The Role
Own Seleqt’s end-to-end content strategy, calendar, brand voice, and execution across social, influencer, paid, product, and creator channels. Develop and test messaging, direct creator content, collaborate cross-functionally, track performance metrics, and iterate content to drive engagement, acquisition, and product visits. The role requires a hands-on strategist with strong fashion, creator, Gen-Z, and ecommerce knowledge.
Summary Generated by Built In
Seleqt by Wishlink is a creator-led fashion eCommerce platform. Seleqt brings your instagram fashion discovery into one place: trend curations handpicked and styled by creators, so people can shop with confidence. We're early, moving fast, and building the brand from the ground up.
We're looking for a Senior Content Manager / Content Strategist to own Seleqt's content engine end to end - strategy, calendar, brand voice, and execution across social,paid, influencer, and product surfaces. You'll test and turn our positioning into content that builds reach, resonance, and demand.
You'll be the person with the eagle-eye view of every piece of brand content that goes out.
This is a hands-on senior role: you'll set the strategy AND make it happen, working closely with the brand manager, the community manager, merchandising, the paid-collab/influencer team, design, and performance marketing.
- Content strategy & calendar: own the end-to-end content plan across brand, social, trend, and sales buckets phased, briefed, and shipped on time.
- Brand voice & messaging: define and guard how Seleqt sounds; run message-testing across channels to find what actually resonates with our consumer.
- Execution across channels: social (organic), influencer/creator content, product copy, and from brief to live.
- Creator content direction: brief and steer outsourced creator content with the paid-collab team; ensure it's on-brand, on-time, and usable for performance.
- Cross-functional delivery: work with design on assets, with performance on ad creative that converts, and with community on voice and engagement.
- Performance content ownership: track reach, resonance (saves/shares/engagement), and content-driven PDP visits; report and iterate weekly.
- Content Metrics: Monthly content analysis including both tof channel metrics ( primary ) and product level user journeys from those channesl / content.
- Standardising brand voice and content strategy
- Content planning & calendar adherence – plan and ship volume on time.
- Message resonance – winning message × channel identified and scaled.
- Creative quality – first-pass approval rate, brand consistency, and creator-content usability in paid.
- Content driving acquisition - Content-driven website visits & engagement quality.
- Content marketing x Creative SOPs - work closely with creative to automate the content engine
- 4 - 5 years in content, brand, or social - ideally in D2C, fashion, or ecommerce
- A strategist with operator mindset - you can build, present the channel wise content plan and take it to execution with relevant team
- Strong grip on the Fashion & creator/influencer ecosystem and how creator content drives both brand and performance.
- Fluency in the language our audience actually speaks - Gen-Z / Hinglish, authentic not manufactured; sharp instinct for fashion & trends.
- Data-comfortable – you read reach, engagement, and funnel metrics and let them shape content.
- Ownership mindset – you run things end to end, hit deadlines, and raise the bar on quality without hand-holding.
- Bonus: you have scaled content strategy grounds up
- Build a fashion marketplace from the ground up - your content shapes how India discovers and shops fashion trends.
- High ownership, high velocity - a lean, senior-heavy team where your work ships and matters.
- Work at the intersection of creators, fashion, and commerce - the most exciting space in Indian consumer right now.
To apply: share your portfolio and a few pieces of content you're proud of - especially anything you took from idea to live.
Skills Required
- 4–5 years of experience in content, brand, or social
- Experience in D2C, fashion, or ecommerce
- Ability to build and execute channel-specific content plans
- Strong knowledge of the fashion and creator/influencer ecosystem
- Fluency in Gen-Z and Hinglish audience communication
- Understanding of fashion trends
- Ability to interpret reach, engagement, and funnel metrics
- End-to-end ownership and ability to meet deadlines independently
- Experience scaling content strategy from the ground up
- Portfolio and examples of content taken from idea to launch
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
At Wishlink, we aim to define new charters at the intersection of two of the most prominent aspects of the internet: e-commerce and social media. Wishlink makes acquiring customers and driving sales via creators easy, trackable and efficient for the brands. Wishlink provides creators with opportunities to collaborate with the brands they genuinely love. We equip creators with their personalized links where they can tag products with their social media posts, create curated collections of their favorite products - and make it easy for their community to shop. 👉🏻 Empowering creators to monetize their content effectively and drive genuine value for their community as well as the brands. 👉🏻Enabling brands to efficiently work with creators at scale. Quick setup, measurable & positive ROI and outcome based payouts. 👉🏻 Assisting customers to discover and shop their favorite creator's recommendations seamlessly.
