Moon Active

CRM Lead

Posted 3 Days Ago

Be an Early Applicant

Tel Aviv, ISR

In-Office

Junior

Gaming • Software

The Role

Own and evolve CRM retention strategy across games. Plan, execute, and optimize multi-channel push and email funnels, run A/B tests, build performance dashboards, partner cross-functionally, and use AI to automate campaign workflows and reporting to lift engagement and retention.

Summary Generated by Built In

Description

Moon Active is one of the world's fastest-growing mobile game companies, providing entertainment to millions of players across the globe. Headquartered in Tel Aviv.

We’re looking for a hands-on CRM Lead to own retention strategy and campaign execution across our game portfolio. In this role, you’ll plan push and email journeys, partner with Social for true 360° campaigns and leverage AI tools to automate operations and drive continuous growth.

Responsibilities

Own and continuously evolve the CRM strategy, ensuring every campaign directly drives player engagement, retention, and revenue
Plan, execute, and optimize multi-channel push and email funnels across the entire player lifecycle
Partner closely with Social, Monetization, and Product teams to drive 360° cross-channel campaigns, delivering an integrated player experience with clear performance lift
Build dashboards and performance reports that transform raw campaign data into actionable strategic insights
Lead continuous A/B testing on messaging, timing and segmentation, turning top performing experiments into scalable, repeatable playbooks
Leverage modern AI tools to automate campaign briefs, copy/art variations, QA, and reporting, shifting time from operational execution to strategy
Take full ownership of key performance metrics, consistently lifting engagement and retention above benchmarks

Requirements

2+ years in CRM, marketing automation, or lifecycle marketing
Hands-on experience with leading CRM platforms (e.g., Braze, OneSignal, or similar)
Practical experience using AI tools to streamline workflows, such as copywriting, report generation, or briefing automation
Strong communication skills and experience working with multiple stakeholders and cross functional teams
Strong analytical skills with a proven ability to work with complex datasets and turn numbers into strategic decisions
A proactive, results-driven mindset with demonstrated experience owning projects end to end
Full professional proficiency in English (written and spoken)

Advantage:

Experience in Gaming or B2C mobile apps.

#LI-Hybrid

Skills Required

2+ years in CRM, marketing automation, or lifecycle marketing
Hands-on experience with leading CRM platforms (e.g., Braze, OneSignal, or similar)
Practical experience using AI tools to streamline workflows (copywriting, report generation, briefing automation)
Strong communication skills and experience working with multiple stakeholders and cross-functional teams
Strong analytical skills with ability to work with complex datasets and derive strategic insights
Proactive, results-driven mindset with experience owning projects end to end
Full professional proficiency in English (written and spoken)
Experience in Gaming or B2C mobile apps

Moon Active Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Moon Active and has not been reviewed or approved by Moon Active.

Healthcare Strength — Health coverage includes comprehensive medical and life insurance for employees and, in many locations, their families as outlined in role postings. This breadth of protection is positioned as a core part of the package.
Wellbeing & Lifestyle Benefits — On-site daily meals, stocked kitchens, fitness options (e.g., MultiSport cards, classes), and office events are highlighted across major offices, enhancing everyday value. Gifts and quality facilities further support a lifestyle-oriented experience.
Leave & Time Off Breadth — Paid vacation and sick leave are explicitly included, with some locations describing generous allowances. Parental leave is also referenced in certain postings, extending time-away support.