Consumer Insights Manager

Posted 2 Days Ago
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Boston, MA, USA
Hybrid
96K-153K Annually
Senior level
eCommerce • Healthtech • Pet • Retail • Pharmaceutical
At Chewy, our mission is to be the most trusted and convenient destination for pet parents and partners, everywhere.
The Role
Leads quantitative and qualitative consumer research projects, brand-health tracking, audience measurement, and recurring insights programs. Analyzes surveys, behavioral metrics, syndicated data, and competitive intelligence to identify trends and business implications. Creates reports and presentations that translate findings into recommendations for marketing, brand, product, and customer experience teams. Manages survey platforms, research quality, vendors, timelines, and cross-functional stakeholder communication.
Summary Generated by Built In
Job Description:
Our Opportunity
Chewy is seeking a Consumer Insights Manager to join our Consumer Insights team in Boston, MA. This hands-on manager and analyst role will help strengthen Chewy's consumer-centric approach by leading small to mid-sized research projects, supporting recurring insights programs, and turning data into clear implications for the business. Working closely with Consumer Insights leaders and partners across Marketing, Analytics, Product, and customer-facing teams, this person will connect insights across brand health, customer behavior, competitive intelligence, cultural insights, syndicated sources, and primary research. The ideal candidate is equally comfortable digging into the data, managing the details of research execution, and communicating the story behind the findings.
What You'll Do
  • Lead defined research projects. Independently manage small to mid-sized quantitative and qualitative studies from business question through approach, questionnaire or discussion guide, fieldwork, analysis, and final story.
  • Dig into brand health and measurement. Support the day-to-day management and analysis of Chewy's brand tracking programs, including funnel performance, equity measures, audience differences, competitive context, and changes over time. Partner with Brand, Media, and Analytics teams to evaluate campaign performance across awareness, ad recall, message association, familiarity, and consideration. Connect campaign-level results with brand-health trends to identify what is working, for whom, and where additional learning is needed.
  • Connect the dots across data. Integrate findings from surveys, customer and behavioral metrics, syndicated tools, competitive intelligence, and prior research to identify patterns, explain what is changing, and surface the most important implications.
  • Translate findings into action. Build clear, concise reports and presentations that move beyond data reporting to explain the customer tension, the business impact, and recommended next steps.
  • Run recurring insights workstreams. Manage Chewy's DIY survey platform and omnibus, support monthly and quarterly reporting, and maintain consistent quality, timing, and documentation across repeatable programs.
  • Build actionable audience intelligence. Use audience platforms and syndicated tools to size and profile priority audiences, understand their attitudes and media behaviors, and translate findings into clear inputs for audience strategy, media planning, and activation.
  • Apply a cultural intelligence lens. Identify how cultural shifts and differences across audiences influence pet-parent needs, brand perceptions, and behaviors, translating these insights into opportunities for more relevant and inclusive marketing and customer experiences.
  • Maintain consistent measurement. Support the development of repeatable scorecards and benchmarks for upper-funnel performance, including campaign, channel, creative, and audience-level results.
  • Ensure research quality. Review survey programming, sample plans, data tables, outputs, and deliverables for accuracy; identify inconsistencies and resolve issues before work is shared with stakeholders.
  • Support larger strategic programs. Partner with senior Consumer Insights leads on high-impact initiatives by owning analyses, research workstreams, timelines, and deliverables while maintaining visibility across multiple priorities.
  • Bring the consumer into the conversation. Share findings in working sessions and stakeholder presentations, answer follow-up questions with evidence, and help teams apply insights to marketing, brand, product, and customer experience decisions.

What You'll Need
  • Education. Bachelor's degree in marketing, business, statistics, research, social sciences, or a related field, or equivalent practical experience.
  • 5+ years of experience in consumer insights, market research, analytics, or a related field, ideally supporting consumer, retail, e-commerce, or technology brands.
  • Collaborative mindset. A curious, proactive, hands-on partner who asks thoughtful questions, works well across teams, and thrives in a fast-paced, often ambiguous environment.
  • End-to-end research skills. Hands-on experience designing and executing quantitative and qualitative research, with the judgment to independently lead clearly scoped studies and seek guidance on larger or more ambiguous work.
  • Strong analytical foundation. Ability to work directly with crosstabs and datasets, analyze trends and audience differences, understand statistical significance, diagnose drivers, and reconcile findings across multiple sources.
  • Brand measurement experience. Experience with brand health, equity, funnel, customer experience, NPS, or other tracking programs, including interpreting movement over time and competitive benchmarks.
  • Media and audience measurement experience. Familiarity with brand-lift studies, upper-funnel media metrics, audience profiling, segmentation, and syndicated audience tools. Ability to connect media results with broader brand-health and customer insights is strongly preferred.
  • Insight synthesis and storytelling. Strong writing and presentation skills, with the ability to turn detailed analysis into a focused narrative, meaningful human insight, and practical business implications.
  • Executional discipline. Strong project management, organization, and attention to detail, with a track record of balancing multiple priorities and delivering high-quality work on time.
  • Tools and data fluency. Experience with survey platforms, Excel or similar analytical tools, and syndicated data sources such as Nielsen, MRI-Simmons, Numerator, or YouGov. Familiarity with visualization or statistical software is a plus.
  • Vendor and communication skills. Experience coordinating research vendors and presenting findings to cross-functional stakeholders. Experience conducting qualitative interviews is a plus.

#LI-JL7
#LI-Hybrid
The base salary range for this role is $95,500 - $152,500.00.
  • The specific salary offered to a candidate may be influenced by a variety of factors including but not limited to the candidate's relevant experience, education, and work location. In addition, this position is eligible for 401k and a new hire and annual equity grant. C08+ positions may also be eligible for annual bonus.

We offer different types of insurance and benefits, such as medical/Rx, vision, dental, life, disability, hospital indemnity, critical illness, and accident. We offer parental leave, family services benefits, backup dependent care, flexible spending accounts, telemedicine, pet adoption reimbursement, employee assistance program, and many discounts including 10% off pet insurance and 20% off at Chewy.com.
Exempt salary team members have unlimited PTO, subject to manager approval. Team members will receive six paid holidays per year. Team members may be eligible for paid sick and family leave in compliance with applicable state and local regulations.
Chewy is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, gender, citizenship, marital status, religion, age, disability, gender identity, results of genetic testing, veteran status, as well as any other legally-protected characteristic. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact [email protected].
To access Chewy's California CPRA Job Applicant Privacy Policy, please click here.

Skills Required

  • Bachelor's degree in marketing, business, statistics, research, social sciences, a related field, or equivalent practical experience
  • 5+ years of experience in consumer insights, market research, analytics, or a related field
  • Experience supporting consumer, retail, e-commerce, or technology brands
  • Hands-on experience designing and executing quantitative and qualitative research
  • Ability to analyze crosstabs and datasets, trends, audience differences, statistical significance, and drivers
  • Experience with brand health, equity, funnel, customer experience, NPS, or other tracking programs
  • Familiarity with brand-lift studies, upper-funnel media metrics, audience profiling, segmentation, and syndicated audience tools
  • Strong writing and presentation skills for insight synthesis and storytelling
  • Strong project management, organization, and attention to detail
  • Experience with survey platforms, Excel or similar analytical tools, and syndicated data sources such as Nielsen, MRI-Simmons, Numerator, or YouGov
  • Familiarity with visualization or statistical software
  • Experience coordinating research vendors and presenting findings to cross-functional stakeholders
  • Experience conducting qualitative interviews

What the Team is Saying

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Victoria Kenney
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Chewy Compensation & Benefits Highlights

How does Chewy ensure its pay and bonus plans are competitive?

Chewy approaches compensation through a total rewards strategy that combines salary, bonuses, equity opportunities, healthcare benefits, employee discounts, and career growth opportunities. The company emphasizes supporting employees across ecommerce, healthcare, pharmacy, customer service, technology, and fulfillment operations while competing for talent in both retail and tech markets.

Competitive compensation and bonus opportunities: Chewy offers market-based compensation packages that may include salary, performance bonuses, commissions, and equity depending on role and level. Built In also notes benefits such as relocation assistance, employee discounts, and bonus opportunities across multiple teams and functions. 

  • Healthcare and wellness support: Benefits include medical, dental, vision, prescription coverage, HSA/FSA options, life insurance, disability coverage, telemedicine, mental health resources, and wellbeing programs. Chewy also offers wellness-focused resources designed to support employees physically, mentally, and financially.
  • Retirement and financial wellbeing: Employees receive 401(k) plans with company matching along with financial wellness resources and broader support programs. Benefits are designed to support both short-term needs and long-term financial planning.
  • Pet-focused and family-oriented benefits: Chewy offers pet insurance discounts, employee discounts on Chewy products, parental leave, fertility support, family-focused benefits, and caregiving resources. The company’s benefits package is closely aligned with its pet-focused identity and customer mission.
  • Flexibility and workplace support: Corporate employees may have access to hybrid work arrangements, flexible scheduling, commuter benefits, PTO, paid holidays, and wellbeing initiatives. Employees also cite supportive managers and collaborative teams as important parts of the broader employee value proposition.
  • Long-term career investment: Compensation is reinforced through career growth opportunities, mentorship, leadership development, cross-functional learning, and exposure to large-scale ecommerce, automation, healthcare, and logistics initiatives. Employees often describe growth opportunities as an important part of the overall company experience.
  • External signals: Comparably reports that 70% of employee reviews are positive overall. Employees frequently highlight healthcare benefits, employee discounts, coworkers, and growth opportunities as strengths of the company experience. (Glassdoor; Comparably) 

 

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The Company
HQ: Boston, MA
17,800 Employees
Year Founded: 2011

What We Do

Who We Are Chewy is where pet parents find everything they need for life with pets, from food to fun to pharmacy. We make pet care easier, more informed, and more joyful through fast, reliable delivery and award-winning 24/7 Customer Care, including access to pet health support when it’s needed. Founded in 2011, Chewy combines the convenience of online shopping with a high-touch, personalized experience built around the real moments of pet parenthood. Our Mission Chewy’s mission is to be the most trusted and convenient destination for pet parents and partners, everywhere. What We Do We support pet parents through the highs, lows, and everyday moments of the pet parenting journey with: • Pet food, treats, and daily essentials • Supplies for dogs, cats, fish, birds, reptiles, equine, and small pets • Pharmacy and veterinary services, including prescriptions and medications • Pet wellness and health products • Autoship for convenient recurring deliveries • Chewy+, our premium membership offering exclusive savings, faster delivery, and personalized pet care benefits • 24/7/365 customer support from knowledgeable, pet-loving experts What Makes Chewy Different Chewy is known for industry-leading service, deep personalization, and our customer-obsessed culture. We combine trust, convenience, and care, and pet parents come to us for: • Exceptional customer care • Human- and pet-centered product and experience design • Fast, dependable fulfillment across a nationwide operations network • A mission-driven culture built on empathy, trust, and passion for pets Our Culture Chewy’s culture is built for people who thrive on ownership, innovation, and impact. We value curiosity, creativity, and continuous improvement across all our teams. We empower Team Members—our Chewtopians—to learn, grow, and unleash their full potential in a collaborative, supportive, mission-driven environment. How We Work Chewy’s Operating Principles guide how we think, innovate, collaborate, and execute. These principles shape our character, decision-making, and approach to delivering results while connecting our people and culture in support of our mission. • Put Customers First • Act as an Owner • Deliver Results • Earn Trust • Debate Openly; Commit Fully • Operate in the Details • Shape the Future Where We Work Chewy headquarters: Plantation, FL, and Boston, MA Additional hubs: Bellevue, WA, and Minneapolis, MN

Why Work With Us

Why You Should Work at Chewy Chewy is a unique, fast-growing e-commerce and tech leader where builders, creators, and problem-solvers shape the future of pet care. Our teams drive innovation in a mission-driven culture that creates real impact for pets and the people who love them.

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About our Teams

Chewy Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Typical time on-site: Not Specified
HQBoston, MA
HQPlantation, FL
Bellevue, WA
Dallas, TX
Minneapolis, MN
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