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Curiosity wanted. Innovation required.
The Role
Leads Lowe’s global creative organization and agencies in developing integrated brand campaigns across broadcast, radio, digital, photography, AI, and CGI. Sets creative vision, manages brand representation, oversees production studios and a roughly $50 million budget, negotiates with vendors, improves production efficiency, and mentors creative staff. Partners with marketing leadership and internal stakeholders to deliver compelling assets that strengthen customer preference and drive store and online traffic.
Summary Generated by Built In
Do your Best Work in Mooresville
This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up - we invest in you so you can find your inspiration.
Your Impact
The purpose of the Creative Director/Sr Creative Director role is to lead internal and external creative teams to deliver integrated campaigns that tell a compelling brand story to inspire and reach customers, drive traffic to our stores and online, while building customer preference for Lowe's. This role is responsible for translating marketing strategies into original, compelling creative concepts and approaches across channels and teams. The Creative Director/Sr Creative Director will manage the execution of production studio(s) across broadcast, radio, digital, photography and more. This role will have direct responsibility of the global creative team for Marketing. In partnership with the VP Creative, they will set the creative strategy and vision and provide leadership and guidance to the global team. They are expected to manage a roughly $50MM production budget and present creative confidently to marketing leadership.
What You Will Do
Minimum Qualifications
Preferred Skills/Education
About Lowe's
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company with total fiscal year 2025 sales of more than $86 billion. Lowe's employs approximately 300,000 associates and operates over 1,750 home improvement stores, 540 branches and 120 distribution centers. Lowe's is a core value S&P 500 equity stock and a dividend aristocrat. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com .
Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.
This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up - we invest in you so you can find your inspiration.
Your Impact
The purpose of the Creative Director/Sr Creative Director role is to lead internal and external creative teams to deliver integrated campaigns that tell a compelling brand story to inspire and reach customers, drive traffic to our stores and online, while building customer preference for Lowe's. This role is responsible for translating marketing strategies into original, compelling creative concepts and approaches across channels and teams. The Creative Director/Sr Creative Director will manage the execution of production studio(s) across broadcast, radio, digital, photography and more. This role will have direct responsibility of the global creative team for Marketing. In partnership with the VP Creative, they will set the creative strategy and vision and provide leadership and guidance to the global team. They are expected to manage a roughly $50MM production budget and present creative confidently to marketing leadership.
What You Will Do
- Lead our in-house creative team which consists of: Enterprise Signage, Brand Advertising (TV), Copy and Design Studio and our outside creative agency.
- Deliver breakthrough production processes to lower the production costs while maintaining quality; demonstrates ability to innovate, experiment, learn & scale ideas
- Manage and leads creation and strategic vision of video, photo, AI and CGI content production services
- Lead brainstorming sessions and creative reviews in which insights and ideas are generated which shape creative concepts.
- Strategically manage the Lowe's Brand and its representation to the customer, inclusive of tonality, brand character, Brand guidelines that is used and leveraged across Private Brands, external Vendors, internal communication and all external communication.
- Collaborate and listens to the needs of internal stakeholders to deliver creative strategies and assets that meet the business needs through Lowe's Internal Creative Studio.
- Bid and negotiate with production vendors, facilitates SOWs, business affair, legal and talent matters
- Drive innovation within the team by encouraging new ideas and new formats.
- Work with capacity and portfolio planning to assess and monitor internal team capacity and agency resources to ensure viability and feasibility of projects
- Identify emerging issues or concerns that could impact projects and develops and recommends potential solutions/improvements to prevent repeat of issues in future project execution
- Mentor creative staff through critique of their work with the intent of developing consistent creative quality and driving traffic to our stores and website.
Minimum Qualifications
- Bachelor's degree Art, Design or other advertising related field or equivalent years of experience in lieu of education requirement, if applicable
- 10-12 Years in Creative Leadership role
- 5 Years Experience as a creative leader on the brand/client side, preferably in retail
Preferred Skills/Education
- Experience in advertising, collateral and brand identity
- Experience in leading and executing automated workflows to build content at scale.
About Lowe's
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company with total fiscal year 2025 sales of more than $86 billion. Lowe's employs approximately 300,000 associates and operates over 1,750 home improvement stores, 540 branches and 120 distribution centers. Lowe's is a core value S&P 500 equity stock and a dividend aristocrat. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com .
Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.
Skills Required
- Bachelor’s degree in Art, Design, advertising, or a related field, or equivalent experience in lieu of education
- 10–12 years of experience in a creative leadership role
- 5 years of experience as a creative leader on the brand or client side, preferably in retail
- Experience in advertising, collateral, and brand identity
- Experience leading and executing automated workflows to build content at scale
Lowe’s Compensation & Benefits Highlights
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Retirement Support — A 401(k) match up to 4.25%—with early eligibility and immediate vesting—is repeatedly highlighted, including access for regular part-time associates. Feedback suggests this makes retirement benefits a notable strength of the package.
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Equity Value & Accessibility — An Employee Stock Purchase Plan with a 15% discount allows associates to buy company stock on favorable terms. Feedback suggests this ownership opportunity meaningfully supplements base compensation.
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Parental & Family Support — Eligible full-time associates can receive up to 10 weeks of paid maternity leave and 4 weeks of paid parental leave, with adoption assistance and some fertility-related coverage also noted. Descriptions emphasize these as core elements of the family-support offering.
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The Company
What We Do
It’s curious to think of innovation and stability co-existing. But we pair a 100-year track record of success with a hunger to do things differently. Everyone is in the work — tackling complex problems where your impact can build back or build up the communities we serve. We fill our halls with curious minds from all walks of life. Our differences make us stronger, which is why our leaders build cultures of recognition and inclusion. You are heard, and your curiosities are celebrated and championed here.
Why Work With Us
We have built a space where the curious can move freely. Up in title, up in skills, to the side with teams, or back to try something completely new. We help you find your path — because when you win, we all win.
Gallery
Lowe’s Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Typical time on-site:
2 days a week
