Communications Manager

Posted 5 Days Ago
Be an Early Applicant
Austin, TX, USA
In-Office
Senior level
Information Technology • Security • Software
The Role
The Communications Manager will lead PR strategies, manage media relations, and build AI-driven workflows to improve communication efficiency. This role balances strategic communication with operational automation.
Summary Generated by Built In

At SolarWinds, we’re a people-first company. Our purpose is to enrich the lives of the people we serve—including our employees, customers, shareholders, partners, and communities. Join us in our mission to help customers accelerate business transformation with simple, powerful, and secure solutions.

The ideal candidate thrives in an innovative, fast-paced environment and is collaborative, accountable, ready, and empathetic. We’re looking for individuals who believe they can accomplish more as a team and create lasting growth for themselves and others. We hire based on attitude, competency, and commitment. Solarians are ready to advance our world-class solutions in a fast-paced environment and accept the challenge to lead with purpose. If you’re looking to build your career with an exceptional team, you’ve come to the right place. Join SolarWinds and grow with us!

 

Position Overview

We are seeking a tech-savvy communications leader who doesn't just manage press—they build. You will support our headquarters communications engine, blending traditional PR with next-gen AI workflows to scale our reach, sentiment analysis, and efficiency. This critical role balances 60% Communications Strategy/Execution (Media Relations, Social Media, PR) with 40% Comms Operations (Building AI agents, automating listening and reporting, optimizing workflows). The primary goal is to replace manual administrative tasks with intelligent automation, freeing up time for high-value strategic counsel and proactive media engagement.

Key Responsibilities

Communications Strategy & Execution:
Develop and execute the integrated PR strategy to drive brand awareness and perception.
Own day-to-day media relations, including managing agency relationships, drafting press releases, developing spokesperson Q&As, and handling reactive/crisis communications.
Support earned media strategy and execution across key channels, ensuring alignment with global brand voice.
Serve as the "Quality Control Lead" for all outbound communications, ensuring AI-assisted drafts and final materials meet our strict brand voice and accuracy standards.

AI & Automation Infrastructure:
Build AI Workflows: Design and maintain low-code/no-code workflows (using tools like n8n, Zapier, or Make) to automate media monitoring, social listening, reporting, and first-draft generation of routine communications.
Prompt Engineering: Develop and refine a library of prompts for LLMs (Gemini, Copilot, or similar tools) to accelerate drafting, repurposing content for different channels (e.g., from press release to social thread), and tailoring persona-based messaging.
Operationalize Tech Stack: Create an efficient pipeline that connects our media monitoring (Meltwater), social management (Sprout Social), project management (Asana), and knowledge base (Glean), significantly reducing manual admin work and improving reporting accuracy.

Experience

5-7 years in B2B SaaS Communications/PR.
Proficiency in automated workflows, RAG, and Marketing AI tools
Comfortable working in a fast-paced environment where tools and models change rapidly.

Skills

Core Comms Skills
Expertise in PR and media relations for the enterprise software/IT infrastructure market.
Maintaining media relationships and influencer engagement
Exceptional writing and editing skills; ability to humanize AI drafts and provide strategic counsel on messaging.

AI & Ops Skills:
Workflow Automation: Experience using n8n, Zapier, or Make to connect APIs and move data between apps.
AI Tools: Hands-on experience with LLMs (Claude, Gemini, Copilot) and other generative tools for asset creation and analysis.
Comms Stack Proficiency: Experience with key tools like Meltwater, Sprout Social, Asana, and internal knowledge systems like Glean.


Education

Bachelor’s degree in Marketing, Communications, Journalism, or a related field.

SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.

All applications are treated in accordance with the SolarWinds Privacy Notice: https://www.solarwinds.com/applicant-privacy-notice

Skills Required

  • 5-7 years in B2B SaaS Communications/PR
  • Proficiency in automated workflows, RAG, and Marketing AI tools
  • Bachelor's degree in Marketing, Communications, Journalism, or related field
  • Expertise in PR and media relations for the enterprise software/IT infrastructure market
  • Exceptional writing and editing skills

SolarWinds Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about SolarWinds and has not been reviewed or approved by SolarWinds.

  • Healthcare Strength Health coverage is described as comprehensive, with some locations covering healthcare, dental, and vision at 100% and generally well-regarded plan quality. Feedback suggests wellness resources, counseling, and fitness reimbursements further strengthen the offering.
  • Leave & Time Off Breadth Paid time off, holidays, and a sabbatical after five years are part of the package. Feedback suggests global parental leave minimums add meaningful family support to the overall time-off mix.
  • Pay Growth & Progression Compensation is considered solid by many, with consistent raises noted alongside base pay. Feedback suggests bonuses and structured increases contribute to a sense of ongoing pay growth.

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The Company
Austin, TX
2,299 Employees
Year Founded: 1999

What We Do

SolarWinds is a leading provider of powerful and affordable IT management software. Our products give organizations worldwide—regardless of type, size, or complexity—the power to monitor and manage their IT services, infrastructures, and applications; whether on-premises, in the cloud, or via hybrid models. We continuously engage with technology professionals—IT service and operations professionals, DevOps professionals, and managed services providers (MSPs)—to understand the challenges they face in maintaining high-performing and highly available IT infrastructures and applications. The insights we gain from them, in places like our THWACK® community, allow us to solve well-understood IT management challenges in the ways technology professionals want them solved. Our focus on the user and commitment to excellence in end-to-end hybrid IT management has established SolarWinds as a worldwide leader in solutions for network and IT service management, application performance, and managed services.

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