Customer Marketing Senior Analyst

Posted 15 Days Ago
2 Locations
In-Office
94K-142K Annually
Senior level
Cloud • Software
If you’re ready to build your future — and the future of technology — then you’re in the right place.
The Role
Own and scale Tableau’s enterprise customer proof pipeline by sourcing, tracking, approving, publishing, and integrating customer success stories across marketing and go-to-market channels. Build automated intake and approval workflows, coordinate with Sales, Product Marketing, Legal, Web, Social, and Events, resolve bottlenecks, report pipeline performance, organize published assets, and convert customer wins into revenue-driving marketing initiatives.
Summary Generated by Built In

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

The Community & Customer Advocacy team is the heart and soul of Tableau. We bring together a global family of data enthusiasts and help them connect, learn, and grow. At the same time, we share real customer success stories to show how Tableau transforms businesses. Our job is to listen to our users, celebrate their work, and help organizations everywhere succeed with data.

We are looking for a Customer Marketing Senior Analyst to build, manage, and scale our enterprise customer proof pipeline. In this role, you will act as the operational engine—sourcing, tracking, and publishing high-impact customer success stories that validate Tableau as an agentic analytics leader and build buyer confidence across our primary go-to-market channels. 


What You’ll Actually Be Doing

  • Own Customer Story Operations: Lead day-to-day operations to source, track, and publish enterprise customer proof stories across all formats with the right mix of product, industry, and solution focus.
  • Build & Optimize Automated Workflows: Build, automate, and optimize intake, routing, and approval workflows to maintain a predictable, high-velocity customer story pipeline. 
  • Drive Cross-Functional Story Integration: Partner directly with Sales, Product Marketing, Campaigns, Web, Social, and Event teams to strategically integrate customer proof across webinars, pitch decks, digital channels, and flagship events. 
  • Manage Stakeholder Alignment & Approval Cycles: Navigate complex review processes across account managers, legal teams, and customer executives, proactively clearing approval bottlenecks to keep assets on track.
  • Track & Report Pipeline Success: Monitor story placement across channels, deliver regular pipeline reporting to team leaders, and ensure published assets are properly tagged and organized for easy GTM discovery.
  • Fuel High-Impact Growth Initiatives: Ensure a continuous feed of verified customer stories to power flagship marketing programs and key GTM revenue drivers. 

You’re Our Person If …

  • You have marketing & customer advocacy experience: 3 to 5+ years of experience in customer marketing, product marketing, content operations, or marketing program management (B2B SaaS preferred). 
  • You know how to run operations & workflows: Proven ability to build, manage, and optimize content intake, review, and approval workflows to maintain a steady, high-velocity operational pipeline. 
  • You know GTM channels & story integration: Strong understanding of how customer proof is packaged and activated across go-to-market channels—including webinars, digital campaigns, web/social, sales enablement, and flagship events. 
  • You are adaptable & solution-oriented: Comfortable dealing with ambiguity, quick to adjust as priorities shift, and proactive in identifying operational bottlenecks before being asked.
  • You navigate complex organizations with nuance: You understand how large, matrixed software organizations work and can navigate stakeholder nuances across diverse teams, Legal, and customer executive leadership. 
  • You are a clear & effective communicator: Exceptional written and verbal communication skills with the ability to lead buttoned-up, action-oriented meetings, drive alignment, and articulate clear follow-ups.

Even Better If…

  • You deliver persuasive presentations: Strong presentation skills with experience crafting compelling slide decks that communicate program ROI and drive internal stakeholders to action. 
  • You understand data & analytics: Prior experience with Tableau, Excel, or sales/marketing performance tools to monitor asset usage, track pipeline coverage, and measure ROI. 
  • You turn customer wins into revenue impact: A knack for uncovering compelling story angles and converting raw customer success into GTM momentum. 

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.

At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions. The typical base salary range for this position is $94,000 - $142,300 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.

Skills Required

  • 3 to 5+ years of experience in customer marketing, product marketing, content operations, or marketing program management
  • Experience in B2B SaaS marketing or customer advocacy
  • Ability to build, manage, and optimize content intake, review, and approval workflows
  • Understanding of customer proof activation across webinars, digital campaigns, web, social, sales enablement, and flagship events
  • Ability to navigate complex, matrixed organizations and coordinate with Legal and customer executive leadership
  • Strong written and verbal communication skills
  • Ability to lead action-oriented meetings, drive alignment, and provide clear follow-ups
  • Adaptability and proactive problem-solving in ambiguous, changing environments
  • Strong presentation skills and experience creating persuasive slide decks
  • Experience with Tableau, Excel, or sales and marketing performance tools
  • Ability to connect customer success stories to revenue and go-to-market impact

Salesforce Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Salesforce and has not been reviewed or approved by Salesforce.

  • Healthcare Strength — Healthcare coverage is described as robust, with strong medical, dental, vision, and mental-health support. Offerings include multiple plan options and confidential counseling through Lyra for employees and eligible dependents.
  • Parental & Family Support — Family benefits stand out, with substantial paid parental leave for primary and secondary caregivers. Additional resources include fertility assistance, adoption and surrogacy support, and subsidized backup care.
  • Leave & Time Off Breadth — Time-off programs are broad, featuring flexible or unlimited PTO for many salaried roles. Paid volunteer days and early PTO accrual for hourly employees further enhance overall time-away flexibility.

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The Company
HQ: San Francisco, CA
72,000 Employees

What We Do

Salesforce is the #1 AI CRM, where Humans with agents drive customer success together. Through Agentforce, our groundbreaking suite of customizable agents and tools, Salesforce brings autonomous AI agents, unified data from any source, and best-in-class Customer 360 apps together on one integrated platform to help companies connect with customers in a whole new way. Salesforce is democratizing AI agents for businesses of every size and industry so every company can embrace a workforce without limits. Our low code, open, and secure platform helps companies build and customize Salesforce fast so they can safely scale AI-powered work to every customer and employee experience and transform their business. Salesforce is proud to be the market leader, but we’re even more proud to lead in philanthropy, innovation and culture. Guided by core values of trust, customer success, innovation, equality, and sustainability, Salesforce is more than a business — we’re a platform for change.

Why Work With Us

There’s no typical day in the life of a Salesforce employee. You could be transforming our next AI innovation — or transforming your community. Closing deals — or closing your laptop for a day of Volunteer Time Off. Driving change for our customers — or driving change within one of our high-performing teams.

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