With properties in some of Australia’s most iconic locations, NRMA Parks & Resorts provide accommodation that suits every budget, style, and occasion – from campsites to luxury resorts. We connect holidaymakers with over 50 incredible destinations to create unforgettable holiday experiences.
Part of the trusted NRMA Group, a member-owned brand, our passionate team works together to make holiday magic happen—it's not just our job, it's in our nature.
Job DescriptionLead the strategy. Drive performance. Influence the business.
Take ownership of our content strategy and drive measurable business outcomes across one of Australia's leading travel and tourism portfolios.
This is not a traditional content creation role. We're seeking a commercially minded marketing leader who can develop and execute an overarching content strategy, establish clear processes and governance, influence senior stakeholders, and ensure content investment delivers value across awareness, engagement, membership growth, bookings and revenue.
As a newly created role within our Brand & Partnerships team, you'll have the opportunity to shape how content is planned, delivered, measured and optimised across the business. Working closely with teams across Marketing, Digital, Revenue and Operations, you'll bring together multiple stakeholders around a shared strategic vision and drive accountability for results.
Experience within travel, tourism or hospitality will be highly regarded, along with a strong understanding of domestic travel trends, traveller behaviour and the role content plays in influencing holiday decisions.
What you will do
- Lead the content strategy across all channels.
- Drive content performance, optimisation and business outcomes.
- Align and influence stakeholders across Marketing, Digital, Revenue and Operations.
- Establish governance, processes and ways of working that drive accountability.
- Turn customer insights and data into strategic action.
- Identify opportunities to grow engagement, bookings and revenue.
- Lead content innovation across digital, social, creators and emerging channels.
- Own content planning, measurement and reporting.
- Champion a connected customer journey across all touchpoints.
What you will bring
- Proven experience leading content, brand or marketing strategy.
- Strong stakeholder management and influencing skills.
- Experience driving alignment and accountability across multiple teams.
- A strategic mindset with the ability to see the bigger picture.
- Strong commercial acumen and customer focus.
- Experience establishing processes, governance and scalable ways of working.
- Confidence using data and insights to inform decisions.
- Exceptional communication and relationship-building skills.
- Experience in travel, tourism, hospitality or destination marketing will be highly regarded.
- A strong understanding of Australian travel trends and traveller behaviour.
Most importantly, you'll be an experienced marketer who can set the strategy, bring stakeholders on the journey and drive the execution and accountability needed to deliver results.
What’s in it for you?
At the NRMA we aren’t just about discounts (although you do get these too). We offer benefits to help make work and life just right for you!
- Progressive flexibility, leave and well-being benefits to balance all of life's priorities including 5 weeks annual and recreation leave. generous leave benefits.
- Travel discounts on SIXT car rental, cruises, and accommodation at our award-winning NRMA Holiday Parks and Resorts.
- Complimentary myNRMA Rewards membership including free Roadside Assistance & discounts on groceries, movie tickets, gift cards, gym memberships, attractions, restaurants and much more
- Discounts on a range of NRMA personal insurance products including car, home & travel
- Grow, progress or relocate your career and move around the NRMA Group or different locations with us.
Know you belong
We’re for inclusion, diversity, and representing the members, guests, customers, and communities we serve. That’s why we welcome applications from First Nations, people with disability, those from diverse cultural backgrounds, people of all genders, members of the LGBTQI+ community, and anyone else who wants to be part of our team.
Ready to help shape the next chapter of NRMA Parks & Resorts? Apply now and bring your strategic thinking, commercial mindset and passion for storytelling to a role where content truly drives results.
As part of our recruitment process, all employees at NRMA Parks and Resorts are subject to mandatory pre-employment checks.
Our Talent Acquisition Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. The NRMA is not responsible for any fees related to unsolicited resumes
Skills Required
- Proven experience leading content, brand, or marketing strategy
- Strong stakeholder management and influencing skills
- Experience driving alignment and accountability across multiple teams
- Strategic mindset with ability to see the bigger picture
- Strong commercial acumen and customer focus
- Experience establishing processes, governance, and scalable ways of working
- Confidence using data and insights to inform decisions
- Exceptional communication and relationship-building skills
- Experience in travel, tourism, hospitality, or destination marketing
- Strong understanding of Australian travel trends and traveller behaviour
What We Do
NRMA is Australia's largest member-owned organization, providing a wide range of services including roadside assistance, car batteries, motoring advice, advocacy, insurance, and offerings in tourism and leisure.
