The Role
Own the full outbound sales cycle for SME merchant acquisition, from prospecting and cold outreach through discovery, negotiation, onboarding, and activation. Build a self-generated pipeline, engage founders and decision-makers, sell BNPL and other financial solutions, manage CRM data and KPIs, negotiate commercial terms, and coordinate with Risk, Product, Operations, and Onboarding teams. Maintain merchant relationships after launch, drive adoption, and provide market feedback while adapting to evolving fintech products.
Summary Generated by Built In
This is a role for a true hunter.
We are scaling one of the fastest-moving BNPL platforms in the region, and we are looking for a hungry, self-driven Business Development Executive to take our SME merchant acquisition engine to the next level. This is a 100% outbound sales role — there are no inbound leads and no pre-assigned deals. You'll be set up with the tools and prospect lists to hit the ground running, but building your pipeline from zero is on you.
You will own the full sales cycle end-to-end: identifying high-potential SME merchants, opening doors with founders and decision-makers, running consultative discovery, pitching game-changing financial solutions, negotiating commercial terms and driving merchants all the way through onboarding to live activation.
If you thrive in a fast-paced, high-growth, entrepreneurial environment, love the thrill of the close, and want real ownership from day one — this is your seat.
We are scaling one of the fastest-moving BNPL platforms in the region, and we are looking for a hungry, self-driven Business Development Executive to take our SME merchant acquisition engine to the next level. This is a 100% outbound sales role — there are no inbound leads and no pre-assigned deals. You'll be set up with the tools and prospect lists to hit the ground running, but building your pipeline from zero is on you.
You will own the full sales cycle end-to-end: identifying high-potential SME merchants, opening doors with founders and decision-makers, running consultative discovery, pitching game-changing financial solutions, negotiating commercial terms and driving merchants all the way through onboarding to live activation.
If you thrive in a fast-paced, high-growth, entrepreneurial environment, love the thrill of the close, and want real ownership from day one — this is your seat.
Key Responsibilities
Build the Pipeline — From Zero
• Own end-to-end pipeline generation through relentless, self-generated outbound activity.
• Use the tools and prospect lists provided as a launchpad — then take the pipeline far beyond them.
• Research and map high-potential SME merchants, verticals and micro-markets.
• Identify and engage business owners, founders and key decision-makers.
• Execute high-volume cold calling, multi-channel outreach, field visits and merchant meetings.
• Consistently generate qualified opportunities with zero reliance on inbound or marketing-sourced leads.
• Keep the funnel healthy — continuously replenish, qualify and prioritise.
• Use CRM and sales data to track your KPIs, read your funnel and sharpen conversion.
Sell, Close, Activate
• Own opportunities end-to-end: prospect > discovery > pitch > close > onboarding > activation.
• Run consultative, value-based discovery with SME owners to uncover real business pain.
• Pitch and sell BNPL, LTF and our expanding suite of merchant financial solutions.
• Deliver compelling product demos and tailored commercial proposals.
• Handle objections with confidence and drive deals to signature.
• Stay hands-on until the merchant is fully live and transacting.
Commercial & Negotiation
• Lead commercial conversations with SME merchants and articulate clear value.
• Negotiate within approved commercial frameworks to land win-win outcomes.
• Secure the right internal approvals and keep deals moving at pace.
• Escalate complex commercial matters appropriately — while retaining full ownership of the opportunity.
Cross-Functional Collaboration
• Partner closely with Risk, Scoring, Onboarding, Product and Operations.
• Understand internal requirements and constraints and work with them, not around them.
• Proactively chase down blockers and drive outstanding actions to closure.
• Act as the bridge between the merchant and internal stakeholders.
• Feed merchant insight and market intelligence back into the business.
Merchant Experience & Growth
• Support merchants through a smooth, friction-free onboarding journey.
• Drive activation and follow up post go-live to ensure adoption.
• Spot early issues, capture merchant feedback and route it to the right teams.
• Be genuinely merchant-obsessed — the relationship does not end at signature.
Product & Market Agility
• Become a subject-matter expert on BNPL and LTF.
• Ramp fast on new propositions as they launch — including SME Financing and Tabby Card.
• Adapt pitch, positioning and messaging as products, processes and market conditions evolve.
• Thrive in ambiguity — we are building as we scale.
• Own end-to-end pipeline generation through relentless, self-generated outbound activity.
• Use the tools and prospect lists provided as a launchpad — then take the pipeline far beyond them.
• Research and map high-potential SME merchants, verticals and micro-markets.
• Identify and engage business owners, founders and key decision-makers.
• Execute high-volume cold calling, multi-channel outreach, field visits and merchant meetings.
• Consistently generate qualified opportunities with zero reliance on inbound or marketing-sourced leads.
• Keep the funnel healthy — continuously replenish, qualify and prioritise.
• Use CRM and sales data to track your KPIs, read your funnel and sharpen conversion.
Sell, Close, Activate
• Own opportunities end-to-end: prospect > discovery > pitch > close > onboarding > activation.
• Run consultative, value-based discovery with SME owners to uncover real business pain.
• Pitch and sell BNPL, LTF and our expanding suite of merchant financial solutions.
• Deliver compelling product demos and tailored commercial proposals.
• Handle objections with confidence and drive deals to signature.
• Stay hands-on until the merchant is fully live and transacting.
Commercial & Negotiation
• Lead commercial conversations with SME merchants and articulate clear value.
• Negotiate within approved commercial frameworks to land win-win outcomes.
• Secure the right internal approvals and keep deals moving at pace.
• Escalate complex commercial matters appropriately — while retaining full ownership of the opportunity.
Cross-Functional Collaboration
• Partner closely with Risk, Scoring, Onboarding, Product and Operations.
• Understand internal requirements and constraints and work with them, not around them.
• Proactively chase down blockers and drive outstanding actions to closure.
• Act as the bridge between the merchant and internal stakeholders.
• Feed merchant insight and market intelligence back into the business.
Merchant Experience & Growth
• Support merchants through a smooth, friction-free onboarding journey.
• Drive activation and follow up post go-live to ensure adoption.
• Spot early issues, capture merchant feedback and route it to the right teams.
• Be genuinely merchant-obsessed — the relationship does not end at signature.
Product & Market Agility
• Become a subject-matter expert on BNPL and LTF.
• Ramp fast on new propositions as they launch — including SME Financing and Tabby Card.
• Adapt pitch, positioning and messaging as products, processes and market conditions evolve.
• Thrive in ambiguity — we are building as we scale.
Skills, Knowledge and Expertise
• 1–2 years of professional experience in sales, business development or another target-driven commercial role.
• Proven outbound sales and prospecting track record — you have personally generated your own pipeline.
• Demonstrated ability to create opportunities independently, from a standing start.
• Bachelor's degree.
• Fluent Arabic and English.
• Exceptional communication, presence and interpersonal skills.
• Strong commercial acumen and negotiation ability.
• Comfortable and energised by a target-driven, high-accountability environment.
• Ability to independently own, manage and forecast a pipeline.
• Comfortable working with CRM and sales data — tracking KPIs, analysing your funnel and prioritising on evidence (Excel / Google Sheets level)
• Grit, resilience, persistence and relentless follow-through.
Nice to Have (Not a Deal-Breaker)
• B2B or SME sales exposure.
• FinTech, BNPL, payments, banking or lending background.
• Financial or technology solution selling.
• Merchant acquisition or field sales experience.
• Track record selling directly to business owners and decision-makers.
• CRM proficiency and data-driven pipeline discipline.
• Strong Excel / Google Sheets and CRM reporting — pivot tables, dashboards, basic funnel analysis.
• Proven outbound sales and prospecting track record — you have personally generated your own pipeline.
• Demonstrated ability to create opportunities independently, from a standing start.
• Bachelor's degree.
• Fluent Arabic and English.
• Exceptional communication, presence and interpersonal skills.
• Strong commercial acumen and negotiation ability.
• Comfortable and energised by a target-driven, high-accountability environment.
• Ability to independently own, manage and forecast a pipeline.
• Comfortable working with CRM and sales data — tracking KPIs, analysing your funnel and prioritising on evidence (Excel / Google Sheets level)
• Grit, resilience, persistence and relentless follow-through.
Nice to Have (Not a Deal-Breaker)
• B2B or SME sales exposure.
• FinTech, BNPL, payments, banking or lending background.
• Financial or technology solution selling.
• Merchant acquisition or field sales experience.
• Track record selling directly to business owners and decision-makers.
• CRM proficiency and data-driven pipeline discipline.
• Strong Excel / Google Sheets and CRM reporting — pivot tables, dashboards, basic funnel analysis.
Benefits
- We are an international team of inspired professionals located all over the globe.
- We have an inclusive company culture, embracing diversity, integrity and transparency. We strive for work-life balance and cherish the moments you spend with your loved ones, off-work. In the same spirit as for our product, we are caring and nurturing for our employees.
- Our people are granted 100% trust and freedom to apply their own vision and come up with their ideas from day 1 at Tabby. You are the one who takes responsibility for your area of work. We encourage everyone to think and make decisions like Tabby was their own business, well because it is. Our employee stock options programme is available for everyone.
- You will have an opportunity to learn and grow in one of the fastest growing fin tech companies in the region
- We offer you relocation support as well as we guide you through all the process.
- We’ll set you up with the devices required for your work.
About
Tabby creates financial freedom in the way people shop, earn and save, by reshaping their relationship with money.The company’s flagship offering allows shoppers to split their payments online and in-store with no interest or fees. Over 32,000 global brands and small businesses, including Amazon, Noon, IKEA and Shein use Tabby to accelerate growth and gain loyal customers by offering easy and flexible payments online and in stores.Tabby has generated over $7 billion in transaction volume for its partner brands and has the highest rated, most reviewed, largest and fastest growing app of any fintech in the GCC region.Tabby launched operations in 2020 and has raised +$1 billion in equity and debt funding from global and regional investors.
Skills Required
- 1–2 years of professional experience in sales, business development, or another target-driven commercial role
- Proven outbound sales and prospecting track record with personally generated pipeline
- Ability to create sales opportunities independently from a standing start
- Bachelor’s degree
- Fluency in Arabic and English
- Exceptional communication, interpersonal, and presentation skills
- Strong commercial acumen and negotiation ability
- Ability to independently own, manage, and forecast a sales pipeline
- Comfort working in a target-driven, high-accountability environment
- Ability to use CRM and sales data to track KPIs, analyze funnels, and prioritize opportunities
- Grit, resilience, persistence, and strong follow-through
- B2B or SME sales experience
- FinTech, BNPL, payments, banking, or lending experience
- Financial or technology solution selling experience
- Merchant acquisition or field sales experience
- Experience selling directly to business owners and decision-makers
- CRM reporting, pivot tables, dashboards, or basic funnel analysis experience
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The Company
What We Do
Tabby is a financial technology company on a mission to create financial freedom by reshaping people's relationship with money through buy now, pay later services, allowing consumers to split purchases into interest-free payments.
