CRM Manager

Posted 2 Days Ago
Be an Early Applicant
27 Locations
Remote
Junior
Agency • Gaming • HR Tech • Professional Services
The Role
Plan, launch, and optimize CRM campaigns for Casino and Sports to boost retention, reactivation, and cross-sell. Segment players, test promotions, analyze campaign performance, and collaborate with cross-functional teams to improve engagement and lifetime value.
Summary Generated by Built In
Our client, a fast-scaling international marketing company, is a major player in the iGaming industry, with a dedicated focus on expanding operations across Asia. From deep market research and business strategy to performance-driven digital campaigns and bold creatives, the team manages the entire marketing lifecycle to help clients stay ahead in one of the world's most competitive industries.Perfect for those who aim to:
  • Plan and launch CRM campaigns for Casino and Sports;

  • Create retention, reactivation, and cross-sell campaigns to increase player engagement;

  • Segment players based on activity and deposit behavior;

  • Test promotions and new ideas, and analyze campaign results;

  • Work closely with cross-functional teams.

Experience you'll need to bring:
  • 1+ year of experience in iGaming (CRM or Retention experience is a plus);

  • Experience with CRM platforms;

  • Understanding of key metrics: LTV, ARPU, Retention, Churn, Wager, Turnover, etc;

  • Experience with player segmentation (last deposit, last bet, inactive users);

  • Basic knowledge of Casino, Live Casino, Slots, Instant Games, and Sports;

  • Understanding of offer mechanics (deposit bonuses, free spins, cashback) and the difference between public and private campaigns;

  • Experience using Jira, Tableau, and Google Workspace for data analysis, task management, reporting, and presentations.

It's a perfect match if you have those personal features:
  • Analytical thinking and decision-making;

  • Proactive and result-oriented;

  • Responsible, accurate, and detail-oriented;

  • Systematic, organized, disciplined, with good time management (plan and prioritize tasks, meet deadlines);

  • Good communication skills;

  • Creative thinking and adaptability.

Our clients offer competitive benefits to support your professional and personal growth, including:
  • Health & Wellness Focus;

  • Global Medical Coverage;

  • Growth Opportunities;

  • Benefits Programs (compensation for the gym/stomatology/psychological service & etc.);

  • Performance-Driven Rewards;

  • Dynamic Work Environment.

Apply, and let your growth journey begin.

Skills Required

  • 1+ year of experience in iGaming
  • CRM or Retention experience
  • Experience with CRM platforms
  • Understanding of key metrics: LTV, ARPU, Retention, Churn, Wager, Turnover
  • Experience with player segmentation (last deposit, last bet, inactive users)
  • Basic knowledge of Casino, Live Casino, Slots, Instant Games, and Sports
  • Understanding of offer mechanics (deposit bonuses, free spins, cashback) and public vs private campaigns
  • Experience using Jira, Tableau, and Google Workspace for analysis, task management, reporting, and presentations
  • Analytical thinking and decision-making
  • Proactive and result-oriented
  • Responsible, accurate, and detail-oriented
  • Systematic, organized, disciplined, with good time management
  • Good communication skills
  • Creative thinking and adaptability
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The Company
19 Employees

What We Do

Growe Talents is a recruitment agency specializing in the iGaming industry, dedicated to connecting talented professionals with career opportunities that fuel ambition and growth.

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