ads
- Strong writing and visual communication skills
- Ability to analyse data for campaign optimisation
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The Company
What We Do
Alan&Grant is a People Development Company creating innovative HR & Organisational Development Solutions for result-driven organizations, focusing on improving performance and aligning the workforce.
