(Hybrid 3 days in office in Ghent)
As a Demand Generation Specialist , you will own and scale Lansweeper's pipeline generation engine for the global market , driving measurable impact across enterprise and mid-market segments. This is a high-impact individual contributor leadership role focused on building integrated demand generation and ABM programs that generate qualified pipeline, accelerate opportunity velocity, and support revenue growth.
In the near term, the focus is on strengthening pipeline contribution, increasing campaign performance visibility, and deepening alignment with Sales (ITO audience). Longer term, the goal is to mature Lansweeper's data-driven, account-based demand generation strategy in the cybersecurity and IT asset intelligence space.
Challenge
The main challenges you'll face are:
- Scaling predictable, high-quality B2B SaaS pipeline generation in a competitive cybersecurity market
- Strengthening Account-Based Marketing (ABM) execution across priority verticals
- Driving measurable ROI and clear pipeline attribution across multiple channels
Key Responsibilities
- Own the end-to-end Demand Generation strategy, including paid media, SEO/SEM, email marketing, webinars, content syndication, events, and direct mail
- Build and execute integrated, multi-touch B2B demand generation campaigns that generate net-new pipeline and accelerate active opportunities
- Lead and optimize Account-Based Marketing (ABM) programs using platforms such as Nrich; align closely with Sales on target account strategy
- Set and deliver against quarterly pipeline sourced and pipeline influenced targets in partnership with Sales leadership
- Track, analyze, and optimize performance using Salesforce, Pardot, Power BI, and ABM analytics, driving continuous A/B testing and ROI improvement
Key Requirements
Hard Skills
- 7+ years of experience in B2B Demand Generation within SaaS (cybersecurity, IT, or enterprise software preferred)
- Proven track record of building and scaling pipeline generation programs that drive measurable revenue impact
- Strong expertise in Account-Based Marketing (ABM) strategy and execution (experience with Nrich, 6sense, or Demandbase preferred)
- Hands-on experience with Salesforce CRM and Pardot (marketing automation)
- Strong analytical skills with experience building dashboards, interpreting attribution models, and forecasting pipeline
Soft Skills
- Strategic thinker with a builder's mindset
- Strong cross-functional collaborator with the ability to influence Sales and RevOps
- Highly organized, deadline-driven, and comfortable managing multiple campaigns simultaneously
AI Specific Skills
Lansweeper is an AI-native company. In this role, you'll be expected to actively leverage AI-powered tools and automation to increase work efficiency, enhance campaign personalization, and support data-driven decision-making across the customer lifecycle.
Team Info
You'll join the Global Demand Generation team , working closely with Sales (ITO audience), Product Marketing, RevOps, Marketing Operations, Creative, and the Center of Excellence (CoE).
This role reports directly to the Director of Global Demand Generation and operates as a senior individual contributor within the marketing organization.
Our Offer
- Salary:
€57,838 - €86,757 gross (EUR, Belgium, based on full-time employment)
Belgium- Meal vouchers (€10/day), ecocheques (€250/year), vacation payout in June, and a 13th month in December.
- Time off - 20 days holiday + 12 ADV days + 12 public holidays.
- Health & protection - Full hospitalization and outpatient insurance, life insurance, disability coverage, and mental health support.
- Pension - Employer-paid pension plan included.
- Work setup - Hybrid working with full telework equipment and a monthly home working allowance.
- Extra - Flexible Income Plan to shape part of your package once a year. Company car or mobility budget included from a certain level.
About Lansweeper
Lansweeper is the AI Cyber Asset Intelligence platform helping IT and Security teams gain full visibility, reduce cyber risk, and scale automation with confidence.
In today's complex IT, OT, cloud, and IoT environments, fragmented asset data slows decisions and increases risk. We transform raw asset data into a continuously validated, trusted source of truth - so teams can move faster and act with certainty.
With Lansweeper, organizations can:
See - Truly complete visibility across hybrid environments
Know - Enriched asset intelligence with lifecycle and risk context
Act - Automate workflows, coordinate remediation, and enforce policy at scale
From universal asset discovery to AI-powered intelligence, we provide the shared foundation modern IT Operations, Cybersecurity, and Digital Transformation teams rely on.
Our Culture
We're built on four core values:
One Team - United across boundaries
We Care - Customers and people at the center
We Grow - Learning, sharing, improving
We Deliver - Focusing on what truly matters
AI Usage During Hiring Process
We use AI to support and not replace during the hiring process. HR decisions are made by our talent acquisition team. You can request more info at any time via [email protected]
Diversity Statement
It is Lansweeper's policy to provide equal employment opportunity to all applicants and employees.
Lansweeper disapproves of, and will not tolerate, unlawful discrimination against any applicant or employee because of race, color, national origin or ancestry, gender (including pregnancy, childbirth, or related medical conditions), gender identity, age, religion, disability, family care status, veteran status, marital status, sexual orientation, or any other basis protected by local, state, or federal laws.
Call to Action
Ready to join us? Click Apply now or share this role with someone in your network.
*This role is not eligible for visa sponsorship, now or in the future. Candidates must be currently authorized to work in the EU on a full-time, permanent basis without the need for employer sponsorship.*
#BI-Hybrid
Skills Required
- 7+ years of experience in B2B demand generation within SaaS
- Proven track record building and scaling pipeline generation programs that drive measurable revenue impact
- Strong expertise in Account-Based Marketing strategy and execution
- Hands-on experience with Salesforce CRM and Pardot marketing automation
- Strong analytical skills, including dashboard development, attribution model interpretation, and pipeline forecasting
- Experience in cybersecurity, IT, or enterprise software
- Experience with Nrich, 6sense, or Demandbase
- Strategic thinking and a builder's mindset
- Strong cross-functional collaboration and ability to influence Sales and RevOps
- Highly organized, deadline-driven, and able to manage multiple campaigns simultaneously
- Ability to leverage AI-powered tools and automation for efficiency, personalization, and data-driven decision-making
- Current authorization to work full-time and permanently in the EU without employer sponsorship
What the Team is Saying
Lansweeper Compensation & Benefits Highlights
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Leave & Time Off Breadth — Time off is described as extensive, with U.S. postings listing 20 vacation days, 3 sick days, 6 personal days, and 12 public holidays, while Belgium roles add 12 ADV days alongside 20 vacation days and 12 public holidays. Regional postings consistently highlight sizable holiday allowances.
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Healthcare Strength — Health coverage is presented as comprehensive, including medical, dental, and vision insurance plus life and disability insurance and EAP/mental-health support in U.S. roles. Other regions similarly cite strong medical coverage, such as Bupa in the UK and hospitalization/outpatient insurance in Belgium.
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Retirement Support — Retirement offerings include a U.S. 401(k) with a 4% employer match. Belgium roles also cite an employer-paid pension plan, indicating structured retirement support across regions.
Lansweeper Insights
What We Do
Managing a technology estate has never been a bigger challenge. Hardware, software, and users can be anywhere at any time, making IT environments extremely dynamic and often complex. A seemingly simple question has become terribly difficult to answer: ‘Who is using what device?’ CIO's, CTO's, IT managers, ... have to make decisions that are often based on scattered, out of date, and incomplete data sources. How can you effectively manage the technology assets of an organization, if you’re not 100% sure of what assets you have to manage in the first place? This question inspired Lansweeper and still drives us today. We believe that answering it is crucial to tackle and simplify many of the challenges companies face every day. Centralized technology asset intelligence enables every stakeholder who needs insights into your company’s IT landscape to speak the same language. Connecting and centralizing asset data to collaborate across silos, locations, and departments is essential. Eliminate the blind spots from your environment and discover assets you didn't even know about. Lansweeper provides you the means to achieve complete visibility into your IT, centralized into one solution, helping you gain an in-depth understanding of your entire IT estate. Lansweeper creates a substantial reduction in the measure of time IT teams would ordinarily spend on routine, yet key assignments, such as network discovery, inventory, software distribution, licensing and updates. This task automation is critical for organizations with restricted staff and IT spending plans. Reveal needless expenses, support budgeting decisions, and manage your IT cost-effectively with Lansweeper The basic premise of good cybersecurity is that you can’t protect what you can’t see. So the critical first step when it comes to basic cyber hygiene is to maintain visibility of your IT environments and develop the relevant daily routines to inspect and verify.
Why Work With Us
We are on a mission. How about you? We don't over promise, We Deliver! We empower courageous and the adventurous. The eager to learn and the keen to grow. The inventive and the exceptional. The misfits and the perfect fits. Together, we're writing our visionary story of ambition, growth, and top-notch tech.
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Lansweeper Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
