The Role
Own the end-to-end lifecycle of Binance News, including global crypto news and regulatory updates. Collaborate with engineering on news aggregation, CMS, and personalized recommendations. Analyze engagement and trading behavior to develop growth strategies, while innovating features such as flash news, sentiment analysis, and smart alerts. Translate complex information needs into accurate, low-latency product solutions and coordinate Editorial, Operations, and Technology teams.
Summary Generated by Built In
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Responsibilities
- Own the end-to-end product lifecycle of Binance Chat and Square social features, driving the planning and iteration of core functions including posting, commenting, sharing, content discovery, personalized recommendation, group chat, messaging interactions, and community groups.
- Design and optimize user journeys across key entry points, ensuring seamless cross-page navigation and consistent posting and interaction experiences across all scenarios.
- Collaborate with engineering and cross-functional teams to build and iterate on the social interaction system — content publishing flows, comment/reply mechanisms, personalized content distribution, group management, and messaging flows.
- Monitor core social engagement metrics (posting rate, interaction rate, retention, DAU), analyze user behavior across different content types and entry points, and formulate growth strategies.
Requirements
- 3~8 years of experience in social, community, or content products; experience with Web3 or community-driven products is a strong plus.
- Ability to translate complex interaction scenarios into clear product solutions with well-defined state transitions and edge-case handling.
- Outstanding collaboration and communication skills to work effectively with engineering, design, operations, and external partner teams.
- Strong product judgment in balancing user experience consistency with scenario-specific constraints.
- Highly Relevant Experience: Background in social/community products ensures immediate productivity with zero learning curve.
- Strong Product Sense: Deep understanding of community user journeys, interaction design, and content ecosystem dynamics.
- Clear Logic: Structured product thinking with the ability to break down multi-path flows and resolve experience conflicts in complex interaction scenarios.
Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.
Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.
Skills Required
- 3+ years of experience working with news media, financial information, or content aggregation products
- Ability to translate complex information requirements into clear product solutions
- Ability to ensure high data accuracy and low latency
- Strong collaboration and communication skills with cross-functional teams
- Experience working with Editorial, Operations, and Technology teams to streamline news production and distribution workflows
- Highly relevant experience with similar products
- Strong understanding of content ecosystems and user journeys
- Structured product thinking and ability to break down complex problems
Binance Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Binance and has not been reviewed or approved by Binance.
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Career-Linked Recognition & Rewards — Performance-linked bonuses can be sizable in favorable crypto cycles, lifting total compensation. Attractive packages in engineering and specialized roles indicate strong rewards for in-demand skills.
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Flexible Benefits — Remote-first flexibility and work-from-anywhere options add meaningful value to the overall rewards package. Flexible schedules and location independence are presented as core perks.
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Retirement Support — Binance.US includes a 401(k) as part of its benefits. This provides a conventional retirement pillar alongside cash and bonus components.
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The Company
What We Do
Binance is the world’s leading blockchain and cryptocurrency infrastructure provider with a financial product suite that includes the largest digital asset exchange by volume. Trusted by millions worldwide, the Binance platform is dedicated to increasing the freedom of money for users, and features an unmatched portfolio of crypto products and offerings, including: trading and finance, education, data and research, social good, investment and incubation, decentralization and infrastructure solutions, and more. For more information, visit: https://www.binance.com
