Brand Manager

Posted 5 Days Ago
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Copenhagen, Capital Region
In-Office
Mid level
Artificial Intelligence • Information Technology
The Role
As a Brand Manager at LanguageWire, you will shape brand positioning and campaign strategies to strengthen market presence and drive demand, working cross-functionally with teams and ensuring consistent messaging.
Summary Generated by Built In

“Are you ready to shape the LanguageWire brand to stand out in the fast-moving world of LLMs, Agentic AI and language?”

At LanguageWire, we’re combining advanced AI with human expertise to transform how the world communicates and translates. As our Brand Manager, you’ll help us raise our game and strengthen our position in the market — building a brand that creates awareness, drives demand, and sets us apart in an industry constantly being reshaped by technology.


The Role You'll Play

This role is about making impact in the market. You will ensure our new brand positioning is not only clear in what we say but also visible in where we show up: the audiences we target, the campaigns we run, and the events and platforms we invest in.

As our Brand Manager, you will:

  • Turn competitor and industry insights into clear choices on priority markets, audiences, and channels.
  • Shape campaign strategies that strengthen brand positioning and engage the right audiences across digital, traditional, and emerging platforms.
  • Translate product strengths into value propositions and narratives that Product Marketing and Sales can use.
  • Build awareness and preference by ensuring our story is present consistently — from industry sponsorships and thought leadership to digital campaigns.

Your work will make our campaigns more focused and our market presence more visible. This is a hands-on role: you’ll move between analysis, strategy, and execution, producing playbooks and briefs that give teams clarity and direction.

The Team You’ll Be a Part Of

You’ll join the Global Marketing team, reporting to the Senior Director of Marketing Operations. You’ll work closely with:

  • Product Management to understand roadmap priorities and differentiators.
  • Product Marketing to co-own positioning and go-to-market narratives.
  • Marketing Creation & Activation to brief campaigns with clear audience focus, messages, and CTAs.
  • Sales to ensure our story carries consistently into customer conversations.
In One Year, You’ll Know You Were Successful If…
  • Our brand is visible where it matters: LanguageWire is represented in the right industry events, media, and digital channels, with stronger share of voice in our target segments.
  • Campaigns are on-brand: Major activations clearly reflect the positioning, narratives, and audience priorities you’ve helped shape.
  • Awareness is growing: Brand recognition and engagement in priority markets show measurable improvement.
  • Sales and marketing speak consistently: Decks, launches, and assets use the value propositions and messages you developed.
  • Insights drive decisions: Your competitor and industry analysis has influenced strategic choices on where to invest and how to position against competitors.
Desired Experience and Competencies

What does it take to work for LanguageWire?

  • 3–6 years’ experience in brand management, product marketing, or strategic marketing (ideally B2B SaaS, tech, or professional services).
  • Strong grasp of brand positioning, audience segmentation, and competitor analysis — and how to turn them into practical guidance.
  • Proven ability to create clear narratives and value propositions that teams can activate.
  • Great stakeholder management skills working cross-functionally with Product Management, Product Marketing, and Marketing Activation.
  • Strong analytical skills and the ability to simplify complex insights into clear direction.
  • Excellent written and verbal communication skills in English.

This Will Make You Stand Out

  • Experience turning market and competitor insights into brand or campaign direction (e.g. where to play, which events to sponsor, which audiences to prioritize).
  • A track record of helping teams connect brand strategy to commercial impact.
  • Familiarity with the language services, SaaS, or AI-driven tech landscape.
  • Ability to balance strategic thinking with hands-on delivery (playbooks, briefs, one-pagers).
  • A collaborative mindset and the ability to thrive in a fast-paced environment.

Your Colleagues Say You…

  • Are pragmatic and cut through complexity with clear messaging.
  • Understand how to connect brand strategy to commercial impact.
  • Are proactive, structured, and collaborative across teams.
  • Balance creativity with data-driven decision-making.
  • Are a true team player who thrives in a fast-paced, dynamic environment.
Our perks
  • Enjoy flat hierarchies, responsibility and freedom, direct feedback, and room to stand up for your own ideas
  • Internal development opportunities, ongoing support from your People Partner, and an inclusive and fun company culture
  • International company with over 400 employees. Offices in Copenhagen, Aarhus, Stockholm, Varberg, London, Leuven, Lille, Paris, Munich, Hamburg, Zurich, Kiev, Gdansk, Atlanta, Finland and Valencia
  • We have a hybrid work model called FlexiWire. We offer weekly flexibility, working three days in the office and two days from home. Together with your team, you can coordinate which days to collaborate in the office.
  • We take care of our people and initiate many social get-togethers from Friday Bars a to Summer or Christmas parties. We have fun!
  • 42 great colleagues in the Copenhagen office belonging to different business departments
  • Open office space with large windows, bringing a light and chill atmosphere for informal chats with colleagues
  • Catered lunches every day
  • The comfiest couches you will ever sit on
  • Monthly Town Hall events broadcast from the office

About LanguageWire

At LanguageWire, we want to wire the world together with language. Why? Because we want to help people & businesses simplify communication. We are fueled by the most advanced technology (AI) and our goal is to make customer's lives easier by simplifying their communication with any audience across the globe.


Our values drive our behavior

We are curious. We are trustworthy. We are caring. We are ambitious.

At LanguageWire, we are curious and intrigued by what we don’t understand. We believe relationships are based on honesty and responsibility, and being trustworthy reinforces an open, humble, and honest way of communicating. We are caring and respect each other personally and professionally. We encourage authentic collaboration, invite feedback and a positive social environment. Our desire to learn, build, and share knowledge is a natural part of our corporate culture.


Working at LanguageWire — why we like it: 

“I love how dynamic my role as a Marketing & Event Specialist is at LanguageWire. I enjoy the collaborative environment that encourages new ways of thinking and allows me to bring new ideas to the table. Being able to see the impact of our events on our customers is rewarding. It's fulfilling to be part of a team that listens to and engages with our customers.”

(Ted, Marketing & Event Specialist, Valencia)

Yes, to diversity, equity & inclusion

In LanguageWire, we believe diversity in gender, age, background, and culture is essential for our growth. Therefore, we are committed to creating a culture that incorporates diverse perspectives and expertise in our everyday work.

LanguageWire’s recruitment process is designed to be transparent and fair for all candidates. We encourage candidates of all backgrounds to apply, and we ensure that candidates are provided with an equal opportunity to demonstrate their competencies and skills.

Want to know more?

We can’t wait to meet you! So, why wait 'til tomorrow? Apply today!

If you want to know more about LanguageWire, we encourage you to visit our website!


Top Skills

AI
B2B Saas
Brand Management
Communication
Marketing Strategy
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The Company
HQ: Copenhagen
625 Employees
Year Founded: 2000

What We Do

One of the world’s leading Language Service Providers (LSPs), LanguageWire helps enterprises engage and communicate with any audience across the globe.

Since its founding in 2000, LanguageWire has pursued its vision of making global communications smarter and more efficient by providing access to the necessary people and technology. LanguageWire offers a language management ecosystem which combines bespoke AI technology and human expertise to deliver translations, editing, desktop publishing, and other multilingual communication services with ease and efficiency. LanguageWire adapts its solutions to client needs and integrates with client-specific tech stacks, streamlines and automates workflows, and ensures all data is protected thoroughly in a secure infrastructure.

With 15 offices across three continents, over 450+ employees, and a network of more than 7,000 industry-specific language experts, LanguageWire is committed to the worldwide success of its clients.

Be part of our story
Our culture is rooted in four core values. Together, we are curious, trustworthy, caring, and ambitious. We are guided by our purpose, which is to wire the world together with language. And by living our values and purpose, we are consistent in how we meet our customers, colleagues, and partners.

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