Primary function will be the creation and maintenance of brand level thought leadership content used in marketing campaigns and thought leadership programs, as well as collaborating with peers and colleagues on strategy and reporting. It is expected that this person will have a background in brand marketing and hands-on familiarity with AI tools to help write prompts, manage a content library, and scale overall production of content on behalf of the portfolio. Brand marketing acumen and familiarity with AI tools for producing content are musts. Be ready to hustle and produce quality work.
What You'll Do
In effect, this role is about running a content studio, seeding the marketplace with thought leadership narratives on behalf of a strategically assembled portfolio of individual brands. Primary responsibility is to develop and catalog content supporting the Cox Automotive Retail Solutions brand-level thought leadership and executive visibility program, with an eye toward continuous measurable progress in content quality and efficiency/scale of production.
Day to day:
- Work with business, product, and sales leaders to craft, personalize and help deliver brand level thought leadership in the form of speaking opportunities, interviews, etc.
- Leverage and develop AI prompts to draft/produce video scripts, presentation talking points, scripts, and blog articles for Cox Automotive leaders, capturing their personal voice
- Develop a working understanding of the Retail portfolio story and the brands/products within it to serve as human editor and finalize content for publication
- Building and optimizing living content libraries for 1) prompts written to generate content, and 2) the cultivated content (recent/pertinent videos, scripts, blogs, etc.) that fuels the intelligence of AI tools
- Work with internal research team to initiate studies and translate findings into client-facing educational content
- Brainstorm topics for brand awareness and educational content opportunities
- Partner with creative agency and leverage AI tools to develop assets including eBooks, presentations, and videos
- Manage project timelines and communicate with stakeholders to ensure timely project completion
This position might also be called on to assist in the development of product-touching marketing campaigns, including:
- Translate key product information into succinct, persuasive copy
- Partner with Product Marketing partners to ensure effective, up to date product info
- Review content and creative to ensure compliance with brand voice, strategy and guidelines
- Proof and provide constructive feedback on messaging in brand assets, including emails, display ads and landing pages
- Project manage marketing team members and agency partners as needed
What's in It for You?
Here's a sneak peek at the benefits you could experience as a Cox employee:
- A competitive salary and top-notch bonus/incentive plans.
- Exceptional work-life balance, flexible time-off policies and accommodating work schedules.
- Comprehensive healthcare, with multiple options for individuals and families.
- Generous 401(k) retirement plans with company match.
- Professional development and continuing education opportunities.
- Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.
- Extra perks like pet insurance, employee discounts and much more.
Who You Are
Minimum:
- Bachelor's degree in related discipline and 2 years of marketing and/or editorial experience. The right candidate could also have a different combination, such as a master's degree and up to 2 years' experience or 6 years' experience in a related field.
- Demonstrated familiarity with using AI tools (such as ChatGPT) to develop content
- Demonstrated success in a content marketing or content strategy role, including experience developing topic ideas, writing, editing and proofreading
- Excellent communication (written and verbal) and interpersonal skills
- Above average command of language, grammar, and writing skills
- Marketing or public relations agency experience
- Experience interfacing with creative design partners to develop marketing assets
- Detail-oriented and effective organizational skills
- Ability to work in a high performance, fast-paced team environment
- Demonstrated commitment to hustle and work quality
- Proficient in Microsoft Office applications. Monday.com project management tool not required but preferred in addition to standard suite (Word, Excel, PowerPoint)
Join the Cox family of businesses and make your mark today!
USD 74,000.00 - 111,000.00 per year
Compensation:
Compensation includes a base salary of $74,000.00 - $111,000.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
Benefits:
The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship. No OPT, CPT, STEM/OPT or visa sponsorship now or in future.
What the Team is Saying
Similar Jobs
What We Do
For well over a century, Cox Enterprises has been shaping the future with daring ideas and values-driven thinking. Since our founding in 1898, our relentless spirit of innovation has driven us to disrupt industries and enhance the quality of life in the communities we serve. Through our major divisions — Cox Communications, Cox Automotive and Cox Farms — our people have countless opportunities to grow and make an impact in the communications and automotive industries, as well as in new ventures in agriculture, cleantech, digital media and more. As a privately-held, family-owned business, we know that people are our most valuable asset. We offer a supportive and inclusive environment with flexible career growth, amazing benefits and work-life balance at the forefront. Our mission, our ways of working and our commitment to people are what make our workplace culture remarkably flexible and resilient. Join us to build a better future and make your mark.
Why Work With Us
At our core, Cox is a technology company that values human relationships. We know people feel most empowered when their work has meaning, when they feel respected and have opportunities to grow. “Career satisfaction” is not enough at Cox — we’re here to help you find balance, live well and achieve your career goals even as they change over time.
Gallery
Cox Enterprises Teams
Cox Enterprises Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Every person has different working styles and preferences — and we aim to empower teams to work where they are most comfortable. Some roles require in-person work, but for those that can be performed remotely, we offer flexibility.
