Channel Marketing Specialist B2C

Reposted 16 Days Ago
Be an Early Applicant
Almaty, KAZ
In-Office
Mid level
Digital Media • Hardware • Other • Retail
The Role
The Channel Marketing Specialist B2C role involves executing promotional campaigns, managing in-store and online brand presence, and training retail staff to drive sales efforts.
Summary Generated by Built In

As part of the Central and Eastern Europe (CEE) region, our Representative Office in Kazakhstan supports Canon’s business across Kazakhstan and Kyrgyzstan.
We are seeking a proactive and results-driven Channel Marketing Specialist B2C to support sales by ensuring effective in-store and online brand execution, implementing promotional campaigns, and coordinating POS activities. This role includes managing field teams, driving local sell-out initiatives, training retail staff, and collaborating with partners to plan and execute demand-generating actions.

Responsibilities

Your key responsibilites:
⦁ Retail & Online Presence – Ensure consistent and impactful brand appearance across all in-store and online touchpoints.
⦁ Campaign Execution – Implement centrally developed promotions and local sell-out activities, both online and offline.
⦁ POS & Merchandising – Create and manage point-of-sale materials and coordinate promoter and merchandiser activities
⦁ Partner Collaboration – Work closely with Key Account Managers to manage activities and align on marketing plans with Canon partners.
⦁ Training & Enablement – Organize product and sales training sessions to empower retail staff and enhance customer engagement.
⦁ Market Insight –Analyze market trends, and support the execution of demand-generating initiatives at the point of sale.

Qualifications

⦁ Proven experience in marketing, ideally within a multinational environment
⦁ Experience in the consumer electronics industry is an advantage
⦁ Educational background in Marketing, Business, or a related field
⦁ Solid understanding of the consumer market and product landscape
⦁ Fluent in Business English
⦁ A strong sales mindset with a proactive and positive attitude
⦁ Excellent communication and collaboration skills
⦁ High integrity, reliability, and professionalism
⦁ Ability to work independently and as part of a team

About Us

At Canon, we’ve been empowering people to capture, create, and share their world for over 85 years. As a global leader in imaging and technology, we thrive on bold thinking, collaboration, and the drive to shape a better future.
Our CCEE central hub in Vienna is collaborating seamlessly with local teams across 9 countries to lead Canon’s vision across 24 markets. Together, we’re building a vibrant, inclusive culture where ideas spark change and people grow.
Rooted in our philosophy of Kyosei—living and working together for the common good—we’re committed to sustainability, inclusion, and innovation that makes a difference.
Why Join Us?
Because here, your work matters. You’ll be part of a company that’s not just shaping technology — we’re shaping how people see and experience the world.
At Canon, we nurture your potential—enhancing your skills and fostering your personal growth.
We believe in balance—where hard work meets flexibility, and innovation meets purpose.
If you’re visionary, innovative, and ready to make an impact – we’d love to hear from you.

Skills Required

  • Proven experience in marketing, ideally within a multinational environment
  • Experience in the consumer electronics industry is an advantage
  • Educational background in Marketing, Business, or a related field
  • Fluent in Business English
  • Excellent communication and collaboration skills

Canon Inc. Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Canon Inc. and has not been reviewed or approved by Canon Inc..

  • Healthcare Strength Health coverage spans comprehensive medical, dental, and vision options in the U.S., alongside added support via a dedicated health insurance society in Japan. Wellbeing resources and personal health consultant access are also highlighted within certain plans.
  • Retirement Support Retirement programs include a 401(k) with company match in the U.S. and corporate pension arrangements in Japan. Disclosures describe both defined-benefit and defined-contribution elements that supplement national systems.
  • Parental & Family Support Family-support policies in Japan extend childcare leave, caregiver leave, and reduced-hour schedules beyond legal minimums. Several group companies have earned government accreditation for family-friendly practices and promote active paid-leave usage.

Canon Inc. Insights

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The Company
HQ: Ohta-ku, Tokyo
5,132 Employees
Year Founded: 1937

What We Do

Canon Inc., headquartered in Tokyo, Japan, is a leader in the fields of professional and consumer imaging equipment, industrial equipment and information systems. Canon’s extensive range of products includes production printers, multifunction office systems, inkjet and laser printers, cameras, video and cinematography equipment, network cameras, medical systems and semiconductor-manufacturing equipment. Originally established in 1937 as Precision Optical Industry, Co., Ltd., a camera manufacturer, Canon has successfully diversified and globalized to become a worldwide industry leader in professional and consumer imaging systems and solutions. With approximately 180,000 employees worldwide, the Canon Group includes manufacturing and marketing subsidiaries in Japan, the Americas, Europe, Asia and Oceania; and a global R&D network with companies based in the United States, Europe, Asia and Australia. Visit the Canon Inc. website at: global.canon

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