We are looking for a Senior Digital Marketing Executive to lead and execute digital marketing initiatives focused on brand visibility, lead generation, customer acquisition, and business growth.
The ideal candidate will have hands-on experience in SEO, SEM, Google Ads, Google Analytics, LinkedIn Marketing, Social Media Marketing, Content Marketing, Marketing Automation, Lead Generation, and Campaign Management. The candidate should also be comfortable with data analysis, marketing budgets, ROI tracking, and managing a marketing team.
RequirementsKey Responsibilities
- Develop and execute comprehensive digital marketing strategies aligned with business objectives.
- Plan, launch, manage, and optimize digital marketing campaigns across multiple channels.
- Manage SEO and SEM activities to improve organic visibility, website traffic, and lead generation.
- Create, manage, and optimize Google Ads/PPC campaigns.
- Monitor website and campaign performance using Google Analytics and other analytics tools.
- Develop and execute LinkedIn Marketing and Social Media strategies.
- Plan and manage content marketing initiatives, including content calendars and promotional campaigns.
- Develop and optimize lead-generation campaigns to improve lead quality and conversion.
- Implement and manage marketing automation and lead-nurturing campaigns.
- Track and analyze campaign metrics such as CPL, CPA, CTR, conversion rate, ROI, and ROAS.
- Prepare regular marketing performance reports and provide actionable insights to management.
- Manage marketing budgets and ensure effective allocation of advertising spend.
- Conduct A/B testing and continuously optimize campaigns, creatives, landing pages, and messaging.
- Coordinate with sales, content, design, and other internal teams to achieve marketing objectives.
- Lead, mentor, and manage the marketing team to ensure timely and effective execution of campaigns.
- Stay updated on digital marketing trends, tools, technologies, and industry best practices.
- Digital Marketing
- SEO
- SEM / PPC
- Google Ads
- Google Analytics
- LinkedIn Marketing
- Social Media Marketing
- Content Marketing
- Marketing Automation
- Lead Generation
- Campaign Management
Skills Required
- Any degree
- At least 3 years of experience in digital marketing
- Experience managing SEO, SEM, social media, email marketing, Google Ads, LinkedIn campaigns, website optimization, and content marketing
- Experience with lead generation, campaign management, data analytics, ROI analysis, and reporting
- Experience managing marketing budgets and tracking cost per lead and cost per acquisition
- English communication skills
- MBA in Marketing, BBA, B.Com, B.Tech, BE, Mass Communication, Digital Marketing course, or marketing certifications
- Experience handling a digital marketing team
What We Do
Verifitech provides AI-powered background verification and screening solutions for enterprises. Its platform supports employment background screening, credit verification, exit interview checks, drug checks, and verification services for housekeeping staff. The company uses modern technology to deliver fast, accurate, and compliant background verification reports, serving organizations across sectors including information technology, banking, logistics, finance, manufacturing, and automobiles.
