At Hilton Abu Dhabi Yas Island, a Cluster Social Media Coordinator is responsible for creating, managing, and optimizing engaging digital content across the hotel’s social media platforms. This role plays a key part in strengthening brand presence, driving guest engagement, promoting hotel offerings, and supporting revenue-generating campaigns through compelling storytelling and visual content.
ResponsibilitiesPlan, create, and publish high-quality content (images, videos, reels, stories, captions) for platforms such as Instagram, Facebook, LinkedIn, and others as relevant.
Capture on-site photo and video content showcasing rooms, dining, experiences, events, staff, and guest moments.
Write engaging, on-brand captions and short-form copy aligned with the hotel’s tone of voice.
Execute the social media content calendar in line with marketing campaigns, seasonal promotions, and brand guidelines.
Support launches of hotel offers, events, F&D promotions, and partnerships through social media.
Stay up to date with social media trends, formats, and platform updates relevant to hospitality.
Community Management
Monitor social media channels daily and respond to comments, messages, and reviews in a timely and professional manner.
Engage with followers to build community, encourage user-generated content, and enhance brand loyalty.
Performance Tracking & Reporting
Track performance metrics such as reach, engagement, follower growth, and content performance.
Prepare regular reports with insights and recommendations for improvement.
Basic graphic design skills
Experienced with latest AI tools for content creation and editing
Coordinate with external agencies, influencers, or photographers when required.
Ensure all content reflects brand standards and hotel values.
- Excellent written, spoken and read English proficiency
- Previous Marketing experience in a similar environment (hospitality, agency or airlines)
- Excellent verbal and written communications skills – confident and effective verbal and written communicator
- Strong interpersonal skills to enable communication to wide audience and manage relationships
- Strong understanding of local market
- Creative and ideas orientated
- Positive, enthusiast and team player
- Excellent organizational and planning skills
- Ability to work under pressure at all times
Skills Required
- Excellent written, spoken, and reading proficiency in English
- Previous marketing experience in hospitality, an agency, or airlines
- Excellent verbal and written communication skills
- Strong interpersonal and relationship-management skills
- Strong understanding of the local market
- Creativity and idea-oriented mindset
- Positive attitude and ability to work as part of a team
- Excellent organizational and planning skills
- Ability to work under pressure
Hilton Compensation & Benefits Highlights
-
Wellbeing & Lifestyle Benefits — Go Hilton provides heavily discounted hotel stays for team members and extends access to family and friends, with up to 110 discounted nights and rates as low as $40 in some cases. Additional wellbeing resources include an Employee Assistance Program, mental-health support, caregiving resources, and programs like Thrive and sabbaticals.
-
Retirement Support — A 401(k) is offered with a company match of 100% on the first 3% of eligible pay plus 50% on the next 2%. This structure provides meaningful employer support for long‑term savings.
-
Parental & Family Support — New parents receive 4 weeks of fully paid parental leave, with birthing parents receiving an additional 8 weeks for a total of 12 weeks. Support extends to adoption assistance up to $10,000 per eligible child and resources for caregiving.
Hilton Insights
What We Do
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 22 world-class brands comprising nearly 7,300 properties and more than 1.1 million rooms, in 123 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a top spot on Fortune's 100 Best Companies to Work For list and been recognized as a global leader on the Dow Jones Sustainability Indices for six consecutive years. Hilton has introduced several industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 165 million members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.
Hilton Offices
OnSite Workspace
