Demand Generation Manager, Lifecycle & Email

Posted 3 Days Ago
Hiring Remotely in United States
Remote or Hybrid
145K-170K Annually
Senior level
Legal Tech • Software • Generative AI
Eve is an AI case workspace for plaintiff law firms.
The Role
As a Lifecycle & Email Manager, you will strategize and execute email marketing to enhance customer engagement and revenue, managing nurtures and newsletters while monitoring effectiveness and ensuring compliance.
Summary Generated by Built In
At Eve, we’re redefining what’s possible in legal technology. Our mission is to empower plaintiff law firms with AI-driven solutions that elevate how they operate, serve clients, and grow.
We believe the future of law will be built by “AI-Native Law Firms” — firms that are managed, scaled, and optimized by intelligent systems rather than manual processes and endless administrative work. Eve’s technology augments the capabilities of attorneys across every stage of a case — from intake and document review to strategy and settlement — so they can focus on what truly matters: achieving the best outcomes for their clients.
Our vision is simple yet transformative: enable every firm to operate at its highest potential through the power of AI.

Why Join Eve:
Product-market fit: Eve is used by over 550+ law firms, and we’re growing fast.
Backed by top investors: We’ve raised over $160M from world-class partners including Spark Capital, Andreessen Horowitz(A16z), Menlo Ventures, and Lightspeed.
Built by a world-class team: Engineers, designers, and operators from places like Scale, Meta, Airbnb, Cruise, Square, Rubrik, and Lyft are building Eve from the ground up.
AI-Native from day one: We’re on the bleeding edge of AI, collaborating directly with teams at OpenAI and Anthropic to build best-in-class AI workflows tailored for legal work.
Explosive growth: We are growing 2X revenue Quarter over Quarter.

We’re hiring a Lifecycle & Email Manager to design, operate, and scale our email-driven growth engine across the full customer journey. You will own nurtures, triggered communications, and newsletters—ensuring prospects and customers get timely, useful value at every touchpoint. Your north star is measurable impact on pipeline and revenue across both new business and expansion, enabling us to hit our FY27 goals.

What You'll Accomplish

  • Define the lifecycle and email strategy for prospects and customers, aligned to ICPs, buying stages, and adoption milestones.
  • Build a modular nurture framework (welcome, education, consideration, competitive, reactivation) with clear entry/exit rules and next-best-action logic.
  • Launch event-driven emails tied to behaviors (web, intent, product usage), stages, and account context; maintain a library of triggered plays.
  • Own newsletter production, variants by segment/vertical, and scalable content assembly using templates, snippets, and dynamic blocks.
  • Operationalize firmographic, technographic, and intent signals; implement dynamic fields and content rules to personalize at scale.
  • Run structured tests on subject lines, copy, offers, send time, frequency, and audience; document learnings and roll out playbooks.
  • Own list health, consent/opt-down logic, bounce/spam monitoring, and domain reputation; partner with RevOps on data hygiene.
  • Instrument dashboards for volume, engagement, conversion, sourced/influenced pipeline, velocity, and expansion impact; communicate results and next steps to stakeholders.
  • Work with Brand/Content for assets, Product/CS for adoption and upsell journeys, RevOps/Data for audience logic, and Sales/SDR for field alignment.

What We're Looking For

  • 5–8+ years in B2B SaaS lifecycle/email or demand gen with end-to-end ownership of nurtures, triggered programs, and newsletters that drive pipeline and revenue.
  • Hands-on with MAP/CRM (HubSpot + Salesforce), confident building segments, dynamic content, and multi-step programs.
  • Strong experimentation mindset; comfortable with funnel metrics and attribution
  • Experience managing domain reputation, list hygiene, consent frameworks, and compliance standards.
  • Clear, concise copy that maps value props to personas and stages; able to brief and iterate quickly with Content/Creative.
  • Partners well with Content, Brand, Sales, Product, CS, and RevOps; brings crisp documentation and executive-ready reporting.
  • Uses AI on a daily basis in your professional and personal life.

Benefits:

💰 Competitive Salary & Equity
💹 401(k) Program with Employer Matching
⚕️ Health, Dental, Vision and Life Insurance
🩼 Short Term and Long Term Disability
🚗 Commuter Benefits
🧑‍💻 Autonomous Work Environment
🖥️ Office Setup Reimbursement
🏝 Flexible Time Off (FTO) + Holidays
🚀 Quarterly Team Gatherings
🥪 In office Perks

Top Skills

Hubspot
Salesforce
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The Company
HQ: San Mateo, CA
87 Employees
Year Founded: 2020

What We Do

Eve Legal is pioneering the future of legal technology by focusing on AI-driven solutions that empower plaintiff-side law firms. With a robust platform designed for efficiency and effectiveness, Eve leverages artificial intelligence to streamline case analysis, enhance decision-making, and optimize client outcomes. Our mission centers on providing attorneys with the tools needed to stay competitive and navigate the legal landscape effectively, especially in an era where demands on legal professionals continue to grow.

Eve’s commitment to innovation is evident in their focus on speed, scalability, and reliability. The platform supports legal teams in managing high caseloads with fewer resources, reducing the time spent on routine tasks, and enhancing the ability to focus on high-impact work. Through deep industry insights and a user-centric approach, Eve is setting a new standard in legal tech by combining technical excellence with a nuanced understanding of the plaintiff-side practice needs.

With a core belief in elevating legal practices through visionary tools, Eve is committed to reshaping the way legal professionals serve their clients, improving access to justice, and fostering a more efficient legal ecosystem.

Why Work With Us

You’ll join a high-performing team that thrives on collaboration, grit, and innovation. We value excellence, visionary thinking, and elevation as we tackle ambitious goals. Enjoy a supportive, growth-oriented environment with a robust benefits package, where everyone’s contributions are valued, and real impact in legal tech is made together.

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Eve Legal Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

We are located at a beautiful office on 3rd Ave in the heart of San Mateo and 2 blocks from Caltrain. Some of our teams are remote while others have a hybrid model of coming into the office 3 days/week and remote 2 days/week.

Typical time on-site: 3 days a week
HQSan Mateo, CA
HQSan Mateo, CA
Learn more

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