Customer Demand Generation Manager

Ministry Brands is looking for a Customer Demand Generation Manager to join our growing team! 

Who we are 

Ministry Brands is a leading provider of SaaS operational management systems, payments platforms, digital engagement tools and background screening solutions for faith-based, non-profit and for-profit organizations. We serve more than 95,000 customers as a trusted partner in digital transformation and enablement – advancing missions, driving efficiencies, and building engaged communities for more than four decades. The diverse and real-world experiences of our team members serving their communities makes us stronger together and enhances our ability to advance digital transformation for the greater good.    

Ministry Brands is committed to acknowledging and valuing our employee differences and to creating an environment in which every individual’s unique strengths and abilities are developed and valued. Our employees share in the responsibility for creating this environment and demonstrate mutual respect and acceptance in the workplace. We welcome everyone and are dedicated to creating a culture where all our employees have equal opportunity to be heard and reach their full potential.   

The following locations in the Southeast region are approved remote working locations for this role: Georgia, Tennessee, North Carolina, South Carolina, Alabama, Mississippi, and Florida.  

What You'll Do

We are seeking a Customer Demand Generation Manager to execute marketing programs focused on upselling and cross-selling within our existing customer base. This role is responsible for implementing targeted campaigns that drive product expansion opportunities, increase revenue, and support the overall customer marketing strategy.

The ideal candidate is a hands-on marketer with experience in email marketing, paid media, content marketing, and campaign execution. Reporting to and collaborating closely with the Sr. Manager of Customer Marketing, as well as sales and product marketing teams, to execute demand generation programs that drive engagement and conversion among current customers.

Key Responsibilities

Campaign Execution:

• Implement multi-channel marketing campaigns (email, webinars, paid media, website content, direct mail, etc.) designed to drive upsell and cross-sell opportunities within the existing customer base

• Ensure campaigns align with the broader customer marketing strategy, leveraging insights from sales, product marketing, and customer success teams

• Execute targeted list segmentation to personalize messaging and improve conversion rates

• Leverage marketing automation tools to build and deploy nurture programs that support expansion efforts

Lead Generation:

• Partner with the sales team to ensure a steady pipeline of marketing-qualified leads (MQLs) for upsell and cross-sell opportunities

• Track and optimize lead handoff processes to improve sales efficiency and campaign performance

Campaign Performance & Optimization:

• Monitor campaign performance metrics (open rates, click-through rates, conversion rates, pipeline influence, etc.) and optimize campaigns for better results
• Conduct A/B testing to improve engagement and conversion across channels

• Collaborate with the analytics team to refine audience targeting and messaging based on data insights

Who You Are:

• Passion for serving mission-focused organizations and advancing digital transformation
• Bachelor’s degree in Marketing, Business, or related field, or an equivalent combination of education and experience
• 3+ years of experience in B2B marketing, preferably in SaaS or technology
• Proven success running multi-channel campaigns (email, paid ads, webinars, website content, direct mail)
• Experience focusing on upsell/cross-sell and engaging an existing customer base
• Hands-on experience with HubSpot (email marketing, automation, workflows, segmentation).
• Familiarity with Salesforce (lead management, reporting, MQL tracking).
• Comfortable using Google Analytics and running A/B tests.
• Strong email marketing, list segmentation, and campaign execution skills.
• Ability to analyze campaign performance and optimize based on data
• Comfortable collaborating with sales, product marketing, and customer success

• Clear communicator who can report results and recommend next steps

Physical Considerations:

• Ability to work in a general office environment

• Ability to handle extended periods of computer-based work, including telephone

Travel Considerations:

• Domestic and/or international travel required, estimated up to 10%

Benefit offerings designed to promote a life of balance!   

At Ministry Brands, we recognize that your career is just one important piece of your dynamic life. We offer a robust range of benefit offerings designed to cultivate a lifestyle of balance and personal success.  

Robust healthcare options – Options include a plan that is 100% covered by Ministry Brands for employee only coverage as well as a generous HSA contribution by the company. Employees have several healthcare options to choose from in order to find what works best for them.  

Flexible paid time off – There is no perfect, one size fits all balance between work and home. We provide flexible work schedules, PTO for vacation, and up to 80 hours of paid sick/safe leave. We also feature 11.5 days of fully paid holidays!   

Paid parental leave – Adding a new child to the family is a big adjustment! We provide the time and income to allow parents to adjust to their new normal in the healthiest way possible.   

Mental health support – Ministry Brands is a stigma free company with the National Alliance on Mental Illness. Associates are supported through an Employee Assistance Program which provides access to in-person or virtual counseling at no cost.   

Professional development reimbursement – Ministry Brands aims to support your professional development and empower you to drive your career by providing financial assistance to our associates seeking to further their education and career.  

Employee Recognition & Rewards - At Ministry Brands, we use Nectar to celebrate achievements and strengthen our culture of recognition. This social platform empowers employees to send meaningful kudos, award points redeemable for rewards, and highlight contributions that exemplify our values. Through Nectar, we foster engagement and appreciation while providing tangible ways to recognize great work. 

Ministry Brands is proud to be an Equal Employment Opportunity Employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. 

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