Brand Manager

Reposted Yesterday
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Colombo, LKA
In-Office
Mid level
Other
The Role
The Brand Manager is responsible for achieving brand objectives, developing advertising strategies, managing budgets, and leading brand innovation while collaborating with internal teams and external agencies.
Summary Generated by Built In

Join us as Brand Manager
Function: Marketing​
Reports to : Category Head - Household Cleaning & Premium Fabric Care​
Scope: Local Markets ​
Location: ​​Mireka Tower, Havelock​
Terms & Conditions: Fulltime ​
JOB PURPOSE

This role exists to bring our purpose-led innovation to life with work that you do creating a better business and a better world. You’ll be part of a team that believes in doing work that matters — for people and the planet. As the Brand Manager you will solely be responsible for driving and delivering agreed brand objectives. You will work closely with cross functional teams to ensure all plans for brand promotion, innovation, brand budgets etc. are in place and work closely with external agencies in developing and landing advertising strategies for your brand.
KEY RESPONSIBILITIES

  • Review and agree brand objectives and prepare volume, value, and margin forecasts.

  • Achieve agreed annual contract brand volumes, underlying volume growth, trading contribution and market shares.

  • Lead the process of brand development, using relevant tools, in line with category strategies.

  • Develop company-wide deep understanding of market dynamics and consumers, with support from relevant department and third-party agencies.

  • Develop distinct advertising employing Unilever prescribed systems and procedures.

  • Ensure that category/brand media plans are in place and adhered to.

  • Train and develop subordinates to raise their skills, competencies, and potential for future progress.

  • Lead the process of deploying innovations on time in full in the marketplace.

  • Propose consumer price changes on a regular basis to achieve target margins and trading contribution.

  • Develop activation plan to meet job to be done through activation team.

  • Propose, control, and reconcile support budgets.

  • Ensure that accurate demand plans are in place.

  • Liaise with relevant stakeholders including trade marketing team in planning and implementing trade / consumer activities.

  • Liaise with external teams – creative agency, media agency, activation agency and PR agencies on brand activities.

  • Engage with consumers to gain an in-depth understanding of the category and need for specialist products.

  • Ensure availability of products (sourced and locally manufactured) and leading discussions on issues relating to the brand and taking corrective action.

REQUIRED QUALIFICATIONS

  • ​​Candidate should possess a Bachelor’s in Business Management degree preferably in marketing or an equal professional qualification.
  • ​Candidate must have minimum 3-4 years of experience in Brand Management/Marketing. (experience in FMCG will be an advantage)
  • ​Candidate should be self-confident and assertive with good interpersonal skills and relationship management skills.
  • ​Candidate must be a strategic thinker and have passion for growth.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

Skills Required

  • Bachelor's in Business Management preferably in marketing
  • 3-4 years of experience in Brand Management/Marketing
  • Experience in FMCG is an advantage
  • Good interpersonal and relationship management skills
  • Strategic thinker with passion for growth

Unilever Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Unilever and has not been reviewed or approved by Unilever.

  • Healthcare Strength Healthcare coverage is described as comprehensive, spanning medical, dental, vision, life insurance, and occupational health support alongside a 24/7 employee assistance program. Wellbeing offerings such as health checks, resilience tools, and counseling support the perceived depth of health-related benefits.
  • Retirement Support Retirement support includes a 401(k) match that reaches up to 5% of base salary, strengthening the overall value of the package. Share and savings options are also referenced as part of longer-term financial support beyond salary.
  • Flexible Benefits Benefits customization is enabled through tools such as a “My Reward” system and a “Benefits Envelope” that allows employees to personalize selections. Flexible working approaches are also associated with improved overall satisfaction, reinforcing perceived choice and adaptability in the total rewards offering.

Unilever Insights

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The Company
HQ: London
155,459 Employees
Year Founded: 1872

What We Do

Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Our portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. We produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann’s and Omo, alongside trusted local names and innovative-forward thinking brands like Ben & Jerry’s, The Dollar Shave Club and Dermalogica. Every individual here can bring their purpose to life through their work. Join us and you’ll be surrounded by inspiring leaders and supportive peers. Among them, you’ll channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we’ll work to help you become a better you.

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