Digital Data Analyst (Rainmaker Media)

Value Proposition

Powered by Africa’s largest retailer, Rainmaker Media is positioned to reach over 80% of SA’s shoppers directly through its digital and physical media channels. We have exclusive access to the continent’s largest retail audience and are using rich shopper data and advanced analytics to create the continent’s first precision retail media service. We’re currently building a cutting edge, collaborative, passionate team and seeking the best talent there is to join us in shaping our new culture and delivery ambitions!

Role Purpose

To streamline data acquisition through advanced tagging and Mobile Measurement Partner (MMP) management, delivering automated, AI-enhanced ecommerce insights in collaboration with the broader ShopriteX Data teams.

Role Description

1. Digital Data Collection & Tagging Infrastructure

• Own the end-to-end implementation and management of digital tracking via Google Tag Manager (GTM) and other relevant tagging technologies.
• MMP Management: Maintain and optimise the AppsFlyer setup to ensure accurate mobile app attribution and data collection integrity across all mobile campaigns.
• Ensure precise data capture across all digital touchpoints to support attribution, conversion tracking, and audience segmentation.
• Conduct regular audits of existing tags and SDK implementations to maintain data hygiene and ensure compliance with privacy regulations (e.g., POPIA).
• Collaborate with technical teams to troubleshoot tracking issues and implement server-side tagging solutions where necessary.
• Understanding data attribution across channels and how to effectively measure business impact and uplift.

2. Advanced Ecommerce Reporting & Business Intelligence

• Ecommerce Analytics: Develop comprehensive ecommerce reporting frameworks that track the full funnel, from acquisition to conversion and retention.
• Design, develop, and maintain automated dashboards (Looker Studio, Power BI, or similar) to provide real-time visibility into media performance.
• Deliver high-quality ad-hoc analysis to support the Group Digital Media team in answering complex business questions.
• AI Enhancement: Actively utilise and implement AI tools to facilitate faster data processing, predictive modelling, and enhanced visualisation techniques.

Qualifications and experience

• Degree or Diploma in Statistics, Mathematics, Economics, or a related quantitative field (Marketing/Media degrees considered with technical certification).
• +5 years’ experience in a technical data analysis or performance insights role. A proven track record of managing complex datasets across the digital ecosystem, using advanced analytics to drive optimisations and scale marketing ROI is essential.
• Expert proficiency in the Google Marketing Platform stack (GA4, BigQuery, DV360, GAM) and Meta Business Suite. Deep technical knowledge of tracking implementation, server-side tagging, and verification tools (e.g., GTM, IAS, DoubleVerify) is essential.
• Advanced Data Visualisation & Literacy: Experience in translating raw media data into actionable insights using tools such as Looker Studio, Tableau, or Power BI.
• Broad knowledge of data privacy regulations (POPIA) and the evolving identity landscape (cookieless tracking and attribution modelling) is essential.
• Strong commercial acumen with the ability to perform deep-dive analysis into the retail media landscape, identifying trends that impact bottom-line business growth and customer lifetime value.
• Strong proficiency in MS Office – (essential).
• Specialist Knowledge: Hands-on experience with AppsFlyer (or similar MMPs) and a deep understanding of ecommerce reporting metrics (ROAS, CAC, LTV, etc.).
• Experience with data visualisation tools (Looker Studio, Power BI, or Tableau).
• Strong understanding of the digital advertising ecosystem (Programmatic, Social, Search).
• Exposure to AI-driven analytics tools or demonstrated ability to leverage Generative AI for operational efficiency.
• Proficiency in SQL for data extraction and manipulation.

Key competencies and work ethic

• Digital account management - strong ability to keep schedules, prioritise tasks / briefs and ensure campaigns / projects are on time and delivered against business objectives.
• Passion for digital marketing with extensive experience and expertise in digital campaign management.
• Mentors team members through challenges or complex issues as needed while playing a supporting role in their integrated development.
• Team player and collaborative partner - contributes towards building a positive team morale.
• Excellent communication, presentation and story-telling skills - articulates ideas and concepts in a creative and meaningful way.
• Dynamic personality and the ability to think outside the box.
• Proactive with initiative to drive new ideas and content.
• Organised with strong time, delivery and planning management.
• Interpersonal skills - build strong relationships internally and externally and manage conflict and competing priorities well.
• Flexible thinker with the ability to make sound independent decisions.
• Results-oriented and quality focused with good project management skills - Able to balance multiple projects and priorities in a large scale, complex environment.
• Ability to work under pressure and to organise, prioritise, and reorder workload in a rapidly changing and fast-moving environment.
• Self-starter with the skill and discipline to work independently and across multi-functional teams.

Our Group and all its operating companies is committed to creating, embracing, and preserving a diverse workplace that values the unique talents, perspectives, backgrounds, and abilities that enrich our organisation. A place where everyone matters and feels included.

We are committed to Employment Equity when recruiting internally and externally.

Please take note that by responding to this application and providing your personal information, you confirm your express and informed consent for Shoprite Checkers (Pty) Ltd and all its subsidiaries and affiliates companies to process your personal information for the Company to consider your application for this position. All Personal Information which you provide to the Company will be used and/or retained only for the purposes for which it is collected, whereafter it will be permanently destroyed. Your information is only retained if it is required by law or where you have given consent to us to retain such information for an extended period.

If you don’t hear from us within 14 days, please consider your application unsuccessful. Any personal information collected as part of your application will be destroyed, securely, in accordance with South African legislation.