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Who we are:
Shape a brighter financial future with us.
Together with our members, we’re changing the way people think about and interact with personal finance.
We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.
Position Summary
We’re looking for an entrepreneurial communications pro to support SoFi’s wide-ranging efforts across crypto, digital assets, and financial technology. The [Senior] Manager, Communications will drive programs that raise awareness for and deepen trust in SoFi’s products that serve consumers and businesses alike.
More than just “crypto PR,” this role is a perfect fit for someone who loves rolling up their sleeves with product and business teams, demystifying complex topics for people and businesses who are new to crypto, collaborating with companies that partner with SoFi, and finding creative ways to break through the noise – all in the same week.
Key Responsibilities
Build programs that drive awareness of SoFi’s crypto products and services: Conceive and execute communications campaigns that engage a wide range of media, influencers, analysts, and other influential audiences surrounding SoFi’s expanding crypto product offeringsSupport distribution of SoFi crypto offerings through enterprise partnerships: Collaborate with SoFi partners and clients to facilitate the adoption of our crypto services and digital asset infrastructureCraft messaging and other assets that engage both crypto-curious and crypto-native audiences: Develop communications materials that educate and inspire audiences to action, reflecting deep empathy for the varying levels of understanding of – and confidence in – digital assets
- Navigate a fast-moving media environment: Maintain an extensive, up-to-date knowledge of the media ecosystem and how to maximize investments across owned, earned, and paid
- Serve as a trusted advisor: Support business, product, and marketing leaders as SoFi with insights and recommendations on communication strategies and risk mitigation
Drive measurement and optimization: Track performance metrics and gather feedback to continuously improve our team’s impactHarness technology to extend our impact: Ensure we maximize the value of existing AI tools and evaluate new ones to expand our impact
Qualifications
- 7+ years of diverse communications experience, with strong preference given to candidates who have worked in crypto-native and traditional finance settings
- Excellent messaging development, writing, presentation, and project management skills
- Proven track record of generating earned media and enhancing brand reach in crowded environments
- Strong relationships with relevant reporters, podcasters, influencers, editors, and/or producers
- Strong understanding of data and analytics in communications, from storytelling to impact measurement
- Experience in working within complex, matrixed organizations and managing cross-functional teams
- Bachelor’s degree
What the Team is Saying
SoFi Compensation & Benefits Highlights
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Healthcare Strength — Benefits materials describe comprehensive medical, dental, and vision coverage with mental‑health support, EAP, and wellness programs. Feedback suggests some plans include options with 100% company‑paid premiums.
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Parental & Family Support — Parental and family supports include up to 12 weeks fully paid parental leave, fertility/adoption resources, and subsidized backup child and elder care. Pet insurance is also available.
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Leave & Time Off Breadth — Time away benefits include flexible vacation for exempt employees, generous PTO/sick time for non‑exempt staff, and paid holidays. Early‑release “SoFi Fridays” are also cited.
SoFi Insights
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What We Do
SoFi wasn’t built to be a bank. Or a technology company. We were built for one mission: help people achieve financial independence so they can realize their ambitions. Redefining an entire industry isn’t easy work—and it’s not for the faint of heart. It takes a certain kind of team. People with diverse perspectives and expertise, united by a common sense of purpose. People willing to challenge assumptions but always do the right thing. People proving that innovation and responsibility don’t have to compete, but can come together to create something truly unconventional in the world. For the last eight years, we’ve been charting this new path forward. We call it The SoFi Way. At SoFi, we don’t just talk about culture: we live it. The SoFi Way is how we show up every day, how we make decisions, and how we build for our members, clients, and each other.
Why Work With Us
Together with our members, we’re changing the way people think about and interact with personal finance. We’re a next-generation Fintech company using innovative, mobile-first technology to help our members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront.
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SoFi Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
For the majority of our workforce who work on a hybrid schedule, the in-office requirement is a handful of days per month!
