Brand Manager, Fresh & 7days

Job Description
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
Collaborating with cross-functional global and regional teams, you implement brand strategy that is aligned with our brand vision to drive sustainable growth and to deliver business objectives. You also support profit and loss management and future business development plans and objectives, including new product development and platform opportunities
How you will contribute
You will work with others to execute the brand strategy for designated brands, develop product and packaging initiatives, implement pricing strategies, and plan and execute integrated marketing communication and media plans. You will also provide recommendations for integrated commercial plans and provide input and support in the development and execution of marketing plans to ensure they meet revenue, profit targets, sharing objectives and monitoring performance. Based on your strong understanding of consumer insights, brand strategy and positioning, you ill help develop integrated marketing communications and 360 degree campaigns.
What you will bring
A desire to drive your future and accelerate your career and the following experience and knowledge:

• Delivering results
• Marketing preferably in the fast-moving consumer goods sector
• Our brands and business with a clear understanding of our consumers
• Delivering results autonomously and influencing stakeholders
• Analytical skills and a creative mindset-a balance of commercial and strategic acumen
• Presenting a story in an inspiring and convincing manner
• Project management from design to completion with an action orientation

Reporting to: Marketing Manager
A. GENERAL JOB SCOPE
This position is accountable for the attainment of assigned brand's volume, share & financial objectives. As part of this accountability, this position is responsible to drive strong in-market execution and contribute to the growth of assigned brands. You will play a critical role in proposing, shaping and executing brand plans, working closely with the Marketing Manager to deliver business targets in Vietnam.
B. MAIN RESPONSIBILITIES
Brand Planning & Strategy Support

• Support the Marketing Manager in developing annual brand plans and strategies.
• Translate consumer, shopper and market insights into actionable recommendations.
• Propose initiatives to drive penetration, frequency and brand equity.
• Ensure alignment of local plans with regional/global direction

Innovation & Ideas-to-Market (I2M)

• Drive execution of innovation and renovation projects (e.g. new flavours, formats, packaging)
• Prepare inputs for business cases, PDR/LR and launch plans
• Coordinate cross-functions to ensure on-time, high-quality launches
• Track performance and recommend post-launch improvements

Integrated Marketing Communications (IMC)

• Lead execution of communication campaigns across channels
• Develop creative briefs and work closely with agencies on asset development
• Monitor campaign performance and propose optimization actions
• Ensure strong in-store and digital execution consistency

Commercial & Channel Execution
Work with Sales to develop and execute channel-specific plans across:
GT / MT

• Convenience & new channels (cinema, coffee chains)
• ECommerce & social commerce
• Support development of trade promotions and visibility initiatives
• Track effectiveness and recommend improvements to ROI

Business Performance & S&OP
Monitor brand performance across:

• Volume, revenue, market share
• A&C spending and budget control
• Support forecasting, demand planning and inventory tracking
• Identify risks/opportunities and propose corrective actions

Pricing & Market Analysis

• Conduct competitor and market analysis to support pricing decisions
• Track pricing and promotion activities in-market
• Provide recommendations to optimize price-pack architecture

Cross-functional Coordination

• Coordinate across Sales, Supply Chain, Finance, R&D and Agencies
• Ensure smooth execution of plans from concept to in-market delivery
• Act as a key contact point for day-to-day brand operations

Agency & Project Management

• Manage relationships with creative, media and production agencies
• Ensure deliverables meet quality, timeline and budget requirements.

C. JOB REQUIREMENTS

• University qualification in marketing or a related field
• Strong execution & project management
• Good analytical and problem-solving skills
• Solid stakeholder management
• Commercial mindset with attention to detail
• Solid stakeholder management
• Proficient in written and spoken English
• Min 2 years of marketing experience in the same position with a high skill level in all aspects of FMCG marketing mix
• Experience in marketing with a mix of ATL & promotions
• Excellent people and communication skills
• Effective negotiator

Number of Openings Available
1
No Relocation support available
Business Unit Summary
Headquartered in Singapore, Mondelēz International's Asia, Middle East and Africa (AMEA) region is comprised of six business units, has more than 21,000 employees and operates in more than 27 countries including Australia, China, Indonesia, Ghana, India, Japan, Malaysia, New Zealand, Nigeria, Philippines, Saudi Arabia, South Africa, Thailand, United Arab Emirates and Vietnam. Seventy-six nationalities work across a network of more than 35 manufacturing plants, three global research and development technical centers and in offices stretching from Auckland, New Zealand to Casablanca, Morocco. Mondelēz International in the AMEA region is the proud maker of global and local iconic brands such as Oreo and belVita biscuits, Kinh Do mooncakes, Cadbury, Cadbury Dairy Milk and Milka chocolate, Halls candy, Stride gum, Tang powdered beverage and Philadelphia cheese. We are also proud to be named a Top Employer in many of our markets.
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Job Type
Regular
Brand & Portfolio Management
Marketing