The Marketing Coordinator supports Middle East enterprise healthcare growth by executing digital campaigns and maintaining marketing operations hygiene. The role is office-based in Dubai, reports to Marketing Manager, and requires travelling to support the regional business. This role partners closely with Sales and other internal stakeholders within the context of the corporate and local marketing plans to deliver well-run campaigns and programs (e.g. LinkedIn paid and organic, email, nurture, Search Ads, SEO and AEO optimisation, supported by landing pages, webinars etc.). Uses marketing automation, supported by content creation and distribution (web, social media), with tracking (UTMs), and reporting cadence.
Specialization
Digital campaign execution and Marketing operations support: campaign production using templates and company standards, workflow coordination and calendar planning, basic automation with CRM checks in partnership with Sales Operations and CRM owners, with consistent performance reporting.
Responsibilities
- Execute digital campaign components for Middle East initiatives: landing pages, email sends, nurture steps, webinar, event promotion journeys, and LinkedIn and search Ads.
- Apply and maintain tracking standards (UTMs, naming conventions, campaign documentation) using established templates; flag gaps and recommend improvements to the Marketing Manager.
- Support marketing automation and CRM hygiene in partnership with Sales Operations and CRM owners: list builds, updates, basic Lead routing checks, Lead upload QA (where applicable), and ensuring campaign and program activity and responses are captured and reporting in a comprehensive and timely manner.
- Coordinate the execution workflow (brief → build → launch → post-mortem) by maintaining trackers, deadlines, and dependencies.
- Maintain the Middle East, India marketing calendar, tracker (for visibility and planning), ensuring timelines, owners, assets, and tracking details are up-to-date.
- Create and coordinate content and design assets for digital campaign activities —using in-house tools and, or briefing and coordinating third-party vendors for assets such as email blocks, social tiles, display banners, one-pagers, webinar promo kits, and simple infographics.
- Coordinate publishing and distribution of content (web, social, email programs), re-using corporate assets where possible and localizing when required.
- Produce monthly performance updates by compiling agreed metrics (campaign results, funnel indicators, content performance) and summarizing insights and next actions.
- Develop and execute quarterly organic content social plan for InterSystems Middle East web page and other relevant digital properties.
- Maintain relevant data in operational, planning, and reporting processes and applications (e.g. project management, marketing automation, customer relationship marketing systems).
- Assist with timely post marketing campaign, programs, and regular reporting and success analysis and report distribution.
Qualification and experience
- Minimum 2 years’ experience in digital marketing, campaign execution, marketing coordination; B2B marketing is preferred.
- Hands-on experience with email marketing, landing page workflows, and basic performance reporting.
- Experience in executing LinkedIn campaign manager and search engine Ads
- Working knowledge of marketing automation and CRM concepts (HubSpot is preferred); not expected to be a system administrator.
- Understanding of measurement basics (UTMs, funnel stages, lead source hygiene) and comfort working with data in spreadsheets/dashboards.
- Fluent English required; Arabic is a plus.
Personal Specification
- Highly structured, detail-oriented, and quality-focused.
- Comfortable with tools/systems and learning new platforms.
- Analytical mindset—turns results into simple insights and recommended actions.
- Strong collaborator who can coordinate dependencies and communicate clearly.
- Reliable executor with a bias for action and consistent follow-through.
Education and training
- Bachelor’s degree in marketing, Communications, Business, Analytics, or equivalent experience
About InterSystems
InterSystems, a creative data technology provider, delivers a unified foundation for next-generation applications for healthcare, finance, manufacturing, and supply chain customers in more than 80 countries. Our data platforms solve interoperability, speed, and scalability problems for large organizations around the globe to unlock the power of data and allow people to perceive data in imaginative ways. Established in 1978, InterSystems is committed to excellence through its 24×7 support for customers and partners around the world. Privately held and headquartered in Boston, Massachusetts, InterSystems has 38 offices in 28 countries worldwide. For more information, please visit InterSystems.com.
Skills Required
- Minimum 2 years experience in digital marketing, campaign execution, marketing coordination
- Hands-on experience with email marketing and landing page workflows
- Experience in executing LinkedIn campaign manager and search engine Ads
- Working knowledge of marketing automation and CRM concepts (HubSpot preferred)
- Fluent English required; Arabic is a plus
- Bachelor's degree in marketing, Communications, Business, Analytics, or equivalent experience
What the Team is Saying
InterSystems Compensation & Benefits Highlights
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Leave & Time Off Breadth — A tiered PTO structure starts at a generous level and is complemented by separate paid holidays. Feedback suggests time off is a standout element from day one in the U.S.
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Healthcare Strength — Comprehensive medical, dental, and vision coverage is paired with EAP and wellness offerings, with some onsite or near‑site services in select locations. Feedback suggests these benefits are consistently viewed as strong.
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Retirement Support — A 401(k) with employer‑funded profit‑sharing is positioned as competitive with common match programs, alongside disability options and access to financial tools/advisors. Feedback suggests the overall design supports longer‑term financial planning.
InterSystems Insights
What We Do
InterSystems builds the software that makes complex systems work—reliably, securely, and at scale. For more than 45 years, we’ve been the information engine behind some of the world’s most mission-critical applications in healthcare, government, and business. Our data management, integration, and analytics technologies help organizations connect disparate systems, turn data into insight, and deliver better outcomes. From enabling interoperable healthcare and advancing clinical care, to powering national infrastructure and large-scale enterprise systems, our technology is used every day by millions of people in more than 80 countries. What sets InterSystems apart is not just what we build, but how we build it. We focus on long-term innovation, deep engineering excellence, and solving hard problems that truly matter. Our teams work closely with customers to tackle real-world challenges—often behind the scenes, but always at the heart of what keeps essential systems running. If you’re motivated by meaningful work, technical depth, and the opportunity to have a global impact, you’ll find it here.
Why Work With Us
Because we are a profitable, privately-held software company, we place our clients first in everything we do. You’ll work on meaningful, complex problems alongside deeply curious experts in a culture that values learning, ownership, and long-term growth—without the pressure of quarterly Wall Street demands.
Gallery
InterSystems Teams
InterSystems Offices
OnSite Workspace
InterSystems prioritizes in-person collaboration with majority on-site presence and some work from home flexibility that varies by region and office location.
