Senior Content Marketing Strategist

Posted Yesterday
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Gurugram, Haryana, IND
Hybrid
Senior level
Fintech
Our mission is to connect the world’s underserved businesses to a rising global economy.
The Role
Senior Copywriter responsible for shaping Payoneer’s website and platform messaging, translating complex fintech workflows into clear, conversion-focused copy, defining product positioning for multiple ICPs, leading launch and campaign copy, and collaborating cross-functionally with product, design, CRO, analytics, legal, and regional teams to maintain brand voice and clarity across high-visibility website surfaces.
Summary Generated by Built In

About Payoneer

Founded in 2005, Payoneer is the global financial platform that removes friction from doing business across borders, with a mission to connect the world’s underserved businesses to a rising global economy. We’re a community with over 2,500 colleagues all over the world, working to serve customers, and partners in over 190 countries and territories.

By taking the complexity out of the financial workflows–including everything from global payments and compliance to multi-currency and workforce management, to providing working capital and business intelligence–we give businesses the tools they need to work efficiently worldwide and grow with confidence.

Experience

6 to 10+ years in B2B SaaS, fintech, payments, enterprise platforms, or adjacent global infrastructure products

Role Overview

We are looking for a Senior Copywriter who can shape how Payoneer communicates its value across a complex, multi-product platform that serves SMBs, enterprises, marketplaces, platforms, and global workforces.

This is a senior, high-judgment role. You will not be writing at volume. You will be expected to bring clarity to complexity, make strategic tradeoffs in messaging, and help users understand Payoneer’s value within seconds.

You will work closely with Product Marketing, Web, Growth, Design, Analytics, Legal and senior stakeholders to define how Payoneer sounds across its most critical website surfaces.

If you enjoy turning global payments, pricing models, compliance workflows, and platform capabilities into sharp, confident, human messaging, this role is for you.

Key ResponsibilitiesWebsite and Platform Messaging
  • Own and evolve core website messaging across homepage, product pages, corridor pages, pricing, and conversion flows
  • Translate complex fintech and payments workflows into clear, benefit-led narratives without oversimplifying
  • Help users quickly understand what Payoneer does, who it is for, and why it is different
Product Positioning and ICP Clarity
  • Partner with Product Marketing to define positioning for Payoneer’s key offerings including global payments, Workforce Management, mass payouts, merchant services, and platform solutions
  • Tailor messaging for different ICPs such as SMBs, enterprises, platforms, marketplaces, and finance leaders
  • Ensure clarity across regions and hiring or payment corridors
Conversion and CRO-Led Copy
  • Write and refine homepage narratives, hero copy, section hierarchy, and CTAs with conversion intent
  • Balance trust, credibility, and conversion without sounding salesy or generic
  • Collaborate with CRO and analytics teams to iterate copy based on real user behavior
Launches and Website-Led Campaigns
  • Lead website copy for product launches, feature releases, and pricing or packaging updates
  • Write landing pages, supporting email copy, and sales narratives aligned to GTM priorities
  • Ensure consistency across website, campaigns, and sales surfaces
Brand Voice and Thought Leadership
  • Help shape Payoneer’s brand voice for senior decision-makers including CFOs, founders, and operations leaders
  • Support executive thought leadership, long-form content, and strategic narratives when required
  • Act as a guardian of tone, clarity, and credibility across website content
Cross-Functional Collaboration
  • Work closely with designers so copy and visual hierarchy function as one system
  • Partner with sales, customer success, and regional teams to reflect real objections, proof points, and use cases
  • Review and elevate copy written by other teams when it impacts the website
What We Are Looking ForMust-Have
  • Proven experience writing for B2B SaaS or fintech products with complex workflows
  • Strong understanding of SaaS and fintech buying journeys and decision-maker psychology
  • Ability to write crisp conversion copy and long-form explanatory content with equal confidence
  • Experience working closely with designers, product marketers, and senior stakeholders
  • Exceptional clarity of thought and structured writing skills
Nice to Have
  • Experience with payments, payroll, global hiring, compliance, or financial infrastructure products
  • Exposure to CRO, experimentation, or SEO for large-scale websites
  • Experience mentoring or reviewing work of junior writers
  • Stakeholders trust you with high-visibility, high-impact website narratives

The Payoneer Ways of Working 

Act as our customer’s partner on the inside
Learning what they need and creating what will help them go further. 

Do it. Own it.
Being fearlessly accountable in everything we do. 

Continuously improve
Always striving for a higher standard than our last. 

Build each other up 
Helping each other grow, as professionals and people. 

If this sounds like a business, a community, and a mission you want to be part of, apply today.

We are committed to providing a diverse and inclusive workplace. Payoneer is an equal opportunity employer, and all qualified applicants will receive consideration for employment no matter your race, color, ancestry, religion, sex, sexual orientation, gender identity, national origin, age, disability status, protected veteran status, or any other characteristic protected by law. If you require reasonable accommodation at any stage of the hiring process, please speak to the recruiter managing the role for any adjustments. Decisions about requests for reasonable accommodation are made on a case-by-case basis.

Skills Required

  • 6 to 10+ years experience in B2B SaaS, fintech, payments, enterprise platforms, or adjacent global infrastructure products
  • Proven experience writing for B2B SaaS or fintech products with complex workflows
  • Strong understanding of SaaS and fintech buying journeys and decision-maker psychology
  • Ability to write crisp conversion copy and long-form explanatory content with equal confidence
  • Experience working closely with designers, product marketers, and senior stakeholders
  • Exceptional clarity of thought and structured writing skills
  • Experience with payments, payroll, global hiring, compliance, or financial infrastructure products
  • Exposure to CRO, experimentation, or SEO for large-scale websites
  • Experience mentoring or reviewing work of junior writers
  • Trusted by stakeholders for high-visibility, high-impact website narratives

Payoneer Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Payoneer and has not been reviewed or approved by Payoneer.

  • Healthcare Strength Healthcare coverage in the US is described as fully funded for medical, dental, and vision. Feedback suggests this materially boosts the value of total rewards.
  • Leave & Time Off Breadth Time off includes 20 PTO days and supportive flexibility such as work-from-home reimbursements. These elements are frequently cited as enhancing work-life balance.
  • Wellbeing & Lifestyle Benefits Wellbeing and lifestyle perks such as wellness stipends, free Friday lunches, stocked kitchens, and office events are highlighted. These extras are seen as augmenting overall compensation value.

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The Company
HQ: New York, New York
2,500 Employees
Year Founded: 2005

What We Do

Payoneer is the financial technology company empowering borderless businesses to transact, do business, and grow globally. Founded in 2005, we're here to enable entrepreneurs and businesses in 190+ countries and territories to succeed in the global economy. Our all-in-one financial platform is built to removes barriers and simplify cross-border commerce, making it easier for millions of SMBs to pay and get paid, manage their funds across multiple currencies, and grow their businesses.

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