Job Location
MANILA NET PARK OFFICEJob Description
This role sits at the heart of our Talkability Engine — the team dedicated to unlocking earned conversation across our $1B+ ASEAN brand portfolio. As Content, Creator & Community Manager, you fuel the full talkability ecosystem: sourcing and contracting to performance and relationship-building. You will simultaneously pioneer our content creation efforts by bringing sharp analysis and an instinctive eye for content that resonates with real people. A role for someone who grew up on social, moves fast, and wants to shape how major brands show up in culture.
1. Trends Intelligence & Social Listening: Monitor brand mentions, category conversations, competitor activity, and cultural signals across key market platforms and forums, leveraging analysis for developing brand master plans to drive talkability.
2. End-To-End KOL Strategy (Sourcing, Development & Reviews): Build and maintain master roster of creators across tiers for all brands within our portfolio, ensuring right fit and sufficiency towards targets. This includes ownership of KOL onboarding, briefing and performance KPIs – building a community of talent advocates for our brands and hence improving content quality.
3. Content Generation & Optimization: Develop local content strategy by-brand based on deep analysis of past content performance within the market across platforms and formats. This influences KOL brief strategy & deployment, content approvals and choices on content amplification. Frequent on-ground content creation execution around cultural moments and events in real-time is also expected.
4. PR & UGC Ecosystem Enablement: Build a brand PR playbook to operationalize consistent earned media practices and fuelling a UGC engine with agency and publisher partners is required. This involves designing the right challenge mechanics or organizing events that incentivise authentic influencer and consumer participation. Understanding basic rights clearance to build a PR/UGC asset library for use across paid and organic channels is required.
5. Community Building: Kickstart brand-owned community spaces in choiceful, strategic platforms to drive two-way communication between brand and its consumers. This includes member recruitment and running of community content cadence, acting the brand’s human voice within these spaces.
Job Qualifications
Experience
- 1-3 years in creator/influencer marketing, community management, or social content in a multi-brand or portfolio environment
- Track record managing creator programs end-to-end — sourcing, contracting, performance review
- Experience managing agency partners; local language fluency required
Qualities
- Genuine platform fluency across Instagram, TikTok, and ASEAN-relevant platforms — power user, not casual observer
- Sharp content instincts: can watch a reel and articulate exactly why it works.
- Preference for someone who is adept in creating content or deeply understands creator psychology.
- Fast-moving, analytically grounded, and energised by building from scratch
- High learning agility and a keen interest in exploring a long-term career in brand management
Job Schedule
Full timeJob Number
R000154926Job Segmentation
Experienced ProfessionalsSkills Required
- 1-3 years in creator/influencer marketing, community management, or social content
- Track record managing creator programs end-to-end (sourcing, contracting, performance review)
- Experience managing agency partners
- Local language fluency
- Platform fluency across Instagram and TikTok (power user level)
- Adept at creating content or deep understanding of creator psychology
- Ability to run community spaces and act as brand voice
Procter & Gamble Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Procter & Gamble and has not been reviewed or approved by Procter & Gamble.
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Fair & Transparent Compensation — Compensation is considered competitive and benchmarked against top industry peers, supported by formal pay‑equity audits and stated transparent principles. Feedback suggests pay is a strong draw, with raises described as attainable and benefits starting from day one of training.
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Healthcare Strength — Health coverage is broad and immediate, including medical, dental, vision, life and disability insurance, with mental‑health and telemedicine offerings expanded recently. This breadth and day‑one access contribute to a perception of reliable, comprehensive care.
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Parental & Family Support — Parental leave is inclusive under a global framework for all parents, with added recovery time for birth mothers. Adoption, fertility, childcare support and eldercare services further strengthen family support.
Procter & Gamble Insights
What We Do
Procter & Gamble Company is an American multi-national consumer goods corporation. P&G was founded over 180 years ago as a soap and candle company. Today, we’re the world’s largest consumer goods company and home to iconic, trusted brands, including Always®, Charmin®, Braun®, Fairy®, Febreze®, Gillette®, Head & Shoulders®, Oral B®, Pantene®, Pampers®, Tide®, and Vicks®. The design, development, growth and success of these products—and many more—is thanks to the innovative and insightful minds of our people. From Day 1, you’ll help make everyday life easier for our 5 billion consumers through billion dollar brands. With our large global footprint, there are many opportunities to work with P&G in multiple locations. We offer opportunities in approximately 70 countries and continually aim to attract, reward and advance the finest people in the world. As a "build from within" organization, we see 95% of our people start at an entry level and progress through the organization. Here, we want you to get your career off to a fast start. That's why we don't have any rotational development programs or gradual ramping-up periods: you’ll be able—and encouraged—to dive right in from day 1. Join us and help make life better through meaningful work that makes an impact from Day 1.
