Brand Manager, Chocolate

Reposted 18 Hours Ago
Be an Early Applicant
Hồ Chí Minh, VNM
Hybrid
Junior
Big Data • Food • Hardware • Machine Learning • Retail • Automation • Manufacturing
We're a global snacking company empowering people to snack right.
The Role
The Brand Manager will execute brand strategies for chocolate products, manage marketing communications, and drive innovation projects to achieve business goals.
Summary Generated by Built In
Job Description
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
Collaborating with cross-functional global and regional teams, you implement brand strategy that is aligned with our brand vision to drive sustainable growth and to deliver business objectives. You also support profit and loss management and future business development plans and objectives, including new product development and platform opportunities
How you will contribute
You will work with others to execute the brand strategy for designated brands, develop product and packaging initiatives, implement pricing strategies, and plan and execute integrated marketing communication and media plans. You will also provide recommendations for integrated commercial plans and provide input and support in the development and execution of marketing plans to ensure they meet revenue, profit targets, sharing objectives and monitoring performance. Based on your strong understanding of consumer insights, brand strategy and positioning, you ill help develop integrated marketing communications and 360 degree campaigns.
What you will bring
A desire to drive your future and accelerate your career and the following experience and knowledge:
  • Delivering results
  • Marketing preferably in the fast-moving consumer goods sector
  • Our brands and business with a clear understanding of our consumers
  • Delivering results autonomously and influencing stakeholders
  • Analytical skills and a creative mindset-a balance of commercial and strategic acumen
  • Presenting a story in an inspiring and convincing manner
  • Project management from design to completion with an action orientation

A. GENERAL JOB SCOPE
This position is accountable for the attainment of assigned brand's volume, share & financial objectives. As part of this accountability, this position is responsible to drive strong in-market execution and contribute to the growth of assigned brands. You will play a critical role in proposing, shaping and executing brand plans, working closely with the Marketing Manager to deliver business targets in Vietnam.
B. MAIN RESPONSIBILITIES
Brand Planning & Strategy Support
  • Support the Marketing Manager in developing annual brand plans and strategies.
  • Translate consumer, shopper and market insights into actionable recommendations.
  • Propose initiatives to drive penetration, frequency and brand equity.
  • Ensure alignment of local plans with regional/global direction

Brand Innovation & Ideas-to-Market (I2M)
  • Drive execution of innovation and renovation projects (e.g. new flavors, formats, packaging)
  • Prepare inputs for business cases, PDR/LR and launch plans
  • Coordinate cross-functions to ensure on-time, high-quality launches
  • Track performance and recommend post-launch improvements

360o Brand Execution
  • Brand Comm / Promo management
  • Coordinate with commercial & channel team to deploy brand campaign & in-store visibility.
  • Monitor brand performance & S&OP process.

Whilst the above content is a comprehensive description of the roles and responsibilities, there may be other additional elements that form part of the Brand Manager role that have not been captured but are still part of daily work activities.
C. JOB REQUIREMENTS
  • University qualification in marketing or a related field
  • Min 1 year of marketing experience in the same position with a high skill level in all aspects of FMCG marketing mix
  • Strong execution & project management
  • Good analytical and problem-solving skills
  • Solid stakeholder management
  • Commercial mindset with attention to detail
  • Excellent people and communication skills
  • Growth mindset & ability to deal with ambiguity
  • Proficient in written and spoken English

Number of Openings Available
1
No Relocation support available
Business Unit Summary
Headquartered in Singapore, Mondelēz International's Asia, Middle East and Africa (AMEA) region is comprised of six business units, has more than 21,000 employees and operates in more than 27 countries including Australia, China, Indonesia, Ghana, India, Japan, Malaysia, New Zealand, Nigeria, Philippines, Saudi Arabia, South Africa, Thailand, United Arab Emirates and Vietnam. Seventy-six nationalities work across a network of more than 35 manufacturing plants, three global research and development technical centers and in offices stretching from Auckland, New Zealand to Casablanca, Morocco. Mondelēz International in the AMEA region is the proud maker of global and local iconic brands such as Oreo and belVita biscuits, Kinh Do mooncakes, Cadbury, Cadbury Dairy Milk and Milka chocolate, Halls candy, Stride gum, Tang powdered beverage and Philadelphia cheese. We are also proud to be named a Top Employer in many of our markets.
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Job Type
Regular
Brand & Portfolio Management
Marketing

Skills Required

  • University qualification in marketing or a related field
  • Min 1 year of marketing experience in the same position
  • Strong execution & project management skills
  • Good analytical and problem-solving skills
  • Solid stakeholder management
  • Commercial mindset with attention to detail
  • Excellent people and communication skills
  • Proficient in written and spoken English

Mondelēz International Compensation & Benefits Highlights

  • Healthcare Strength Health coverage and wellness offerings are broad in U.S. postings, including medical, dental, vision, EAP, wellness programs, and fertility support; some roles note coverage effective on start date or soon after. One manufacturing posting cited employees paying roughly 7% of premiums, which is described as favorable versus many employers.
  • Retirement Support U.S. roles consistently reference a 401(k) with company matching (e.g., “3% on 6% invested”), and some union positions reference additional retirement or pension benefits under collective agreements. Separate salaried materials describe company contributions up to 9% with vesting after two years.
  • Parental & Family Support A published global parental‑leave standard sets minimums worldwide, including adoptive and foster parents, with U.S. materials indicating paid bonding leave for all caregivers. This signals sustained emphasis on family support across markets, with local specifics determined by role and location.

Mondelēz International Insights

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The Company
HQ: Chicago, IL
90,000 Employees
Year Founded: 2012

What We Do

Mondelēz International, Inc. (NASDAQ: MDLZ) is an American multinational confectionery, food, and beverage company based in Illinois which employs approximately 90,000 individuals around the world. Our Purpose Our purpose is to empower people to snack right. We will lead the future of snacking around the world by offering the right snack, for the right moment, made the right way. Our Brands We’re leading the future of snacking with iconic brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Our People Our 90,000+ colleagues around the world are key to the success of our business. Our Values and Leadership Commitments of Love our Consumers and Brands, Grow Every Day, and Do What's Right shapes our culture – what we believe in, stand for, and what guides our actions and decisions. Great people and great brands. That’s who we are. Our Strategies We are uniquely positioned to lead the future of snacking with strong leadership in our categories, an unparalleled portfolio of global and local brands, and a solid footprint in fast-growing markets. Aimed at delivering sustainable growth, our strategic plan is centered around three strategic priorities: • Growth: accelerate consumer-centric growth • Execution: drive operational excellence • Culture: build a winning growth culture

Why Work With Us

We offer passionate, energetic and curious people a huge choice of careers in our fun, fast-paced, global business. We operate in four regions: Asia, Middle East & Africa; Europe; Latin America; and North America. And in over 80 countries our people are united in a common purpose to empower people to snack right.

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Mondelēz International Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

#TeamMDLZ F​lexible Work​ing Pledge: We Trust each other to work flexibly and productively We show Empathy, encouraging belonging and connection We are Mindful of making space and taking time

Typical time on-site: Flexible
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