Channel Development Manager

Posted Yesterday
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Hiring Remotely in Green Bay, WI, USA
Remote or Hybrid
85K-90K Annually
Mid level
eCommerce • Information Technology • Retail • Industrial
North America's leading B2B supplier of maintenance, repair and operating supplies and related services.
The Role
Develop and execute channel and go-to-market strategies for automotive, government, fleet, and electric vehicle markets. Lead customer rollouts, coordinate cross-functional teams, expand market opportunities, and provide customer and market insights supporting product, pricing, and promotional decisions. The role requires sales leadership, project management, financial planning, presentations, and 30–40% travel.
Summary Generated by Built In
Work Location Type: Green Bay, Wisconsin Hybrid / Remote Out Of Area
Imperial Supplies, a Grainger Company, is a national distributor of quality maintenance products. Serving the fleet maintenance industry since 1958, Imperial has formed lasting relationships with customers by tailoring our services to meet their changing needs.
Our welcoming workplace enables you to learn, grow and make a difference by keeping businesses running and their people safe. As a Great Place to Work-Certified™ company, we're looking for passionate people to join our team as we continue leading the industry.
Are you a driven sales professional looking for a role where you can shape strategic direction and influence key business growth? Imperial Supplies is seeking an Outside Sales Manager focused on automotive and GPO developing and executing market-specific strategies across our distribution channels, helping us reach our ambitious sales goals.
Benefits Imperial Offers: Competitive salary, remote or hybrid schedule promoting work/life balance, Immediate medical, dental, vision; 12 hours of PTO for every full month worked (up to 144 hours a year!) , 7 paid holidays and 6% of annual earnings contributed to your retirement, immediately vested!
We are looking for a sales leader who is comfortable working cross-functionally and eager to develop strong customer and market-focused strategies. From large-scale customer rollouts to new market development, you will be an essential partner in Imperial's expansion into key areas like Automotive, Government, Fleet, and Electric Vehicles.
Why This Role?
  • High-Impact Projects: Drive the launch of new channel initiatives, coordinating with teams across the company to execute large customer rollouts and deliver results.
  • Innovative Market Approach: Be part of pioneering market strategies like sustainability initiatives and new technology expansions, including electric vehicles.
  • Collaborative Environment: Work closely with departments across Imperial Supplies, including Procurement, Marketing, and Revenue Management, to align strategies and ensure successful market execution.

Role Responsibilities:
  • Strategic Execution: Lead go-to-market plans for top-priority customer segments, supporting Imperial's growth goals through structured channel strategies and insight-based planning.
  • Market Development: Focus on customer and market needs in key sectors, crafting sales approaches to expand in areas such as Automotive, Government, and Fleet.
  • Project & Customer Rollout Management: Manage end-to-end large customer rollouts, aligning internal resources and objectives with customer expectations.
  • Cross Department Coordination: Serve as a key collaborator, working with Revenue Management, Marketing, and other departments to ensure successful implementation of new strategies.
  • Insight-Driven Recommendations: Provide market and customer insights to inform product development, promotions, and pricing strategies.

What We Are Looking For:
  • Education: Bachelor's degree or equivalent experience (Master's degree is a plus).
  • Experience: 3-5 years of sales experience, with a history of managing complex projects across various business functions. Channel development experience preferred. Experience working with government contracts.
  • Skills: Strong communication, project management, financial planning, and presentation skills are essential.
  • Travel: This role includes 30-40% travel to meet with key partners and support market expansion.

Salary range: $85,000 - $90,000 with bonus opportunities.
Physical Requirements: Primarily office-based, with time spent sitting, standing, and walking.
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, protected veteran status or any other protected characteristic under federal, state, or local law. We are proud to be an equal opportunity workplace.
We are committed to fostering an inclusive, accessible work environment that includes both providing reasonable accommodations to individuals with disabilities during the application and hiring process as well as throughout the course of one's employment, should you need a reasonable accommodation during the application and selection process, including, but not limited to use of our website, any part of the application, interview or hiring process, please advise us so that we can provide appropriate assistance.
#LI-JS1

Skills Required

  • Bachelor's degree or equivalent experience
  • 3–5 years of sales experience
  • Experience managing complex projects across multiple business functions
  • Strong communication skills
  • Project management skills
  • Financial planning skills
  • Presentation skills
  • Channel development experience
  • Experience working with government contracts
  • Master's degree

What the Team is Saying

Grainger Compensation & Benefits Highlights

  • Retirement Support — Retirement offerings are a standout, including a 6% company 401(k) contribution each pay period, immediate vesting in some cases, and profit sharing. The presence of an employee stock purchase program further augments long‑term financial support.
  • Healthcare Strength — Health coverage is described as comprehensive with multiple plan options, HSA/FSA availability, disability and life insurance, and day‑one eligibility for many roles. Premiums are at times characterized as relatively affordable compared with typical options.
  • Leave & Time Off Breadth — Paid time off and holidays are portrayed as generous and accrue early, with structured PTO that increases with tenure. Paid parental leave is also included for eligible employees, supporting time away when needed.

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The Company
HQ: Lake Forest, IL
26,000 Employees
Year Founded: 1927

What We Do

Grainger is a leading broad line distributor with operations primarily in North America and Japan. We Keep The World Working® by serving more than 4.6 million customers worldwide with products delivered through innovative technology and deep customer relationships. We’re dedicated to providing value for customers, fostering an engaging culture for team members and driving strong financial results. Our welcoming workplace enables you to learn, grow and make a difference by keeping businesses running and their people safe. As a Platinum Employer on the Where You Work Matters list, a 2026 Glassdoor Best Place to Work and a Great Place to Work-Certified™ company, we’re looking for passionate people to join our team as we continue leading the industry. Find your way with Grainger at jobs.grainger.com.

Why Work With Us

We're proud of our people-focused culture. We embrace new ways of thinking and recognize everyone as an individual. At Grainger, we have a welcoming workplace where you can fell comfortable, confident and learn and grow at any career stage, all while fulfilling our purpose to keep the world working.

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