The Role
The Digital Marketer is responsible for enhancing brand visibility, industry authority, and generating leads through the development and execution of digital marketing strategies and optimization of various digital channels.
Summary Generated by Built In
The Digital Marketing function is responsible for strengthening Total Data Limited’s digital presence, industry authority, and corporate lead generation capability within the HR outsourcing market. Performance will be measured across three strategic pillars:
• Brand Visibility: Expand digital reach and brand recognition across relevant platforms.
• Industry Authority: Position Total Data Limited as a trusted HR thought leader.
• Corporate Lead Generation: Convert digital engagement into qualified B2B opportunities.
JOB OBJECTIVE(S)
• Develop and execute digital marketing strategies that enhance brand visibility, customer engagement, and qualified lead generation for Total Data Limited.
• Manage and optimize digital channels including social media, website, email marketing, and paid advertising to support business growth.
• Position Total Data Limited as a thought leader in HR outsourcing and workforce management through high-value digital content and campaigns.
• Monitor and analyze digital marketing performance using analytics tools to improve campaign effectiveness and ROI.
Requirements
Minimum Education: Bachelor’s degree in marketing, Communications, Digital Marketing, or related field Experience
Minimum 3 – 5 years hands-on experience in digital marketing
KEY COMPETENCY REQUIREMENTS
Knowledge
• Digital marketing strategy and campaign management
• Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
• Social media management and digital branding
• Data analytics and performance measurement
• CRM systems and marketing automation tools
Skill/Competencies
• Content creation and copywriting
• Analytical and data interpretation skills
• Digital advertising campaign management
• Strong communication and presentation skills
• Creativity and strategic thinking
• Time management and organization skills
• Attention to detail and accuracy
Benefits
300,000 - 350,000 net
Skills Required
- Bachelor's degree in marketing or related field
- 3 - 5 years hands-on experience in digital marketing
- Knowledge of digital marketing strategy and campaign management
- Experience with SEO and SEM
- Capability in social media management and digital branding
- Skills in data analytics and performance measurement
- Familiarity with CRM systems and marketing automation tools
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The Company
What We Do
Total Data Limited is a management consultancy firm that specializes in providing end-to-end HR services.
