At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit klaviyo.com/careers to see how we empower creators to own their own destiny.
Demand generation in ANZ and Southeast Asia isn't a smaller version of the US playbook - it's its own game. Different buying behaviours, different channel mixes, different languages, and a region that spans everything from mature enterprise markets to fast-growing SMB ecosystems. We're looking for a Demand Generation Manager who's energised by that complexity, not intimidated by it.
You'll own integrated campaign execution across the full funnel - SMB through enterprise - for Southeast Asia, working closely with our Head of Demand Generation APAC, to adapt global and regional campaign strategy for local relevance - and to flag when local reality means we should do something different altogether. You'll partner with Brand & Content, Creative Services, Field, BDR, Sales and Partnerships to make sure campaigns don't just run, but actually move pipeline in-region.
This is an individual contributor role. You won't have direct reports, but you'll need the judgement and stakeholder skills of someone who could.
Supervisory Responsibilities:
- None.
- Plan and execute integrated demand generation campaigns across Southeast Asia, spanning paid, organic, lifecycle, field and ABM
- Localise and adapt global campaign frameworks for regional relevance - language, buyer behaviour, channel mix, and competitive context differ market to market, and campaigns need to reflect that
- Partner with BDR, Sales, field, Partner Marketing and shared services team - Brand & Content, Creative Services, Lifecycle, Product Marketing - to align campaign timing and messaging with regional pipeline goals and account priorities
- Work with Brand & Content and Product Marketing to identify where existing assets translate well regionally and where new, locally relevant content is needed
- Manage campaign calendars, budgets, and vendor relationships across multiple markets and timezones
- Track and report campaign performance by market and channel, with a clear point of view on what's working, what isn't, and why
- Build and maintain a regional measurement view in partnership with Marketing Analytics, so decisions are grounded in data rather than assumption
- Bring forward recommendations on where regional investment should shift based on results
- Establish success criteria that inform resource planning, campaign flighting, and prioritisation across multiple stakeholders
- Represent Southeast Asia's needs and constraints in global campaign planning, so strategy isn't built only from a US, EMEA or ANZ lens
- Other related duties as assigned
- 5+ years in demand generation, integrated campaigns, or performance marketing, ideally with experience across Southeast Asia markets
- Comfortable owning campaigns end-to-end, from planning through execution to reporting, without a large supporting team
- Comfortable self-serving in a lean-resource environment - from copywriting, basic design, case study interviews, to event execution - are part of the job here, not someone else's
- Experience managing media budgets - with or without agencies - across multiple markets in Asia, with a clear read on where spend is and isn't working
- Working knowledge of the channels and platforms relevant to APAC (regional media partners, local search and social nuances, established martech stack)
- Able to read data and turn it into a recommendation, not just a report. Familiarity with Tableau and Salesforce (or equivalent) preferred
- Ability to report performance against OKRs/KPIs to executive leadership, translating market-level detail into a regional story
- Strong collaborator who can align global and local priorities without treating either as the default answer
- Organised enough to manage multiple markets, stakeholders, and timelines at once, and pragmatic about where to flex process versus where to hold the line
- Genuinely curious about what makes buyers different in Southeast Asia, and willing to say so when a global template doesn't fit
- Comfortable working async across timezones with a Sydney-based manager and a globally distributed marketing team
- Mandarin proficiency is highly desirable, with Bahasa Malaysia considered a plus
Klaviyo in APAC:
We are rapidly expanding our footprint in Asia-Pacific with our new Singapore Hub. Since launching here just six months ago we are already scaling fast, aggressively building out our core GTM functions, including Sales, Pre-sales, Business Development, Customer Success, Partnerships, Marketing, and People.
This is a true “1% done” moment. While we build on the strong foundation of our Sydney presence, our Singapore Hub offers the unique energy of a startup within a global company. We are looking for “Drivers”—builders who want to shape our local culture and define the future of Klaviyo in Asia-Pacific and Japan.
Aligned with our value of Always Learning, we are looking for the leaders of the future. The headroom for growth here is massive. If you are insatiably curious and eager to accelerate your career, Klaviyo provides the platform. Join us, and help build something exceptional from the ground up.
We use Covey as part of our hiring and / or promotional process. For jobs or candidates in NYC, certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on April 3, 2025.
Please see the independent bias audit report covering our use of Covey here
#LI- Hybrid
This role may require up to 10% travel for purposes such as new hire onboarding, client or partner work if applicable, team meetings, and industry events. Travel is coordinated in advance.
Get to Know Klaviyo
We’re Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we’re developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you’re ready to do the best work of your career, where you’ll be welcomed as your whole self from day one and supported with generous benefits, we hope you’ll join us.
AI fluency at Klaviyo includes responsible use of AI (including privacy, security, bias awareness, and human-in-the-loop). We provide accommodations as needed.
By participating in Klaviyo’s interview process, you acknowledge that you have read, understood, and will adhere to our Guidelines for using AI in the Klaviyo interview Process. For more information about how we process your personal data, see our Job Applicant Privacy Notice.
Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.
Skills Required
- 5+ years in demand generation, integrated campaigns, or performance marketing, ideally with experience across Southeast Asia markets
- Plan and execute integrated demand generation campaigns across paid, organic, lifecycle, field and ABM
- Experience managing media budgets across multiple markets in Asia, with or without agencies
- Working knowledge of channels and platforms relevant to APAC (regional media partners, local search and social nuances, martech stack)
- Own campaigns end-to-end from planning through execution to reporting without a large supporting team
- Ability to read data, translate into recommendations, and report performance against OKRs/KPIs to executive leadership
- Familiarity with Tableau
- Familiarity with Salesforce (or equivalent CRM)
- Comfortable self-serving in a lean-resource environment (copywriting, basic design, case study interviews, event execution)
- Strong collaboration and stakeholder management across Brand & Content, Creative Services, Field, BDR, Sales and Partnerships
- Mandarin proficiency highly desirable; Bahasa Malaysia considered a plus
- Comfortable working asynchronously across timezones with a Sydney-based manager and a globally distributed marketing team
What the Team is Saying
Klaviyo Compensation & Benefits Highlights
How does Klaviyo ensure its pay and bonus plans are competitive?
Klaviyo supports competitive pay through a total rewards approach that combines salary, equity, bonus opportunities, benefits, learning support and a performance culture tied to measurable impact.
- Competitive total rewards: Klaviyo’s benefits overview highlights competitive salaries, 401(k) match, employee referral bonuses, equity, an employee stock purchase plan, flexible paid time off, commuter/transit support, fitness reimbursements, mental and emotional wellbeing programming and learning support. External reviews reinforce the value of the package, with employees citing competitive pay, bonuses, RSUs, ESPP, health insurance, parental leave, unlimited PTO and learning stipends as meaningful parts of the employee experience.
- Pay connected to impact and outcomes: Klaviyo’s handbook frames performance around ownership, clarity and measurable results. The value “Know the score” states that results matter more than effort alone, while “Drivers wanted” emphasizes proactive ownership and “Be meticulous in your craft” reinforces a high bar for work quality. That creates a compensation and recognition philosophy where strong outcomes, not just activity, are central to advancement and rewards.
- Equity and long-term value: Equity is a visible part of Klaviyo’s rewards story. Klaviyo offers equity packages to all full-time employees, vesting over four years, and provides an employee stock purchase plan. That ownership opportunity sits within a growing business: in Q1 2026, Klaviyo reported $358 million in revenue, up 28% year over year, and raised full-year 2026 revenue guidance to $1.514 billion to $1.522 billion. Those business results give employees a clear connection between company performance, long-term growth and the value of ownership-based compensation.
- Rewards supported by growth and development benefits: Klaviyo’s compensation package is paired with benefits that help employees grow their careers and build long-term value. K-Pro Learn, learning stipends, mentorship, Career Architecture and manager development programs support continued skill-building. A customer success manager noted that Klaviyo offers a learning stipend for job-related coaching or training, while employee survey insights show 78% of respondents feel they are gaining the skills and experience to grow their careers.
- External signals:
- Compensation Sentiment: External reviews frequently praise Klaviyo’s competitive salary, bonuses, equity, RSUs, ESPP, 401(k) match, learning stipend and generous benefits. (Glassdoor; Comparably)
- Rewards Ratings: Comparably rates Klaviyo’s compensation an A and perks and benefits an A. (Comparably)
- Employee Value Signals: Reviews highlight PTO, health insurance, parental leave, office amenities, learning support and work-life balance as part of the overall rewards package. (Glassdoor; Comparably)
Bottom line: Klaviyo keeps compensation competitive by combining salary, bonus opportunities, equity, ESPP, retirement support, benefits and learning resources with a culture that rewards ownership, measurable outcomes and long-term impact.
Klaviyo Insights
What We Do
Klaviyo (NYSE: KVYO) is the B2C CRM. Powered by its built-in data platform and AI, Klaviyo combines marketing automation, analytics, and customer service into one unified solution, making it easy for businesses to know their customers and grow faster. Klaviyo (CLAY-vee-oh) helps over 183,000 brands like Mattel, Glossier, Daily Harvest, and Liquid Death deliver 1:1 experiences at scale, improve efficiency, and drive revenue.
Why Work With Us
We refer to our employees as ‘Klaviyos’, and we make up a diverse community united around shared values: We’re curious, collaborative, driven, innovative, fun, and fully ourselves at work. No matter which team you join, your work won’t just impact Klaviyo. It’ll help empower our customers and enable creators across the globe to own their destinies.
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Klaviyo Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
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