The Brand Specialist works on understanding and gathering consumer insights and market research, specifically what drives TOM awareness, brand salience and per capita consumption. Working closely with the Brand Manager to contribute to the annual business plan by creating, planning and executing brand, advertising, new products and packaging initiatives while ensuring the brand is portrayed in the right way.
Job DescriptionConsumer Insights and Market Research
Turn data into compelling insights, which are actionable and relevant, and ensure these insights are addressed through adequate ideas and plans.
When focusing on the younger segment of the target group, monitor the consumer’s perception about brand and products in social media.
Brand Management
Lead and contribute the "brand part" of projects of marketing peers as well as on/off premise and trade marketing.
Build new cross-functional tools, such as sales/marketing programs or trade marketing.
Work closely with the Brand Manager and all other country marketing specialists and International HQ specialists to share learnings, best practices, align plans, share latest updates and insights.
Instigate and participate in creative sessions to develop tactics and assess best practice case studies.
Always have the "consumer" and "brand" eye in every single project and ensure we talk to the consumer in the most effective and efficient way with a strong focus on digital and social media, while ensuring that all the communication stays within the brand equity.
Sustains or strengthens the brand part of the trial and awareness study; past 4 week/12-month consumption, TOM awareness and brand salience.
Advertising and Creative
Create branding and through the line communication for specific marketing projects in strong collaboration with the respective marketing functions.
Develop and implement the ideal advertising plan ensuring international and local learnings and the right country-specific level of digital and social components, and always with international best practices in mind.
Control creative and media agencies to ensure correct contractual set-up and strong working relationships to deliver world class creative output.
Manage the media agency with prudence, to ensure a best possible value-for-money advertising plan.
Annually review media planning and buying with the agency and international.
Product and Packaging Innovation
Leads and manages solid product launches together with sales, finance and other marketing functions and acts as the key contact for Red Bull HQ.
Understand which packaging solution addresses country-specific needs, as well as leads and manages the launch proposal.
Collects all learnings to share locally and with International HQ.
General Management
Supports the Brand Marketing Manager to develop and implement the annual business plan.
Prepares, together with the Brand Marketing Manager, the annual plan and financial budgets/P&L in co-operation with the marketing and sales team.
Manages and maintains the agreed budget.
Qualifications2+ years of marketing experience
FMCG brand marketing skills, knowledge and experience.
Clear understanding of competitor activity and consumer behaviour in a brand and FMCG context.
Generate consumer insights and translate them in to successful brand initiatives.
Implement the business strategy successfully, while managing associated changes and people processes.
Strong analytical ability and commercial acumen to understand financial statements and market trends.
Effective negotiation and interpersonal skills.
High standard of integrity with a passion for the brand and commitment to Red Bull values.
An entrepreneurial "can-do" attitude facilitated by continuous learning and application of appropriate "best practices".
Ability to focus and follow through on priorities and deliver quality results.
Proactive, self-motivated, resilient.
University degree
Fluent in English
Additional InformationRed Bull Kazakhstan LLP (“Company”) undertakes to ensure proper processing (including storage and use) and protection of personal data received by the Company from an applicant in accordance with the laws of the Republic of Kazakhstan.
By continuing to fill in the information I give my consent to collect and process my personal data to the Company and third parties currently associated and to be associated with the Company under any legal relations aimed at obtaining, storing, using and disseminating my personal data, but not contradicting the laws of the Republic of Kazakhstan, and to modify and (or) amend my personal data based on my application or otherwise, which is not contrary to the laws of the Republic of Kazakhstan, which are recorded on electronic, paper and (or) other tangible media.
Skills Required
- 2+ years of marketing experience
- FMCG brand marketing skills
- University degree
- Fluent in English
Red Bull Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Red Bull and has not been reviewed or approved by Red Bull.
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Healthcare Strength — Health coverage is characterized by comprehensive medical, dental, and vision plans alongside robust mental health access, including up to 25 free coaching/therapy sessions and digital physical therapy. Wellness initiatives such as gym subsidies, on-site fitness classes, and Fit For Flight further enhance overall healthcare value.
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Parental & Family Support — Family supports include paid family leave, incentives for healthy pregnancies, coverage for doulas/midwives, free breast milk shipment, and caregiving resources like subsidized back-up care. Adoption and surrogacy reimbursement up to $25,000 and parenting support tools broaden accessibility across family stages.
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Leave & Time Off Breadth — Paid time off is positioned as generous, typically ranging from 20–30 days annually, with Red Bull North America noted at 36 days. A paid holiday schedule complements vacation and leave options.
Red Bull Insights
What We Do
Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com
