The Role
Develop and execute AMINU’s social media content strategy across Reels, Stories, product videos, behind-the-scenes content, and creator-style formats. Own the social calendar, collaborate with copy and design teams, create raw content, and coordinate photographers, creators, studios, and production partners. The role focuses on building a distinctive brand presence through engaging storytelling and strong visual execution.
Summary Generated by Built In
About the Role
At AMINU, we believe good content is not just about being visible — it is about building familiarity, curiosity, trust, and a strong understanding of what the brand stands for.
We are looking for a Social Media & Content Manager who can take an idea from a thought on paper to something people actually want to watch, understand, and remember.
This role will involve developing content ideas across formats, planning the social calendar, working closely with our copy and design teams, and being hands-on with content creation. You will also collaborate with creators, photographers, studios, and external production teams to bring larger content ideas to life.
You’ll work closely with the founders and internal teams and will have a strong role in shaping how AMINU shows up across social media.
What You’ll Do:
- Conceptualize fresh, engaging content ideas across Reels, BTS, storytelling edits, product-first videos, creator-style content, and other social formats.
- Own the monthly social media calendar and work closely with the copy and design teams to turn ideas into strong, relevant creatives.
- Collaborate with the copywriter on hooks, messaging, tone, narrative flow, and overall content direction for posts and campaigns.
- Stay closely aligned with the Community Building team on launches, events, campaigns, and other brand priorities.
- Be hands-on with content creation by regularly shooting raw content such as BTS moments, product demos, founder/team moments, office culture, and social-first visual ideas.
- Coordinate with photographers, creators, studios, and other external teams to plan and execute product shoots and larger content requirements.
- Help build a consistent, distinctive, and memorable AMINU presence across social media through thoughtful content and strong execution.
What We’re Looking For:
- 2–5 years of experience in social media, content, digital content, creative, or a similar role.
- Strong understanding of Instagram and short-form content formats, particularly Reels and Stories.
- Someone who naturally thinks in ideas, hooks, formats, and stories, rather than only thinking in terms of posting schedules.
- Strong visual sense and an understanding of what makes content engaging.
- Good communication skills and the ability to work closely with copywriters, designers, creators, and external production teams.
Before You Apply :
Do a little homework on AMINU before applying. Explore our website, products, blogs, and social media to understand what we are building and how we communicate.
We’re particularly interested in seeing how you think, so please share relevant examples of content, campaigns, reels, or social work that you have personally conceptualized or worked on.
Other Details :
Location: Kandivali West, Mumbai
Work Days: Monday to Saturday (Flexible)
Timings: 10 AM – 7 PM, with flexibility based on alignment with your manager
Compensation: Based on experience and skill set — open conversation
Interview Process: 3–4 rounds
Skills Required
- 2-5 years of experience in social media, content, digital content, creative, or a similar role
- Strong understanding of Instagram and short-form content formats, especially Reels and Stories
- Ability to develop content ideas, hooks, formats, and stories
- Strong visual sense and understanding of engaging content
- Good communication and collaboration skills with copywriters, designers, creators, and external production teams
- Relevant examples of personally conceptualized or contributed content, campaigns, Reels, or social media work
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The Company
What We Do
AMINU is a Mumbai-based skincare company and online platform focused on personalized, holistic skin care. It develops advanced, multifunctional products using multi-pathway ingredients and biotechnology designed to adapt to an individual’s skin chemistry, environment, and genetics. Its offering includes products such as serums and sleep oils, alongside skin consultation and tailored routines, serving consumers across genders and diverse skin moods and needs.
