Content Strategist

Posted 3 Days Ago
Be an Early Applicant
Hiring Remotely in Office, Machaze, Manica, MOZ
Remote
Senior level
AdTech • Beauty • Marketing Tech • Retail • Pharmaceutical
The Role
Own end-to-end content strategy for flagship SK-II campaigns, translating consumer insights, social listening, data, and youth-culture trends into platform-native creative ideas. Develop formats, creator concepts, content systems, frameworks, and playbooks across Asian markets, especially China and Japan. Collaborate with art directors, copywriters, and brand teams, provide creative critique, and demonstrate campaign effectiveness through portfolio results. Experience with creators, KOLs, multiple major platforms, and ideally beauty, luxury, lifestyle, agency, or brand-side work is valued.
Summary Generated by Built In

Job Location

SINGAPORE GENERAL OFFICE

Job Description

SK-II is building something rare: a full in-house creative studio inside one of the world’s most iconic beauty brands. SK-II Studio originates the brand’s biggest work from campaign platforms, films, product launches, retail and spatial design. We’re hiring the person who makes that work land in culture.

You’ll be the Studio’s first content creative: the one who knows what young consumers in Shanghai and Tokyo are watching, saving and sharing and turns that into strategies and ideas the whole team builds on. You’ll work shoulder-to-shoulder with art directors, copywriters and brand managers, and your thinking will shape work seen across Asia and beyond.

What you’ll do

  • Own content strategy end to end on flagship campaigns from consumer insight to platform plan to the creative idea itself.
  • Turn data, social listening and community signals into insight people can build from — one clear page, not forty.
  • Concept alongside art directors and copywriters: formats, series, hooks and creator ideas that are native to each platform, not adapted to it.
  • Live inside youth culture especially China (Douyin, RED, Bilibili, WeChat) with a sharp radar for Japan and bring the team what’s next before it’s obvious.
  • Build content systems frameworks, formats, and playbooks that brand teams can scale far beyond any single campaign.
  • Make the work better in the room: honest critique, sharp points of view, and briefs people want to answer.

What you bring

  • 5–8 years in creative agencies, social-first shops or production houses with content you strategized, helped make, and can prove worked.
  • Deep, current fluency in Chinese social platforms and youth culture; professional Mandarin strongly preferred.
  • A portfolio that shows both ends rigorous strategy and ideas that travelled with the numbers.
  • Hands-on experience with creators and KOLs, and content made for at least three major platforms.
  • The ability to turn messy data and research into one clear, compelling story.
  • Low ego, high standards: you make designers, writers and brand partners better and you move without waiting for permission.

Even better if

  • You’ve worked on beauty, luxury or lifestyle brands.
  • You’ve used AI tools in real content workflows and know where they help and where they don’t.
  • You’ve seen the brand side as well as the agency side.

Job Qualifications

Bachelors Degree

Job Schedule

Full time

Job Number

R000157943

Job Segmentation

Experienced Professionals

Skills Required

  • 5-8 years of experience in creative agencies, social-first shops, or production houses
  • Deep, current fluency in Chinese social platforms and youth culture
  • Professional Mandarin proficiency
  • Portfolio demonstrating rigorous strategy, creative ideas, and measurable results
  • Hands-on experience working with creators and KOLs
  • Content creation experience across at least three major platforms
  • Ability to turn data and research into a clear, compelling narrative
  • Bachelor's degree
  • Experience with beauty, luxury, or lifestyle brands
  • Experience using AI tools in content workflows
  • Both brand-side and agency-side experience

Procter & Gamble Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Procter & Gamble and has not been reviewed or approved by Procter & Gamble.

  • Fair & Transparent Compensation Compensation is considered competitive and benchmarked against top industry peers, supported by formal pay‑equity audits and stated transparent principles. Feedback suggests pay is a strong draw, with raises described as attainable and benefits starting from day one of training.
  • Healthcare Strength Health coverage is broad and immediate, including medical, dental, vision, life and disability insurance, with mental‑health and telemedicine offerings expanded recently. This breadth and day‑one access contribute to a perception of reliable, comprehensive care.
  • Parental & Family Support Parental leave is inclusive under a global framework for all parents, with added recovery time for birth mothers. Adoption, fertility, childcare support and eldercare services further strengthen family support.

Procter & Gamble Insights

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The Company
HQ: Cincinnati, OH
117,512 Employees

What We Do

Procter & Gamble Company is an American multi-national consumer goods corporation. P&G was founded over 180 years ago as a soap and candle company. Today, we’re the world’s largest consumer goods company and home to iconic, trusted brands, including Always®, Charmin®, Braun®, Fairy®, Febreze®, Gillette®, Head & Shoulders®, Oral B®, Pantene®, Pampers®, Tide®, and Vicks®. The design, development, growth and success of these products—and many more—is thanks to the innovative and insightful minds of our people. From Day 1, you’ll help make everyday life easier for our 5 billion consumers through billion dollar brands. With our large global footprint, there are many opportunities to work with P&G in multiple locations. We offer opportunities in approximately 70 countries and continually aim to attract, reward and advance the finest people in the world. As a "build from within"​ organization, we see 95% of our people start at an entry level and progress through the organization. Here, we want you to get your career off to a fast start. That's why we don't have any rotational development programs or gradual ramping-up periods: you’ll be able—and encouraged—to dive right in from day 1. Join us and help make life better through meaningful work that makes an impact from Day 1.

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