The Role
Develops and executes digital marketing campaigns across SEO, SEM, social media, email, content, and paid advertising. Manages digital platforms, performs keyword research, optimizes website content, creates and publishes marketing assets, and analyzes campaign performance using analytics tools. Collaborates with design, content, and sales teams to meet business goals while staying current with digital marketing trends and best practices.
Summary Generated by Built In
1. Develop and execute digital marketing campaigns across channels(SEO, SEM, social media, email, content, and paid advertising).
2. Manage company’s presence on digital platforms (Google, LinkedIn, Instagram, Facebook, YouTube, etc.).
3. Conduct keyword research, optimize website content, and improve rankings through SEO strategies.
4. Plan and execute paid campaigns (Google Ads, Meta Ads, LinkedIn Ads).
5. Create, manage, and publish engaging content (blogs, videos, creatives).
6. Track, analyze, and report campaign performance using tools like Google Analytics, Search Console, etc.
7. Collaborate with design, content, and sales teams to align marketing efforts with business goals.
8. Stay updated with the latest trends, tools, and best practices in digital marketing.
Requirements
- Bachelor’s
degree in Marketing, Business, or related field.
- 1–3 years of
proven experience in digital marketing (adjust based
on level).
- Strong
understanding of SEO/SEM, social media, and content
marketing, Email Marketing ,Meta Ads..
- Hands-on
experience with Google Ads, Facebook Ads Manager, and
other digital platforms.
- Proficiency in
analytics tools (Google Analytics, Data Studio, etc.).
- Knowledge of
basic design/video editing tools (Canva, Photoshop,
Premiere Pro – preferred).
- Excellent
communication and creative thinking skills.
- Ability to
work independently as well as in a team.
Benefits
PF & ESI
Bonus
Performance Appraisal
Career Growth
Opportunities
Skills Required
- Bachelor's degree in Marketing, Business, or a related field
- 1-3 years of proven digital marketing experience
- Strong understanding of SEO, SEM, social media, content marketing, email marketing, and Meta Ads
- Hands-on experience with Google Ads, Facebook Ads Manager, and other digital platforms
- Proficiency with analytics tools, including Google Analytics and Google Data Studio
- Knowledge of basic design and video editing tools, such as Canva, Photoshop, and Premiere Pro
- Excellent communication and creative thinking skills
- Ability to work independently and collaboratively in a team
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The Company
What We Do
R&D Instrument Services, operating as R&D Instruments, manufactures precision calibration, measurement, and test instrumentation for temperature, pressure, and process parameters. Established in 2002, the Chennai-based partnership fabricates, assembles, tests, and calibrates equipment in-house. Its offerings include manometers, pressure and temperature calibrators, comparator and calibrator pumps, signal calibrators, test benches, calibration software, and related calibration and maintenance services for industrial customers.
