· Plan
and execute integrated digital marketing strategies aligned with business and
sales objectives
· Drive
lead generation and performance across Google Ads, Meta (Facebook.
Instagram), LinkedIn, YouTube, SEO, and remarketing channels
· Own
end-to-end campaign planning, execution, optimization, budget management, and
KPI delivery (CPL, ROI, CTR, conversions)
· Manage
and optimize paid media campaigns on Google Ads, Meta Ads, and LinkedIn Ads
· Execute
on-page and off-page SEO strategies, keyword research, and website optimization
initiatives
· Manage
and optimize websites, landing pages, and conversion funnels to improve lead
generation
· Coordinate
with content teams to develop blogs, case studies, email campaigns, and website
content aligned with marketing objectives
· Manage
and grow brand presence across LinkedIn, Instagram, Facebook, and YouTube
· Plan
and execute social media calendars for campaigns, product launches, events, and
exhibitions
· Drive
engagement through organic and paid social media strategies, online reputation
management, and community engagement
· Set
up Google Analytics and website tracking to clearly identify lead sources across all channels (Google Ads, SEO, social media, etc.)
· Ensure
all leads are correctly attributed to the appropriate marketing channel and
report channel-wise performance
· Regularly
audit and resolve issues in website tracking, forms, and conversion events to
maintain accurate lead source reporting
· Track
and analyze digital campaign and website performance using Google Analytics,
Google Tag Manager, and Search Console
· Prepare
weekly and monthly performance, lead, and ROI reports with actionable insights
· Coordinate
with external agencies, and internal stakeholders to ensure effective execution
of digital marketing initiatives
· Support
branding and promotional initiatives for product launches, exhibitions, and
events
· Work
with international clients and cross-functional teams where required
Requirements
· 3–5
years of hands-on experience in digital marketing
· Strong
background in performance marketing and lead generation
· Ability
to independently own and optimize campaigns with minimal supervision
· Experience
working with international clients preferred
- Google
Analytics 4, Google Tag Manager, Google Search Console
· Google
Ads, Meta Ads Manager, LinkedIn Ads
· SEO
tools: Ahrefs or SEMrush
· WordPress
and landing page tools
· CRM
/ lead management systems
Skills Required
- 3-5 years of hands-on experience in digital marketing
- Strong background in performance marketing and lead generation
- Ability to independently own and optimize campaigns with minimal supervision
- Experience working with international clients
- Experience with Google Analytics 4, Google Tag Manager, and Google Search Console
- Experience with Google Ads, Meta Ads Manager, and LinkedIn Ads
- Experience with SEO tools such as Ahrefs or SEMrush
- Experience with WordPress and landing page tools
- Experience with CRM or lead management systems
What We Do
Roots Group of Companies is an India-based diversified manufacturing group established in 1970. Its businesses span automotive components, industrial cleaning equipment, precision equipment, cast components, electronics manufacturing services, and metrology. The group supplies products and solutions to automotive brands and industrial, institutional, and commercial customers, while expanding its presence through manufacturing facilities and offices in India and international markets.
