Country Manager
Reports to: VP EMEA Sales
Direct Reports: Country Leadership Team (Sales (verticals: Construction, AG, Transport, Sourcing, Strat account) & Operations, Location: Country-Based
Job Summary
The Country Manager is responsible for leading and overseeing all business operations within the country, ensuring sustainable growth, operational excellence, and alignment with the company's global strategy. This role provides leadership across commercial, financial, operational, and people-related activities while fostering strong relationships with customers, employees, partners, and external stakeholders.
The Country Manager serves as the senior leadership representative in the country and is accountable for delivering business objectives, driving employee engagement, ensuring compliance, and maintaining the company's reputation in the local market. The Country Manager reports into the VP EMEA Sales
Key Responsibilities
Strategic Leadership
•Develop and execute with the sales & ops leaders the country business strategy aligned with corporate objectives.
•Identify growth opportunities and market trends to strengthen the company's market position.
•Drive profitable revenue growth and market expansion.
•Provide regular updates and recommendations to regional and global leadership teams.
Business and Financial Management
•Own and deliver country revenue, profitability, and operational performance targets.
•Develop and manage annual budgets, forecasts, and financial plans.
•Monitor key performance indicators and implement corrective actions when needed.
•Ensure effective allocation of resources to maximize business outcomes.
Sales management
• Lead effective sales planning across the country's verticals, including account segmentation, coverage models, and target-setting aligned with the overall business strategy.
• Drive pipeline management, forecasting accuracy, and sales analytics to monitor productivity, conversion rates, and pricing effectiveness, using insights to guide corrective action.
• Stay personally involved in major deals, overseeing deal structure, pricing, and negotiation to protect margin and secure strategically important business.
• Coach and develop the sales leadership team to strengthen sales discipline, CRM adoption, and consistent application of the sales process across verticals.
• Partner with marketing and product teams to align pricing, promotions, and go-to-market plans with country sales priorities
Operational Excellence
•Oversee with the operations leader the daily business operations and ensure efficient execution of company objectives.
•Drive continuous improvement initiatives to enhance productivity and customer satisfaction.
•Ensure compliance with company policies, local regulations, and industry standards.
•Manage operational risks and implement mitigation strategies.
Leadership and People Management
•Lead, coach, and develop the country leadership team.
•Foster a high-performance culture focused on accountability, collaboration, and inclusion.
•Support talent acquisition, succession planning, and employee development initiatives.
•Champion employee engagement, diversity, equity, and inclusion programs.
Customer and Stakeholder Management
•Build and maintain strong relationships with key customers, partners, government entities, and industry associations.
•Represent the company in external meetings, conferences, and industry events.
•Act as the primary escalation point for significant customer and business issues.
Compliance and Governance
•Ensure full compliance with local employment law, regulatory requirements, and corporate governance standards.
•Partner with Legal, Finance, HR, and Compliance teams to manage risk effectively.
•Maintain a strong ethical culture and uphold company values.
Qualifications
Education
•Bachelor's degree in Business Administration, Finance, Management, or a related field.
•MBA or advanced degree preferred.
Experience
•10+ years of progressive leadership experience.
•Proven experience managing P&L responsibility and delivering business growth.
•Experience leading cross-functional teams in a multinational environment.
•Strong track record in strategy execution, operational management, and people leadership.
Skills
•Strong business acumen and financial management capabilities.
•Exceptional leadership and people management skills.
•Excellent communication, influencing, and stakeholder management abilities.
•Strategic thinker with strong problem-solving capabilities.
•Ability to lead through change and operate in a fast-paced environment.
•Strong understanding of local market dynamics and regulatory environments.
Skills Required
- Bachelor's degree in Business Administration, Finance, Management, or a related field
- MBA or advanced degree
- 10+ years of progressive leadership experience
- Experience managing P&L responsibility and delivering business growth
- Experience leading cross-functional teams in a multinational environment
- Track record in strategy execution, operational management, and people leadership
- Strong business acumen and financial management capabilities
- Exceptional leadership and people management skills
- Excellent communication, influencing, and stakeholder management abilities
- Strategic thinking and strong problem-solving capabilities
- Ability to lead through change and operate in a fast-paced environment
- Strong understanding of local market dynamics and regulatory environments
Ritchie Bros. Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Ritchie Bros. and has not been reviewed or approved by Ritchie Bros..
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Affordable Benefits — Medical coverage is often considered very affordable, with low employee costs noted as a differentiator. Benefits begin on day one, which strengthens perceived value.
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Leave & Time Off Breadth — PTO and paid holidays are part of the standard package across regions under RB Global. Day‑one eligibility and clear time‑off programs contribute to a well‑rounded offering.
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Retirement Support — A 401(k) with company match in the U.S. and RRSP match in Canada are offered, alongside an ESPP for employee ownership. These programs indicate solid retirement support across locations.
Ritchie Bros. Insights
What We Do
Established in 1958, Ritchie Bros. (NYSE and TSX: RBA) is a global asset management and disposition company, offering customers end-to-end solutions for buying and selling used heavy equipment, trucks and other assets. Operating in a multitude of sectors, including construction, transportation, agriculture, energy, oil and gas, mining, and forestry, the company’s selling channels include: Ritchie Bros. Auctioneers, the world’s largest industrial auctioneer offers live auction events with online bidding; IronPlanet, an online marketplace with featured weekly auctions and providing its exclusive IronClad Assurance® equipment condition certification; MarketplaceE, an online marketplace offering multiple price and timing options; Mascus, a leading European online equipment listing service; and Ritchie Bros. Private Treaty, offering privately negotiated sales. The company also offers sector-specific solutions including GovPlanet, TruckPlanet, Kruse Energy Auctioneers, and Cat® auctions, plus equipment financing and leasing through Ritchie Bros. Financial Services. For more information about the unprecedented choice provided by Ritchie Bros., visit RitchieBros.com.
