Content Marketing Specialist

We’re looking for a creative and versatile marketer to join our Central Marketing Operations Team within the Legal Software business unit of Wolters Kluwer.

This is a unique opportunity to gain hands-on experience in digital and content marketing within an organization, global leader in information services and solutions for professionals. You’ll collaborate with international teams to craft compelling campaigns and content that elevate awareness and drive engagement across Europe.

If you’re passionate about storytelling, digital strategy, and visual creativity—and you thrive in a fast-paced, collaborative environment—this role is for you.

Main Responsibilities:

• Develop impactful content for global content campaigns targeting both prospects and customers, in close collaboration with Product Marketing

• Develop and distribute engaging marketing collateral

• Create visually compelling graphics and written content.

• Conduct research to optimize marketing messaging and campaigns

• Coordinate and manage multimedia packages, including brochures and videos.

• Oversee the inventory and distribution of marketing materials

• Maintain comprehensive documentation of marketing projects.

• Collaborate closely with internal teams to ensure brand consistency.

• Manage localization workflows (translation, production, review) for content and campaign assets (emails, landing pages, infographics, banners) with internal and external stakeholders

• Collaborate with Product Marketing to update and refine existing materials (articles, videos, factsheets)

• Partner with Product Marketing to enhance and evolve existing assets—including articles, videos, and factsheets—to ensure relevance and alignment with market needs.

• Create, plan and schedule social media posts across our owned channels and work towards consolidate strategy cross-channels (LinkedIn, Facebook)

• Support performance tracking and analysis of marketing initiatives

Your Qualifications:

• Degree in Marketing, Communications, or a related field

• 3 + years expertise in copywriting and content production, ideally in B2B SaaS or legal tech.

• Strong visual sensibility and creative mindset, with an interest in art direction and multimedia production

• Quick learner, eager to explore new marketing tools and platforms

• Excellent communication skills and ability to craft compelling narratives

• Solid understanding of digital marketing and content development (articles, videos, emails, web pages)

• Highly organized, detail-oriented, and comfortable working with tight deadlines

• Proficient in MS Office; knowledge of Google Analytics, InDesign, or video editing tools, Canvas, Figma, Miró is a plus

• Fluent in English; additional languages such as French, Dutch, German, Spanish, or Italian are a bonus

• Positive attitude, self-starter, and collaborative team player

What We Offer

We operate in a rapidly growing multinational environment and provide our teams with:

People First: care and attention to the work environment, to people, and to their individual and professional growth within the Technology organization.

Continuous Learning:

• Access to top-tier technological training platforms

• Access to high-quality learning paths through the internal #GROW program

• Knowledge-sharing communities

• Customized development paths

International and Cross-functional Projects: opportunities to participate in international and cross-functional projects, ensuring the exchange of knowledge and ideas.

Working Methodology: an operational approach based on a collaborative, informal work environment that is open to the exchange of ideas.

• Hybrid working model

• Flexible start and end times to support work–life balance

• Meal vouchers worth €8

• Online well-being programs

• Welfare platform available to all employees

Location : Milan and smart working

#Li-Hybrid

To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.