- Gather, analyze, and document business requirements from clients and internal stakeholders in the FMCG domain.
- Understand FMCG business processes, including sales operations, distributor management, order processing, inventory management, and secondary sales.
- Analyze existing workflows and identify opportunities for process improvement and automation.
- Translate business requirements into functional specifications, Business Requirement Documents (BRDs), Functional Requirement Documents (FRDs), user stories, and process flow diagrams.
- Work closely with product managers, developers, QA teams, and implementation teams to ensure business requirements are accurately translated into software features.
- Support the implementation and enhancement of Sales Force Automation (SFA) and Distribution Management System (DMS) solutions.
- Coordinate with clients to clarify requirements, validate proposed solutions, and ensure alignment with business objectives.
- Assist in functional testing, user acceptance testing (UAT), defect validation, and requirement sign-off.
- Analyze sales data, distribution metrics, and operational reports to identify trends, gaps, and improvement opportunities.
- Prepare functional documentation, user guides, and training materials as required.
- Monitor project progress, communicate requirement changes, and ensure timely delivery of business solutions.
- 2–4 years of experience as a Business Analyst, preferably in the FMCG industry.
- Strong understanding of FMCG sales, distribution, retail operations, distributor networks, and order management.
- Experience working with Sales Force Automation (SFA), Distribution Management Systems (DMS), or similar business applications is preferred.
- Proficiency in requirement gathering, business process mapping, gap analysis, and functional documentation.
- Good analytical, problem-solving, and data interpretation skills.
- Familiarity with Microsoft Excel, reporting tools, and data analysis techniques.
- Ability to communicate effectively with clients, business users, and technical teams.
- Strong documentation, presentation, coordination, and stakeholder management skills.
- Experience working with FMCG sales teams, distributors, stockists, or trade partners.
- Knowledge of primary sales, secondary sales, beat planning, route management, order booking, and sales reporting.
- Exposure to Agile methodologies, Jira, or other project management tools.
- Experience in software implementation, product development, or client-facing business analysis.
Skills Required
- 2-4 years of experience as a Business Analyst, preferably in the FMCG industry
- Strong understanding of FMCG sales, distribution, retail operations, distributor networks, and order management
- Experience with Sales Force Automation, Distribution Management Systems, or similar business applications
- Proficiency in requirement gathering, business process mapping, gap analysis, and functional documentation
- Good analytical, problem-solving, and data interpretation skills
- Familiarity with Microsoft Excel, reporting tools, and data analysis techniques
- Ability to communicate effectively with clients, business users, and technical teams
- Strong documentation, presentation, coordination, and stakeholder management skills
- Experience working with FMCG sales teams, distributors, stockists, or trade partners
- Knowledge of primary sales, secondary sales, beat planning, route management, order booking, and sales reporting
- Exposure to Agile methodologies, Jira, or other project management tools
- Experience in software implementation, product development, or client-facing business analysis
What We Do
SANeForce is a leading provider of cloud-based Sales Force Automation (SFA) Software and Customer Relationship Management (CRM) solutions for the pharmaceutical, healthcare and related industries. Our platform helps organizations streamline field force operations, automate reporting, manage customer interactions, optimize sales activities, and improve overall business productivity. With solutions such as MR Reporting, E-Detailing, Tour Planning, Order Booking, Expense Management, and Analytics, SANeForce enables businesses to make data-driven decisions and achieve better sales performance.
Why Work With Us
SANeForce delivers industry-focused CRM and SFA solutions that help businesses digitize and optimize field operations. Employees get opportunities to work on innovative products, learn new technologies, collaborate with skilled teams, and grow their careers in a supportive, customer-focused, and fast-paced environment.








