Smartly is looking for a Creative Director to join our Brand & Content team and help shape how our brand comes to life across campaigns, content, events, digital experiences, and marketing initiatives. Reporting to the SVP of Brand & Content, this role combines creative leadership, people management, and conceptual thinking to create work that is distinctive, effective, and aligned with our business goals.
You'll lead a team of designers, develop strong creative concepts, and partner across the business to bring Smartly's story to life. This role is ideal for someone who began their career in design, has evolved into a conceptual art director, and enjoys helping creative teams produce their best work.
What You Will Do- Lead, coach, and develop a team of designers, creating an environment where people can do their best work and grow their careers
- Develop creative concepts and campaigns that strengthen Smartly's brand and connect with target audiences
- Provide clear creative direction and feedback throughout the creative process, from brief through final execution
- Partner with Brand, Content, Product Marketing, Communications, and other stakeholders to translate business objectives into compelling creative solutions
- Elevate the quality, consistency, and effectiveness of Smartly's visual identity across all channels and touchpoints
- Review and approve creative work, ensuring it meets strategic objectives, brand standards, and quality expectations
- Help establish and refine creative processes, workflows, and ways of working that enable the team to scale its impact
- Stay current on design, advertising, and cultural trends, bringing fresh thinking and new approaches to the team's work
- Experience leading and developing creative teams, including direct people management responsibilities
- Strong background in graphic design, brand design, visual communication, or a related creative discipline
- Experience as a conceptual Art Director, with a portfolio that demonstrates strong campaign thinking and creative problem-solving
- Ability to translate strategy, messaging, and business goals into engaging creative concepts and visual storytelling
- Strong design craft and a deep understanding of typography, layout, visual systems, and brand identity
- Experience partnering with cross-functional stakeholders and navigating feedback from multiple audiences
- Excellent communication, presentation, and collaboration skills
- Ability to balance creative excellence with practical business outcomes
- Experience working with consumer-facing brands or B2C marketing is preferred, but not required
- Experience working in technology, SaaS, or high-growth environments is a plus
Five weeks paid time off (PTO), 11 company paid holidays, unlimited sick days
Generous healthcare packages & mental health benefits
401K plus matching & equity grants for all new Smartlies
Wellness benefit & learning reimbursement opportunities
Volunteer time off days & company donation matching opportunities
And so much more…
The base pay range for this position is as mentioned below per year, plus an annual performance bonus. We take into consideration an individual’s background, expertise, and experience in determining final salary. In addition to annual salary, Smartly’s total rewards provide employees with stock options, medical/dental/vision insurances, retirement savings benefits, parental leave, 5 weeks vacation, unlimited sick days, life insurance, and disability benefits. This information is provided in accordance with applicable law. Base pay information is based on market location.
Salary in USD: 120,000-150,000
Curious what it’s like to work at Smartly? Visit our Careers page to see how we grow, collaborate, and make impact together.
Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consumers. Our comprehensive advertising platform seamlessly integrates the capabilities of media, creative, and intelligence to power more than 800 billion impressions and generate more than 300 billion creatives annually, delivering tangible business outcomes for brands and advertisers.
Smartly is the only company in the industry recognized as a Leader in The Forrester Wave: Creative Advertising Technologies with PwC validating the results it delivers for brands. We manage creative and media for 700+ brands worldwide and $6B in ad spend across the largest media platforms, including Facebook, Google, Instagram, Pinterest, Snap, and TikTok. Our end-to-end technology, unmatched access to media platforms and exceptional customer service help Fortune 500 brands to reach and engage consumers and learn what performs best.Smartly is a multinational and diverse team of 750+ Smartlies from 60+ nationalities, working in 13 countries. Together, we want to create and maintain an inclusive environment where everyone feels respected and heard. Our Diversity, Equity & Inclusion approach is at the heart of it.
Visit Smartly to learn more.
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Skills Required
- Experience leading and developing creative teams, including direct people management responsibilities
- Strong background in graphic design, brand design, visual communication, or a related creative discipline
- Experience as a conceptual Art Director with a portfolio demonstrating campaign thinking and creative problem-solving
- Ability to translate strategy, messaging, and business goals into engaging creative concepts and visual storytelling
- Strong design craft and deep understanding of typography, layout, visual systems, and brand identity
- Experience partnering with cross-functional stakeholders and navigating feedback from multiple audiences
- Excellent communication, presentation, and collaboration skills
- Ability to balance creative excellence with practical business outcomes
- Experience working with consumer-facing brands or B2C marketing
- Experience working in technology, SaaS, or high-growth environments
What the Team is Saying
Smartly Compensation & Benefits Highlights
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Leave & Time Off Breadth — Time off is described as five weeks of paid vacation per year, plus company holidays, wellness/recharge days, and an annual holiday shutdown. Some locations also offer sabbatical or study leave.
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Healthcare Strength — Health coverage includes medical, dental, vision, mental‑health benefits, and FSA options. Inclusive elements like transgender‑inclusive coverage and pet insurance are also listed.
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Flexible Benefits — Work flexibility includes hybrid and fully remote options in approved locations. Employees can choose in‑office, hybrid, or fully remote setups where supported.
Smartly Insights
What We Do
We solve for advertising campaign and creative complexities - both key elements to the time/money savings and performance that brands, agencies and businesses seek. Our unified platform combines media, creative, and intelligence, offering end-to-end workflows powered by AI across the open and closed web. With over 700 brands and advertisers, we've proven that dynamic and personalized creative makes advertising impactful. We are on a mission to transform the advertising experience for brands and their consumers. ⚡️
Why Work With Us
As a fast-paced growth company, we offer opportunities to maximize learning and amplify impact. Our culture and values have always been the secret sauce of our growth. They define how we aspire to build our adtech product, whom we hire and reward, and how we work towards a shared vision. Join us in moving advertising forward.
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Smartly Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
We are a hybrid workplace where Smartlies have the flexibility of hybrid work combining office and work from home. We also offer programs for short-term remote work globally.
