Brand Manager

Reposted Yesterday
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Tokyo, JPN
In-Office
Mid level
Appliances • Manufacturing
The Role
The Brand Manager will develop and execute marketing campaigns for Environment Care, coordinating with teams and managing resources to drive brand performance.
Summary Generated by Built In

About us

Dyson is a global technology company on a mission to improve people’s lives through engineering that makes homes cleaner and more comfortable—from high-performance air purifiers and climate solutions to other category-defining inventions.
Japan has long played a central role in Dyson’s innovation journey, from breakthrough products to fast adoption in a market known for high standards. The Brand Team is fundamental to enhancing our success and driving further growth.

Dyson Marketing Team; Japan

Dyson Japan’s marketing team brings together brand and product marketing, digital and retail activation, insights, and in-house creative. By pairing market data with strong creative and campaign execution, this team ensures Dyson stands out across all channels—retail, digital, and in-person touchpoints.

Position

About the role

As Brand Manager, Environment Care, you will support the development and execution of marketing campaigns and initiatives for EC in Japan. You will coordinate with cross-functional teams, manage day-to-day activities, and help drive brand and business performance for the category.

Accountabilities

Assist with the planning and implementation of local marketing strategies, campaigns, pricing, and product launches for EC products Coordinate execution with internal and global teams to ensure alignment and effective delivery Prepare and manage campaign assets, sales tools, and in-store materials Monitor and report on KPIs (market performance, media/campaign results), suggesting improvements based on insights Help manage marketing budgets and support forecasting activities Foster teamwork and contribute to a culture of collaboration and continuous improvement

About You (Experience & Skills)

  • Minimum 2 years of Brand Managing experience (From top line P&L management, strategy building, )

Experience

  • 5+ years’ experience in brand or product marketing (home appliances, technology, or consumer goods preferred)
  • Experience supporting integrated marketing and/or new product launches
  • Bachelor’s degree

Skills/Competencies

  • Strong organizational and project management ability
  • Data-driven; able to analyze market and campaign results
  • Excellent communication and coordination skills
  • Proactive, flexible, and able to work cross-functionally
  • Native level Japanese; English proficiency is a plus
  • Curiosity for technology and passion for delivering consumer value

#LI-CY1

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.

Skills Required

  • Minimum 2 years of Brand Managing experience.
  • 5+ years' experience in brand or product marketing.
  • Bachelor's degree.
  • Native level Japanese; English proficiency is a plus.

Dyson Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Dyson and has not been reviewed or approved by Dyson.

  • Healthcare Strength Medical, dental, and vision offerings are broad, paired with company‑paid life and disability coverage, plus EAP, backup care, and wellness incentives. Employer‑funded healthcare dollars and premium‑discount or Lifestyle Spending Account options further enhance coverage value.
  • Retirement Support A 401(k) with a company match is consistently advertised on U.S. postings. This provides predictable retirement support across roles.
  • Wellbeing & Lifestyle Benefits Wellbeing programs, commuter benefits, and notable product discounts supplement core coverage. Wellness incentives and a Lifestyle Spending Account expand lifestyle support beyond medical plans.

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The Company
Chicago, Illinois
13,356 Employees
Year Founded: 1993

What We Do

At Dyson we are focused on solving the problems that others have ignored; solving them first using our technology and ingenuity. In order to achieve this we need to pioneer technologies that are different and authentic. This is the core of what we do and who we are. We must strive to create the future, every single day by developing new things, different things, things that go against the grain with a diverse and global team of ingenious minds. Dyson employs over 14,000 people and is present in more than 80 countries. And while we are growing fast we want Dyson to remain a start-up in spirit with the freedom of experimentation and learning, constantly reinventing our products as well as reinventing how we work, how we sell and how we support our owners. At the same time we are working through the James Dyson Foundation, James Dyson Award and Dyson Institute to inspire future engineers and pioneering a new approach to engineering education. Underlining everything we do in this diverse environment is the need to always show respect, supporting each other as one team to overcome whatever challenges we encounter. We drive empowerment, development and equality in an inclusive environment for our people around the world. The future doesn’t just happen, we look to make it happen, to achieve leaps through pioneering new ideas

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