The Role
Develop and manage content for fintech product websites, blogs, and digital assets. Create SEO- and AEO-optimized content that builds authority, trust, and relevance across traditional and AI-driven search platforms. Collaborate with SEO, product, marketing, and agency teams, monitor content performance, and refine strategies to improve visibility and engagement. Familiarity with WordPress, performance marketing, and analytics tools is advantageous.
Summary Generated by Built In
About LenDenClub:
LenDenClub is India’s largest RBI-registered (NBFC-P2P) Peer-to-Peer (P2P) lending platform. We are a platform for lenders seeking high interest with creditworthy borrowers, bridging the gap left by traditional credit institutions. With over 3 crore users and ₹16,000 crore+ in loans disbursed, we command more than 98% of India’s P2P lending market. Our 4.4+ rating on the App Store reflects our commitment to offering a trustworthy and secure lending experience. Powered by cutting-edge technology and a user-first approach, we are setting new benchmarks in India’s evolving fintech ecosystem. The progressive approach towards employee benefits has been acknowledged and appreciated and as a result, LenDenClub has been certified as a 'Great Place to Work' successively for four years by the Great Place to Work Institute, Inc.
About InstaMoney:
InstaMoney is our cutting-edge Loan Service Provider (LSP) platform, built to make borrowing fast, flexible, and fully digital for users across India. With over 30 million downloads, InstaMoney offers seamless credit access through a simple and intuitive mobile app. From Personal Loans and Merchant Loans, InstaMoney provides short- to mid-tenure credit solutions.
About the Role
We’re looking for a Content Specialist who can craft and manage impactful content across all our fintech products — from websites to blogs. This role is central to supporting SEO and AEO efforts, ensuring our content not only ranks but also builds authority in emerging AI-driven search environments.
You’ll be working closely with the SEO team and agency partners to create keyword-rich, engaging, and compliance-safe content that resonates with our audience.
What You’ll Do
- Develop and manage content for product websites, blogs, and other digital assets.
- Support SEO initiatives with keyword-rich, optimised content.
- Strategise content for authority building — ensuring trust, expertise, and relevance in both traditional search engines and AI-driven answer engines.
- Explore and implement content strategies tailored for AEO (Answer Engine Optimisation) and emerging AI search platforms.
- Collaborate with SEO, product, and marketing teams to align content with overall growth goals.
- Monitor performance, adapt strategies, and continuously refine content for better visibility and engagement.
What We’re Looking For
- Strong background in content creation and management, preferably in fintech or digital-first industries.
- Understanding of SEO fundamentals and ability to integrate keywords naturally into content.
- Awareness of AI-driven search trends and how content can be optimised for answer engines.
- Ability to craft content that builds authority, trust, and relevance.
- Excellent writing, editing, and storytelling skills.
- Comfortable working in Mumbai (in-house and close agency collaboration).
- Bonus: Familiarity with WordPress, performance marketing, and analytics tools.
Why Join Us
- Opportunity to shape content strategies in a fast-evolving AI + SEO landscape.
- Work on diverse fintech products with high visibility.
- Collaborative environment with growth-focused leadership.
- Competitive compensation and scope to experiment with emerging content formats.
Skills Required
- Strong background in content creation and management, preferably in fintech or digital-first industries
- Understanding of SEO fundamentals and ability to integrate keywords naturally into content
- Awareness of AI-driven search trends and optimization for answer engines
- Ability to create content that builds authority, trust, and relevance
- Excellent writing, editing, and storytelling skills
- Ability to work in Mumbai in-house and collaborate closely with agency partners
- Familiarity with WordPress, performance marketing, and analytics tools
Am I A Good Fit?
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The Company
What We Do
LenDenClub is a leading Peer-to-Peer (P2P) Lending platform that provides an alternate investment opportunity to investors or lenders looking for high returns with creditworthy borrowers looking for short-term personal loans. With 20lakh+ investors on board, LenDenClub has become a one-stop investment solution. LenDenClub’s FMPP has delivered returns above 11% p.a. to its investors in the past 3 months. It is a preferred alternative investment avenue over traditional asset classes. Moreover, it is safeguarded by market volatility and inflation. Therefore, investing with LenDenClub is a great way to diversify your investment portfolio. P2P investment is subject to risks. And investment decisions taken by a lender on the basis of this information are at the discretion of the lender, and LenDenClub does not guarantee that the loan amount will be recovered from the borrower.
