WNCN CBS 17 Raleigh has an opening for a Digital Content Producer. We are looking for someone who is ready to bring their digital content skills to a dynamic, fast-paced news environment? We want someone who is energetic, resourceful, and who thrives in a team-driven setting, loves multitasking, and is comfortable rolling with the punches as we adapt to ever-changing news cycles and audience demands. This isn’t just about writing headlines, it’s about creating stories that move our community and keeping our audience engaged, informed, and coming back for more.
If you’ve got a knack for crafting compelling content, an eye for high-performing stories, and a love for collaboration, then you could be the perfect fit for our digital desk team!
What You Will Do:
- Breaking News: You’ll be on top of the action— confirming the facts and publishing stories quickly and accurately. Being proactive, clear and ready to pivot is crucial.
- Creative Content: Develop unique, attention-grabbing content that stands out from the competition and delivers value to our audience.
- Assignment Desk: As part of the newsroom’s hub of information, you’ll be expected to pitch in by making phone calls to local agencies and businesses, coordinating crew locations and tuning in live shots for our on-air broadcasts.
- Collaboration is Key: Work closely with local and regional sources to unearth the best angles that resonate with our audience in the Triangle (and beyond).
- Multitasking Pro: Your role will evolve as the news cycle does—so be prepared to jump in and take on new challenges, whether it’s reporting on a trending topic or helping with another area of coverage.
- Social Media Savvy: Use your expertise to promote and share stories across social platforms and engage directly with our audience.
- Storytelling in Multiple Formats: From writing compelling articles to sourcing photos and videos when needed, you’ll be telling stories in ways that grab attention on multiple channels.
- Audience Data: You’ll be using insights from data to gauge what works, what resonates, and what’s trending— always keeping a finger on the pulse of our audience’s interests.
- Bachelor’s Degree (in Journalism, Communications, or related field preferred) or equivalent experience.
- At least 2 years of experience producing digital content for the web, whether it’s articles, videos, or social posts. A strong knowledge of AP style is essential.
- Team Player: You thrive in a collaborative environment, love brainstorming ideas, and communicate well with others.
- Adaptability: You’re comfortable with shifting priorities and can quickly learn new tools or approaches when needed. Change is part of the fun!
- Deadline-Driven: You can juggle multiple stories and meet deadlines with ease—even under pressure.
- Social Media Expert: You understand how to leverage social platforms to maximize story reach and engagement.
- Tech-Savvy: Proficient in WordPress (and bonus points if you’ve got skills in SEO, Akta or the Adobe Suite).
- Flexibility: You’re open to working mornings, nights and weekends when necessary, staying flexible to cover breaking news or special coverage.
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SCAM ALERT:
Please be aware candidates may be at risk of being targeted by scammers seeking personal data or money. Recruiters with Nexstar Media Group and its local stations will only contact you through official job boards, LinkedIn, or email with Nexstar.tv domain or official station email addresses (example:@wreg.com). Be cautious of any outreach claiming to be from Nexstar or its recruiters via any other messaging platforms or personal email addresses. We will not contact you using a @gmail email address. If you are unsure about the authenticity of a job inquiry or offer, email us at [email protected].
Skills Required
- Bachelor's degree in Journalism, Communications, or related field (or equivalent experience)
- At least 2 years producing digital content for web, video, or social
- Strong knowledge of AP style
- Proficient in WordPress
- Social media strategy and audience engagement experience
- Ability to source photos and videos and tell stories in multiple formats
- Ability to multitask, meet deadlines, and adapt to shifting priorities
- Flexible to work mornings, nights, and weekends as needed
- Experience with SEO
- Experience with Akta
- Familiarity with Adobe Suite
What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions. In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers. From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
