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Who we are:
Shape a brighter financial future with us.
Together with our members, we’re changing the way people think about and interact with personal finance.
We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.
The role:
Join one of the fastest growing businesses within the SoFi ecosystem! The Segment Lead for deposits will have end-to-end responsibility for growing member deposits, including strategy, execution, competitive insights, and pricing. This individual will interface with a cross-functional team of Marketing, Product, Engineering, Design, Operations, and Compliance counterparts and have regular exposure to senior leaders of SoFi. The ideal candidate will be a strategic thinker who is analytically proficient, a strong communicator, and an executor with a proven track record of driving change.
What you’ll do:
- Develop and execute the deposits growth strategy to drive customer acquisition, engagement, and retention
- Own the end-to-end deposit lifecycle, including pricing (APY), promotions, and distribution channels
- Leverage data and analytics to drive decision-making, including customer segmentation, behavioral insights, and competitive intelligence
- Oversee deposit forecasting and balance sheet management in collaboration with Finance and Treasury to optimize liquidity and funding costs
- Partner with Engineering, Product, and Design teams to enhance the value proposition
- Work closely with Marketing to develop and execute targeted campaigns to attract and retain customers
- Ensure regulatory compliance and risk management by working with Compliance, Risk, and Legal teams to uphold best practices
- Communicate insights and recommendations to stakeholders in a clear and concise manner, including presenting to senior leadership
- Be seen as a subject matter expert and provide through leadership on the long-term strategy of the business
What you’ll need:
- Overall 10+ years of consumer banking and/or payment business experience
- Bachelor's or Master's degree in an analytical field (e.g., Economics, Finance, Mathematics, Engineering etc.)
- Comfortable working hands-on with large analytical datasets to direct analysis and extract business insights. Excellent analytical and problem-solving skills combined with strong business judgment to turn data into actionable insights
- Ability to drive timely desired outcomes working collaboratively with various functional stakeholders
- Ability to work across multiple lines of business and effectively prioritize tasks. Ability to deal with ambiguity and competing objectives in a fast-paced environment.
- Excellent verbal and written communication skills, with the ability to effectively communicate with all levels of the organization
- In-depth understanding of the financials (P&L) dynamics of the deposit businesses
Nice to have:
- Experience in deposit forecasting or pricing function of a deposit business
- Proficient in SQL, Excel, and PPT; knowledge of Python and/or R a strong plus
What the Team is Saying
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What We Do
SoFi wasn’t built to be a bank. Or a technology company. We were built for one mission: help people achieve financial independence so they can realize their ambitions. Redefining an entire industry isn’t easy work—and it’s not for the faint of heart. It takes a certain kind of team. People with diverse perspectives and expertise, united by a common sense of purpose. People willing to challenge assumptions but always do the right thing. People proving that innovation and responsibility don’t have to compete, but can come together to create something truly unconventional in the world. For the last eight years, we’ve been charting this new path forward. We call it The SoFi Way. At SoFi, we don’t just talk about culture: we live it. The SoFi Way is how we show up every day, how we make decisions, and how we build for our members, clients, and each other.
Why Work With Us
Together with our members, we’re changing the way people think about and interact with personal finance. We’re a next-generation Fintech company using innovative, mobile-first technology to help our members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront.
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